Ford has given its Mustang customizer a reboot, and to celebrate, the company is giving fans the chance to win a Mustang V6, GT, Boss 302 or Shelby GT500.

Around one million people have designed their own pony via the old customizer, and the new tool features all kinds of neat tricks to keep fans coming back. Those include a new battle mode that allows you to pit your design against those of your friends to see which is more popular, as well as Facebook badges and new statistics. The customizer is available online as well as for the iPhone, iPad and Android devices.

Users can even throw in a little smack talk to make things more interesting. At the end of the year, Ford will pick four Mustang designs from the pool, build them and give them to their creators free and clear. Head over to the customizer site to get started, and check out the full press release below.
Show full PR text
Ford Mustang Customizer Updated for 2013, Includes Chance to Win Your Fantasy Mustang

• Social engagement is helping to fuel an 18 percent sales jump for Mustang in 2012

• More than 4.1 million fans have already built dream Mustang using the Customizer

• New enhanced and celebrity battle modes will let Facebook users cast ballots for their favorite custom Mustang

• Four fans will win the fantasy Mustang they build in the Customizer


DEARBORN, Mich., June 18, 2012 – Over its nearly 50-year run, the Ford Mustang has sold more than 8.5 million examples and earned status as an American icon. In the parallel world of social media, its presence is even bigger and about to get bigger still.

To coincide with the new 2013 Mustang now hitting the road, Ford is relaunching its popular Mustang Customizer with a host of new features, such as enhanced battle modes, badges and stats as well as an opportunity for four lucky fans to win either a Mustang V6, GT, Boss 302 or Shelby GT500.

"Since the Customizer was originally launched in September 2011, more than 4.1 million different variations of the Mustang have been built by more than 1 million unique visitors," said Lee Jelenic, Ford marketing communications manager. "We're having great success in social marketing by actively engaging our fans and it's helping to fuel the recent Mustang sales resurgence with sales up 18 percent so far in 2012."

Customers consistently highlight design and personalization as the top reasons to buy a Mustang. The Customizer gives users a way to craft the look of their favorite ride and compare it with their friends.

Through customer research, Ford learned that for Mustang owners, present and future, Customizer was the perfect mechanism to hand the brand over to them. Ford created a rare opportunity for customers to have a meaningful and authentic experience with the product, without having to get them behind the wheel.

The Customizer, available as an app for iPhone, iPad and Android, and online at http://www.ford.com/cars/mustang/, allows fans to choose a Mustang V6, GT, Boss 302 or the new 662-horsepower Shelby GT500. They can then apply a dizzying array of colors, graphics, body kits and wheels to achieve the look they want. If the standard color palette doesn't have anything that looks just right, fans can even use the sliders to blend custom hues.

To make sure the final design looks just right, users can view the car from five different directions with a variety of backdrops and even add some burnouts.

"Fans can save their finished fantasy Mustang to a computer to use as desktop wallpaper or share to their Facebook account and enter into the battle mode," said Brian McClary, Ford digital marketing manager. "The battle mode pits the designs head to head, where more than 5.1 million battle votes have already been cast."

Since the special parts and graphics are available off the shelf, these custom Mustang don't have to remain virtual. Customers can head down to their local Ford dealer and order a Mustang of their own exactly as they built it in the Customizer, except for the unique paint colors.

"We've significantly upgraded the Customizer this year," added McClary. "The original battle mode has been enhanced, and we've added celebrity battles, smack talk capability, new user stats and leader boards, badges and points for the activities on the site and apps."

Earlier this year, a special Mustang TV commercial highlighted some of the possibilities of the Customizer.

Click here to view the dream Mustang ad: http://youtu.be/HiyhXf_KVc0.

Over the rest of year, Ford will further sweeten the pot by selecting four dream Mustangs and building them for the creators. Ford will give away one unique Mustang V6, GT, Boss 302 and a Shelby GT500.

Fans can create their inner Mustang now at http://www.ford.com/cars/mustang/ or download the app from the iTunes or Google Play stores.


