We didn't even know there was a Computer History Museum, but that didn't stop the Mountain View, California institution from inducting Ford's SYNC infotainment system into its permanent collection. The seven-year-old in-car technology, first made available as an option on the 2008 Ford Focus for $395, has since found more than four million takers and is expected to add five million more over the next three years as it gets offered worldwide.

The museum officially added the first-generation SYNC module, which is little more than a green, circuit- and module-laden board, but we'd expect there to be a touchscreen console for visitors to actually discover what it can do. Scroll down for a presser on the accolade and a video illustriously titled, Ford SYNC: How It All Started.



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Ford SYNC Inducted into Computer History Museum

- The Computer History Museum today adds award-winning Ford SYNC® in-vehicle connectivity system to its permanent collection
- Powered by Microsoft, SYNC's easily upgradeable and extendable platform enables Ford owners to take advantage of the latest developments in mobile communications
- More than 4 million Ford vehicles are already on the road with SYNC, a population expected to grow to more than 9 million by 2015 as SYNC goes global


MOUNTAIN VIEW, Calif., June 18, 2012 – When people think of the Computer History Museum in Mountain View, Calif., names such as Microsoft, IBM, Cray, Apple and Google come to mind. Today, those technological luminaries are joined by Ford as curators add the SYNC® in-car communications and connectivity system to the museum's permanent collection.

"We are honored. SYNC has helped us move faster than what is usually assumed of an automaker, providing a new level of openness and access that has forever changed how we look at our business and respond to our customers," said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation. "Ultimately, SYNC embodies what Ford is all about: going further to transform innovative ideas into products that are affordable, attainable and valuable to millions of people."

Said Alex Bochannek, curator and senior manager of the Computer History Museum: "As cars have transformed into mobile platforms for consumers' communication and entertainment needs, the intersection of automotive and computing developments is becoming an increasingly important area for the museum to consider.

"Ford Motor Company's collaboration with Microsoft on SYNC technology is an example of this changing landscape," he added. "The Computer History Museum is pleased to add a first-generation Ford SYNC module to its permanent collection in support of our continued efforts to document the effects of computing on society at large."

SYNC is the award-winning in-car connectivity system that provides voice control for mobile phones and digital music players connected via Bluetooth® or USB. Ford co-developed the system with Microsoft using the Windows Embedded Automotive platform.

"When we first teamed up with Ford nearly a decade ago, we knew we wanted to develop a system that connected consumers' digital lifestyles to the vehicle they love today, and seamlessly for years to come – regardless of the device," said Kevin Dallas, general manager, Windows Embedded at Microsoft. "Having SYNC inducted into the Computer History Museum's collection is a testament to the system's groundbreaking innovation and to all of the hard work of our engineers, both in Dearborn and Redmond, to deliver a product that continues to meet consumers' evolving needs and exceed expectations."

SYNC debuted in the 2008 Focus, Ford's most affordable car offering at the time, as a $395 option.

Within two years, SYNC became available in every new Ford Motor Company product. By early 2012, more than 4 million SYNC-equipped vehicles were on the road. By 2015, that number is expected to grow to 9 million as Ford introduces the technology into products around the world.

The SYNC software platform has provided for a regular cadence of new features, many of which have been made available to customers as a simple downloadable update they can install at home or by visiting a local Ford dealer. New features have included:
- 911 Assist® (2008) – an automatic emergency calling feature that uses the customer's Bluetooth-paired cell phone to directly call 911 if there has been an airbag deployment.
- Vehicle Health Report (2008) – an on-demand diagnostic report that gets produced on-board the vehicle and sent via data-over-voice through the customer's cell phone in order to be accessed through the www.syncmyride.com Web portal.
- SYNC Services (2009) – with the addition of a GPS module to the SYNC module inside the car, Ford created an off-board network of service providers that could be accessed with a simple voice command, "Services," leveraging a customer's mobile phone voice plan for voice-activated, personalized news, traffic, turn-by-turn navigation, weather reports, business search and sports scores; only a few months later, more services were added to the cloud-based network, including on-demand horoscopes, stock quotes, movie listings and travel information.
- Send to SYNC (2010) – using SYNC Services, customers could now send a destination address from either MapQuest or Google Maps straight to their car for easy download of turn-by-turn directions.
- Destinations App (2010) – building on Ford's cloud-based network of services, the first smartphone app for SYNC was launched adding a new level of convenience for customers so they could search for and input destinations, even check traffic, while away from their car.
- AppLink™ (2010) – the groundbreaking feature that helped Ford be first to voice-activate and control smartphone apps, such as Pandora and Stitcher, by working with developers in their own native programming languages and leveraging the SYNC application programming interface (API); there are now 10 SYNC-enabled smartphone apps across all three major mobile platforms: iOS, Android and BlackBerry OS.

The birth of SYNC
In 2005, Ford – long considered a "fast-follower" in technology – was looking for ways to change both its perception and its culture.

