Holden to maintain its identity within GM
The brand's CEO, Mike Devereaux, gave quizzical explanations for the styling choices, saying of the Colorado that "having one huge front grille on a truck this big, I am not sure it works," and that a new Volt grille wouldn't be cost effective. However, the Colorado certainly wouldn't be the first truck to feature a huge, unbroken grille, and the addition of the Chevrolet Bowtie surround to the Holden badge on the Volt cannot be a matter of cost.
Nevertheless, Devereaux did assure anyone concerned that Holden will remain proudly Holden. He wouldn't specify how, but alluded to "smart ways" of figuring out, from a design standpoint, how "to have an efficient way of giving us what we need from a Holden." That could mean new front and rear clips for Holden vehicles, or something else entirely. Even now, it's not all Chevy: the Holden Trax and Malibu will have bespoke Holden faces.
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