2012 Fisker Karma
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This Tesla-Fisker tit-for-tat thing could get fun.

Last week, Fisker launched its first national advertising campaign for its extended-range plug-in luxury sedans in the form of a multi-page ad in the Wall Street Journal on the same day Tesla unveiled its all-electric Model S, Hybrid Cars reports.

Fisker, which has generated more than $100 million in revenue through sales of its Karma sedan, included a statement in the ad from company founder Henrik Fisker that noted that the automaker's path "wouldn't be easy" and that the company "set out to redefine and reshape how the world thinks about cars."

Additionally, the California-based company said it widened its European distribution network after granting Guanieri, which operates BMW, Ferrari and Porsche dealers in Spain, exclusive rights to import the Karma to Spain, Portugal and Morocco. Fisker is also opening an Oslo showroom in an old shipyard and added that, in the Netherlands, the Karma has outsold the Audi A8, Mercedes S-Class and BMW 7-Series through the first four months of the year.

As for the U.S., the production date for the less-expensive Fisker Atlantic has been delayed in part because the U.S. Department of Energy froze most of the $529 million in loans earmarked for Fisker. Fisker first showed off the Atlantic at the New York Auto Show in April.
Show full PR text
Fisker Automotive: European Business Update

European dealer network expanding to meet demand
Guarnieri announced as Fisker Automotive's exclusive Spanish importer
The Karma recognized with EV Award in Germany
'Street presence' with a fleet of Karmas turning heads at the Cannes Film Festival, Monaco GP and Marbella Luxury Weekend
Munich, Germany – June 22, 2012: Fisker Automotive's international expansion continues with a growing dealer network and customer delivery of their cars across Europe.

It was recently announced that long-established dealer group Guarnieri will exclusively import and market all Fisker vehicles in Spain, Portugal and Morocco.

Guarnieri operates first-class dealerships and showrooms across the Spanish mainland with a large and loyal customer base and a track-record of success with premium manufacturers including BMW, Porsche, Ferrari, and McLaren.

Announcing the new partnership at the Marbella Luxury Weekend, Fisker Automotive's Executive Chairman Henrik Fisker said: "We are delighted to have an importer as well-established and experienced as Guarnieri to bring our range-extended luxury cars to Spain. This further increases Fisker Automotive's international distribution footprint as we bring the concept of Responsible Luxury to consumers worldwide."

Fisker Automotive is also opening up a new showroom in Oslo, based in the center of the world-renowned waterfront district Tjuvholmen is a modern urban waterfront, built on the land of an old shipyard, situated in heart of Oslo overlooking the majestic Oslo Fjord. This showroom will be a state-of-the-art showroom in a setting that reflects Henrik Fisker's 'design inspired by nature' philosophy.

Fleets of Fisker Karmas have been turning heads at the Cannes Film Festival, Monaco Grand Prix and Marbella Luxury Weekend, where prospective customer test drives and VIP events have been taking place. Fisker has showrooms in all three locations. The Karma is becoming a more frequent sight on the roads of France, Italy and Germany as customer deliveries and high-profile events continue into the summer.

In that short time, demand for the Karma has been borne out: for example, during the first four months of the year it was the second best-selling luxury car in the Netherlands, ahead of the Audi A8, Mercedes S Class and BMW 7 Series. More than one thousand Karmas have now been delivered to customers worldwide, with the number increasing every week. Customers in US have been taking delivery since Decemer 2011, and in Europe since February 2012

Fisker Karma wins AutoTest/Autobild E-Car Award

The Fisker Karma has been voted the 'Best EV with a Range Extender' in the AutoTest/Autobild E-Car Awards in Germany. The award recognizes strengths of Fisker's groundbreaking EVer powertrain and the flexibility of real-world range it offers Karma customers. It is the latest in a string of international awards that Fisker Automotive is proud to have won since the launch of the Karma.

ABOUT FISKER AUTOMOTIVE, INC.
Fisker Automotive is an American car company, founded in 2007, committed to producing electric vehicles with extended range (EVer) that deliver uncompromised responsible luxury. The company is designing and developing the world's first line of premium electric plug-in hybrids representing the company's firm belief that environmentally conscious cars need not sacrifice passion, style, or performance. Fisker Automotive is a global company that is redefining luxury for the modern sports car buyer. For more information on the brand and the Fisker Karma Sedan, please go to http://fiskerautomotive.com.