"We saw connectivity as a way to change that paradigm," said Doug VanDagens, now global director of Ford Connected Services and an early team member working on the SYNC project.

At the same time, Microsoft was breaking into the automotive market with its Windows CE embedded operating system.

In April 2005, both Ford Executive Chairman Bill Ford and then-Microsoft CEO Bill Gates were featured speakers at the Microsoft Global Automotive Summit in Dearborn, Mich. The pair started to discuss how they could collaborate on bringing state-of-the-art connectivity into cars.

While consumers replaced mobile phones and digital media players every couple of years to keep up with the latest advances, vehicles typically lasted a decade or more. Relying on an embedded system could leave a car hopelessly outdated long before the end of its useful life.

Rather than force owners to pay for another wireless plan for their vehicles, Ford pursued connectivity platforms that would allow drivers to use the technology they already carried with them.

"By the end of 2005, Ford's Electronics and Electrical Systems Engineering group started active development of a platform that could be kept up to date with the latest technology trends throughout the life of the car," said VanDagens. "With Windows CE as the base, we could add new functionality through apps that owners could download from the Web and install with a USB flash drive."

Collaborating with suppliers, including voice recognition leader Nuance, they developed a robust and easy-to-use voice interface. This enabled drivers to make and receive phone calls and select songs, artists, albums, genres and playlists all while keeping their hands on the wheel and eyes on the road.

By January 2007, SYNC was ready to take center stage with simultaneous announcements at the North American International Auto Show in Detroit and the International Consumer Electronics Show in Las Vegas. Click here to view video of the CES presentation: http://youtu.be/PCpec1sa_UM.

Designing the system around connecting to mobile devices proved to be fortuitous almost immediately. Just two days after the initial SYNC announcement, Apple introduced the iPhone. Within just a few years, smartphones went from a tiny niche to dominating the mobile phone market.

With hundreds of millions of people using phones running a wide array of apps able to stream media over fast wireless connections, SYNC was poised to take advantage.

"SYNC ultimately became a turning point for the redefinition of the automobile from just an ordinary transportation device into a technology platform that empowers consumers to take advantage of the latest innovations," said Venkatesh Prasad, another member of the early development team and now senior technical leader of open innovation for Ford Research and Innovation.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.


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  • 29 Comments
      mapoftazifosho
      • 2 Years Ago
      Is that the guy from Double Dare?
      Charles Wayne Jackso
      • 2 Years Ago
      According to Consumers report...Sync is sinking Ford in the quality reports!
      Keldon
      • 2 Years Ago
      Where will it be located in the museum...in the Craptastic section?
      clquake
      • 2 Years Ago
      If SYNC is so great, why is it the #1 reason Ford's quality took such a huge hit?
      Randy
      • 2 Years Ago
      CAPTION CONTEST REVIVED Entry One Bill Ford: "And this was MY doing, not Alan ha ha haaaaaaa" Other guy: "Do you think anyone will think we gave Ford the award because we need some PR to keep our museum (ehh hem) open?" Entry Two Bill Ford: "I'm so excited and I just can't hide it" Other guy: "I'm about to lose control and I think I like it." Bill Ford: "We just had ourselves a Pointer Sisters Moment" Other guy: "Saw them in Fresno in 82, there were a ton of chics, but since I'm a computer guy I didn't know how to talk to them and opened a museum instead of having a meaningful life" Bill Ford: "Gotta go"
      Johnny
      • 2 Years Ago
      I wonder how many of the vehicles sold with sync were on dealer lots and the buyer just wanted the car and it "happened" to have sync on it? As in, they had to take sync because it was already installed, not necessarily because they wanted a sync car!
        merlot066
        • 2 Years Ago
        @Johnny
        •32% see SYNC as having played an important or critical role in their purchase decision. •60% of owners use the voice commands •62% are completely satisfied with 80% of heavy users completely satisfied •77% would recommend - 92% of heavy users would recommend.
      Ben Doolittle
      • 2 Years Ago
      Sell your Ford stock! Bill is an obvious meth-head, from this pick.
      Chris Orme
      • 2 Years Ago
      love sync I use it everyday and it is def. keeping people alot safer on the roads http://chrisjorme.com
      JM
      • 2 Years Ago
      Was very disappointed when I found that the Ford SUV didn't contain a SINK, it would have been great for use with the kids!!!!!!!!
      Andre Neves
      • 2 Years Ago
      And another SYNC article.
      Randy
      • 2 Years Ago
      "The seven-year-old in-car technology, first made available as an option on the 2008 Ford Focus" FYI: 2012 - 2008 = 4, not "7-year-old-in-car-technology". That said, it's still cool!
      Benjamin Hutzler
      • 2 Years Ago
      www.facebook.com/gullosync - If you have questions about SYNC let me know. I am our dealership's SYNC Specialist. Also, please "Like" our SYNC Page.
        Keldon
        • 2 Years Ago
        @Benjamin Hutzler
        Ok I have a question....why does it SUCK?
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