2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX front 3/4 view

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX rear 3/4 view

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX front 3/4 view

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX rear 3/4 view

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX side view

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX front view

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX rear view

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX grille

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX logo

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX headlight

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX headlight

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX wheel

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX taillight

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX logo

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX taillight

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX badge

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX engine

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX engine

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX interior

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX interior

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX interior

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX interior

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX steering wheel

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX steering wheel controls

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX steering wheel controls

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX gauges

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX instrument panel

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX instrument panel

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX audio system controls

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX door controls

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX rear seats

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX trunk

2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX trunk

Automotive News reports Toshinobu Minami, the new head of global design for Acura, says the company may have gone "a little overboard at some points" with the company's shield grille. Minami said Acura has had bad feedback on the design from multiple directions, but says the company isn't going to "buckle under that pressure." Instead of scrapping the beak design all together, the designer wants to keep the corporate look while simultaneously reaching further out toward a premium design language. Honda, meanwhile, will receive models with a sportier and more active-looking exterior. Acura recently debuted more demure interpretations of the shield grille on models like the ILX and the NSX Concept.

Minami says reactions have been somewhat less vitriolic compared to the past, and the designer contributes that in part to people growing accustomed to the look. It's either that, or we're all just tired of complaining about how awkward the Acura stable looks when the company is happy to run around with its fingers in its ears.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • From Our Partners

    Share This Photo X