2013 Acura ILX
  • 2013 Acura ILX
  • 2013 Acura ILX front 3/4 view

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  • 2013 Acura ILX
  • 2013 Acura ILX front 3/4 view

  • 2013 Acura ILX
  • 2013 Acura ILX rear 3/4 view

  • 2013 Acura ILX
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  • 2013 Acura ILX
  • 2013 Acura ILX front view

  • 2013 Acura ILX
  • 2013 Acura ILX rear view

  • 2013 Acura ILX
  • 2013 Acura ILX grille

  • 2013 Acura ILX
  • 2013 Acura ILX logo

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  • 2013 Acura ILX headlight

  • 2013 Acura ILX
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  • 2013 Acura ILX wheel

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  • 2013 Acura ILX taillight

  • 2013 Acura ILX
  • 2013 Acura ILX logo

  • 2013 Acura ILX
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  • 2013 Acura ILX engine

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  • 2013 Acura ILX
  • 2013 Acura ILX interior

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  • 2013 Acura ILX interior

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  • 2013 Acura ILX instrument panel

  • 2013 Acura ILX
  • 2013 Acura ILX instrument panel

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Automotive News reports Toshinobu Minami, the new head of global design for Acura, says the company may have gone "a little overboard at some points" with the company's shield grille. Minami said Acura has had bad feedback on the design from multiple directions, but says the company isn't going to "buckle under that pressure." Instead of scrapping the beak design all together, the designer wants to keep the corporate look while simultaneously reaching further out toward a premium design language. Honda, meanwhile, will receive models with a sportier and more active-looking exterior. Acura recently debuted more demure interpretations of the shield grille on models like the ILX and the NSX Concept.

Minami says reactions have been somewhat less vitriolic compared to the past, and the designer contributes that in part to people growing accustomed to the look. It's either that, or we're all just tired of complaining about how awkward the Acura stable looks when the company is happy to run around with its fingers in its ears.


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