If you take just a quick glance at this 2011 Toyota Tundra you might think that it's had a pretty hard life, but a closer look reveals that the rusty appearance is actually a custom paint job from Sherwin-Williams. Built by NASCAR driver Clint Bowyer as a tribute to America's Heartland, the truck features many classic design cues including a vertical bar grille, a wood bed floor and vintage looking 20-inch wheels. Much of the paint job is hand-painted including the white pinstripe to the lettering on the doors, and the interior has a vintage appearance as well, with a set of custom cloth seats.

Toyota graciously donated the truck for the auction here at Barrett-Jackson in Orange County with the goal of raising money for the Emporia Community Foundation, a charity that benefits the citizens of Emporia, KS. Bidding for the truck started out slowly, sticking at $30,000, but after Bowyer added a driver suit and a trip to next year's Daytona 500 the price tag skyrocketed to a final price of $100,000.

You can see detailed photos of the custom 2011 Toyota Tundra at Barrett-Jackson in the gallery above.


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    • 1 Second Ago
  • 59 Comments
      Gregg
      • 2 Years Ago
      I'm glad they raised some money for a good cause, but that truck looks God-awful. It's not the fact that it's a Toyota, Ford, Chevy, Dodge, and Nissan would all look about as bad I'm guessing. Most trucks now are so removed from that clean, uncluttered look. Today's truck are aero & glitzy compared to that Farm truck...it's like taking one of the kids from Jersey Shore and dressing them up as a High School student from the 1950's...your mind can't quite take it in.
      Synthono
      • 2 Years Ago
      Kitsch-y, but it would be no matter what truck they used.
      usa1
      • 2 Years Ago
      "A tribute to America's heartland"? That's thick and full of irony. It's kind of pathetic to see Toyota harken back to a time and style that predates any of their trucks.
        Logan
        • 2 Years Ago
        @usa1
        I was thinking the same thing as I read this article. Of all things, a Toyota is a "tribute to America's heartland?" Give me a break.
      Andre Neves
      • 2 Years Ago
      $100k? .... L-O-L
      DarkKnight67
      • 2 Years Ago
      I don't know what people are complaining about - that's what a Toyota usually looks like after a few years of sitting outside.
      kyle
      • 2 Years Ago
      good cause, but as a tribute to America's heartland, Ford, Dodge or GM should've stepped up to the plate and donated a truck. a rice burner is unpatriotic in every single way.
        aatbloke1967
        • 2 Years Ago
        @kyle
        The cause is more important.
        Camaroman101
        • 2 Years Ago
        @kyle
        considering clint's nascar sponsor is toyota, i dont think him customizing a ford or chevy would've looked good
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
        aatbloke1967
        • 2 Years Ago
        Great! So they're not good enough for you drive, but good enough to gain money from. What a selfishly dispicable character you are.
        Myself
        • 2 Years Ago
        you're moron.... It's charity, Toyota donated the car, the money raised go to a good cause. Toyota is not the recepient.
        Quentin
        • 2 Years Ago
        How did you manage to not work in that you have/had an S500 into this post? Your vehicle reviews are garbage, BTW. Did you get Michael J. Fox to do your camera work?
        Bruce Lee
        • 2 Years Ago
        So it's not nothing, you basically just said you'd be a Toyota dealership. And what's with that example? Who wouldn't sell the Camrys at a profit? Nobody needs 20 family sedans.
        Walt
        • 2 Years Ago
        "Greed.......is good"
      Eddie Dwyer
      • 2 Years Ago
      Hideous.
      wafflesnfalafel
      • 2 Years Ago
      man.. I think you guys are being a little tough. For the record, all the new Tundras are built in Texas, (Chevys are from Canada, Dodges from Mexico.) I kinda wish they hadn't tried for the 'old' paint, but I kinda like the stake side details and those wheels are cool. The proportions of this 2nd gen body style look better in this short cab/short box combination too, (otherwise I think they look a bit awkward...)
        Steve
        • 2 Years Ago
        @wafflesnfalafel
        Well said Max. People like wafflesnfalafel need to lie and spin to try to get people to agree with their warped minds....
        MAX
        • 2 Years Ago
        @wafflesnfalafel
        THE VAST MAJORITY OF RAMS ARE BUILT IN WARREN MICHIGAN. THE VAST MAJORITY OF GMC/CHEVY TRUCKS ARE BUILT IN FLINT MICHIGAN AND FORT WAYNE INDIANA. MEXICO AND CANADA BUY A LOT OF GM AND RAM TRUCKS UNLIKE JAPAN WHERE EVEN HYUNDAI HAD TO WITHDRAW FROM THE MARKET. U.S. NEW ARE WOROLD REPORTS AVERAGED OUT ALL THE COMPARISON TEST OF FULLSIZE TRUCK AND THE TUNDRA WAS 5TH, ONLY THE EVEN WORSE NISSAN TITAN SAVED IT FROM BEING LAST.http://usnews.rankingsandreviews.com/cars-trucks/Ford_F-150/ WHY ARE YOU MISLEADING PEOPLE? FEEL GUILTY HURTING AMERICA?
      Michael Dean
      • 2 Years Ago
      That thing is more ugly that usual.
      Myself
      • 2 Years Ago
      So a US Nascar driver takes a truck to turn it into tribute to US heartland .... And to some on the forum it's Toyota's fault. Perhaps The big 2.5 could have cared more about the 50's truck legacy and donated their own trucks. I'm sure if it was F-150 here it would be praised for magnificient paint job etc... Just as Camaro with a military tribute paint job was. This is a great idea and great execution of the concept but haters gonna hate...
        MAX
        • 2 Years Ago
        @Myself
        Duh! Chrysler dedicated the first 2014 Viper to charity at the same auction. The Toyota leghumpers are just trying to create a fake historical item. Why didn't they auction a 70's HiLux? Must have all rusted away.
          Synthono
          • 2 Years Ago
          @MAX
          Where the hell did "leghumpers" come from? It's the most nonsensical insult, and doesn't even make any sense. Granted, I've only ever seen it used by a specific troll rather than a range of people, so at least it keeps him recognizable, but it's just a bizarre insult. But whatever, haters gonna hate, trolls gonna troll, predictable people gonna be predictable.
        aatbloke1967
        • 2 Years Ago
        @Myself
        Absolutely agreed ... this made $100K for a charity during uncertain economic times. That must be the human element to this story, surely?
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