The British automaker has been based in the otherwise sleepy town in Cheshire, England, for 81 years now. But Crewe has been around for a lot longer than that. 175 years ago, the first train came to Crewe, an event which the town marks as its anniversary. So to help celebrate the occasion, Bentley is contributing £10,000 – roughly $15k in US funds – to local charities.
The fund is being split up into three grants of £5,000, £3,000 and £2,000, respectively, to be donated to specific charities which Bentley's 4,000 employees will help nominate.
Happy birthday, Crewe. Long may you bring us ludicrously but tastefully powerful and opulent automobiles.
(Crewe, England. 14 June, 2012) Bentley Motors is celebrating the 175th anniversary of Crewe, the Cheshire town which has been home to the luxury car manufacturer's global headquarters since 1946, by providing £10,000 for local charitable projects nominated by its Associates.
July sees the 175th anniversary of the first train through the town, an event that transformed Crewe into a thriving industrial and engineering centre as well a major gateway for millions of railway passengers.
The funding will be split into three one-off grants consisting of £5,000, £3,000 and £2,000 and Bentley's 4,000 employees will be given the opportunity to nominate a community or charity project.
Applications may include projects for care centres, hospices, sports clubs, youth clubs, voluntary associations or any other charitable organisation based in the Crewe and Nantwich area.
Christine Gaskell, Member of the Board for Personnel at Bentley Motors, explains:
"We are extremely proud to design and build Bentleys here in Crewe for our customers all over the world. As one of the biggest employers in the area we wanted to mark the celebrations in a meaningful way that involved our employees and the local community. We hope that the £10,000 we have pledged will make a real difference to projects in the Crewe and Nantwich area."
Nominations should clearly state the objective of the charity and set out how the grant would be spent. Applications are open until 28th June and will then be considered by Bentley's Charitable Appeals Committee. The three successful organisations will be announced in mid-August.