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    • 1 Second Ago
  • 16 Comments
      paulwesterberg
      • 3 Years Ago
      While I think that the karma reviews have been mostly positive, it will now be compared against the model S which is the new standard in luxury electric automobiles. At this point the production volume is low enough that there is room in the market for both vehicles.
        Exooc news
        • 3 Years Ago
        @paulwesterberg
        agreee ..I guess fisker should offer 2 types of car starting with atlantic... EVER and 85KW battery only ... let market decide...
      Spec
      • 3 Years Ago
      Two currently unprofitable companies really shouldn't get into an expensive war with each other.
        paulwesterberg
        • 3 Years Ago
        @Spec
        But if you can generate fake controversy then the media will pick it up and start to report on it as if it were news(see abg). Free advertising is the best kind.
        Dan Frederiksen
        • 3 Years Ago
        @Spec
        Tesla owns the focus now. the Fisker window of opportunity has passed and they blew it solidly. the unprofitability of Fisker automotive has to be pretty spectacular. they are fueled entirely by dumb restless money from wallstreet. what a piece of work is man.
        2 Wheeled Menace
        • 3 Years Ago
        @Spec
        ^-- nailed it
      Dave
      • 3 Years Ago
      Its a cool looking car. I hope Fisker and their partners get the bugs sorted out.
      2 Wheeled Menace
      • 3 Years Ago
      Convenient timing.
      wtrmlnjuc
      • 3 Years Ago
      Fisker Karma: excellent aesthetics, crap design.
      Ashton
      • 3 Years Ago
      ...tit for tat?! Fisker came out swinging, didn't land a single punch, then Tesla knocked em out with one bitch slap.
      • 3 Years Ago
      " in the Netherlands, the Karma has outsold the Audi A8, Mercedes S-Class and BMW 7-Series through the first four months of the year." Aha! I was ríght then!. My collegues had a hard time believing, but I saw a Karma yesterday in the city of Groningen, in the North of The Netherlands. At first I confused it for a TVR, but the distict lack of sound gave it away..
      PR
      • 3 Years Ago
      Nice "win" on beating out A8, Merc S-Class, and 7-series in The Netherlands. Cars are soooo much more expensive there than here in the US. So this is a bigger win than just the size of The Netherlands would suggest, because the extra cost of buying a car there makes buying decisions a much bigger deal than here.
        • 3 Years Ago
        @PR
        As is often the case, there are tax reasons involved. These luxury cars are often company cars on a lease contract. For the employee, the use of the company car is treated as a benefit in kind for income tax purposes. Depending on the CO2 emissions on the rather generous EU test cycle, 25%, 20%, 14% or 0% of the new price is added annually to your taxable income. The A8, S-Class and 7-series are all in the 25% bracket, adding about 25K euro to your taxable income annually. The Fisker is in the 14% bracket, adding about 15K to your taxable income. And of course it's new and exclusive. It will be interesting to see if sales hold up over next quarters. By the way, the best selling EREV / EV here is the Ampera / Volt.
      Dan Frederiksen
      • 3 Years Ago
      I had completely forgotten about this bankruptcy in the making. and the Coda bankruptcy too. I was so focused on when Tesla would be going bankrupt : ) what? too soon? : ) hehe yes yes petty fan boys, vote me down. the brutal reality is that the coda is boring, unknown, grossly overpriced and with no sales outlets. the fisker is buggy, weighs 2.4 ton, quite inefficient and extremely expensive. and then we have the 2.1 ton tesla model S. the one with the best chance of making it but still in serious jeopardy. 1 billion dollars net loss and 500 million has to be paid back to uncle Sam. that isn't pocket change for a company with a solid track record of massive losses. as beautiful and well finished as the car is there is some reality attached to it that you can't hype your way out of it. hype can help, Tesla has a pretty good image. but significant things still have to come together for tesla to exist in a couple of years. even if we assume that the company becomes profitable at 8000 units per year, maybe that means they have to sell many more than that to be able to pay back the gov loan. so maybe even 8000 per year consistently is a failure point. if we say the 25% margin is true and average sale price is 70k, that's 17.5k profit per unit. to make the 500m profit to pay back the loan they might have to sell 28000 units above the 8000 per year. over a 4 year program that's a cool 15000 units per year consistently. and even that wouldn't leave money for financing new development. and with no expensive recalls or other surprises. and even that is assuming they have a 25% profit margin per unit and not the -100% margin they had on the roadster. I can't be sure of this analysis but the numbers feel pretty brutal to me. when will someone wake up and understand that we need light and aero. keep it simple, elegant, potent. it's about optimization and if you don't understand that you hemorrhage.
      Anne
      • 3 Years Ago
      No wonder the Karma sells so well in the Netherlands. If it is sponsored by the city of Amsterdam with a private parking spot in the city center....
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