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    • 1 Second Ago
  • 35 Comments
      Kumar
      • 2 Years Ago
      You must be logged in to Facebook to do this, yet nowhere in the official rules does it state that you must have a facebook account to sign up for the contest, just that you can share on facebook after you've entered using the 'online registration form'. http://www.ford.com/resources/ford/mustang/2013/customizer/pdf/rules.pdf
      Charles
      • 2 Years Ago
      I call Foul. #1, the APP crashed regularly.... #2, several of the "Battles" keep reappearing over and over, and the Number 2 winner of battles is Judy Dupuie, who happens to work for Team Detroit, Ford's marketing company for this 'Rigged Application' Come on FORD, you could have done better. I wonder if Jim works for Team Detroit as well....or if they will ever get it too work right.
        Charles
        • 2 Years Ago
        @Charles
        and more Team Detroit names keep coming up. What a shame. Now if they could just: A. Keep the site from crashing B. Randomize the battles, and put some new cars up there, instead of the same Team Detroit employee's submission's.
        EcoBooster
        • 2 Years Ago
        @Charles
        Not everybody's perfect, Charlie.
      JR
      • 2 Years Ago
      Besides the FB BS, this is a nice configurator. I built a Boss, gold/black stripes,LS splitter,silver"BBS" style wheels. I wish I could order a Boss like this,not just for the fantasy garage
        paulinator66
        • 2 Years Ago
        @JR
        I built a car on the old configurator and it gave me a parts list when I was done. You didn't see this?
      Geraldine
      • 2 Years Ago
      Everyone, you know the old saying "You don't get something for nothing" there is always a catch. I don't care for social networks either; I don't want the world in my personal business, I understand you can place a name on Google and get all the information you want on someone, so don't make it easier by given anyone more info. In other words anyone would be able to take you name from facebook, but your chances of someone just picking your name out of the air "so to speak" would be a million to one.
      EcoBooster
      • 2 Years Ago
      I wonder how many people someone is going to have to pay to log on and vote them into the realm of Oblivion in order to win one of these cars? Cool concept...but with the whole "vote your way through" ends up being filled with cheaters with no lives (the ones who have their entire state vote for him). In the end: the "winner" of the competition truly knows he/she's gonna win it. But they act surprised when they "win" and then it's downhill from there.
      vic5ta
      • 2 Years Ago
      This might have less to do with ford and more to do with facebook. I think they subsidized the mustang so more people would join them.
      Jake
      • 2 Years Ago
      Not joining facebook. I don't want a facebook account. I am not a 30-40 something bored woman. I don't want people that I have not made an effort to keep in communication with to contact me. I don't want to help anyone build a video game farm. I don't want to like any business or group on facebook. Leave me alone with this stupid site. Call me anti-social, but I want to go actually be around the people in my life that I care to be around, no post comments on a stupid website to them.
        Nick Stürtz
        • 2 Years Ago
        @Jake
        Then don't join Facebook, it's as simple as that. No need to go off on a "I'm better than all Facebookers" tirade.
        Keldon
        • 2 Years Ago
        @Jake
        Couldn't have said that any better...Amen! And I think its ridiculous that Ford is forcing ppl to use Fbook if they want to enter this contest. F 'em.
          Keldon
          • 2 Years Ago
          @Keldon
          @jtav2002...Thx for the advice but I already indicated I wasn't entering. And as you said, its a good tool for keeping in touch with family and friends...so why should an automaker be involved with it? Why not just advertise the contest on their website and let enthusiast sites such as this one spread the word...to other enthusiasts? No, they prostitute themselves on Fbook...which ultimately will only result in a sixteen year old girl, a grandma with a walker, an illegal immigrant, and a morbidly obese bedridden man winning the cars. Yay!
          jtav2002
          • 2 Years Ago
          @Keldon
          They're giving away cars. For free. But you're bitching about the rules. Don't enter if you don't like the terms. I'm sure they will have plenty of other people who will enter. The assessment of facebook is retarded. I can understand not wanting to be out there, thats fine. But the assumption that everyone on facebook doesn't interact with people in real life is dumb. Good tool to keep in touch on friends/family you don't get to see regularly.
        Larry
        • 2 Years Ago
        @Jake
        Or...... you could create an account for the contest and cancel it when you don't win. Facebook is free ya know. Also, you sound like a douche.
          Keldon
          • 2 Years Ago
          @Larry
          Wait, what? Someone posts their opinion on here and adds to the discussion and you call them a douche? Real mature.
          Jake
          • 2 Years Ago
          @Larry
          Well, I am sure that to win you'd have to enter in a bunch of legit personal information into Facebook's super secure site where they really care about your privacy. And you'd have to be public so that you could like them to do their virtual car thing. I don't need this in my life.
        Burabus
        • 2 Years Ago
        @Jake
        fight the power bra
          Randy
          • 2 Years Ago
          @Burabus
          Great song by Public Enemy!
      Justin Brock
      • 2 Years Ago
      I'd love to enter the contest, but it requires a Facebook account. So Ford can go screw themselves.
      jesscott
      • 2 Years Ago
      No way I'm joining Facebook just for a 1 in a million chance at my most favorite car ever.......not gonna do it, nope, never.
      Nick Stürtz
      • 2 Years Ago
      LOL, sounds like a lot of people on here would bitch if they were hanged with a new rope. If you don't like Facebook, then don't use it. If you don't like that Ford is using Facebook, they don't buy Fords. If you don't like that Autoblog uses Facebook, don't come to Autoblog. Why waste time complaining just to complain? It's probably a good thing that quite a few people are not on Facebook; their self-righteous, "better than thou" attitudes would clog up the Facebook pages of their friends. There's already too much drama and attention ****** on Facebook, so please, all who publicly go out of their way to let everyone know that they don't use Facebook: Please keep it up and stay off of Facebook.
      merlot066
      • 2 Years Ago
      What's that old saying about beggers? Oh yeah, if you want a free $60,000 car, you need to have a facebook account to enter and if not cry about it by yourself. The average sweepstakes requires you to submit all the same personal information as facebook and you usually have to make an account on the sponsor's website tied to a valid e-mail address. If you don't want people from high school to find you and start picking on you again set your profile to invisible.
      Gorgenapper
      • 2 Years Ago
      This open to Canadians?
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