Ministry of Sound has grown over the past two decades into an internationally renowned brand, including a record label, fashion line and series of consumer electronics. But it all started with a single room, designed by Martin Audio, that is said to have some of the best accoustics and finest sound systems in the world. Now Martin has applied the same formula to create the Nissan Juke Box.

The concept car packs a 19-kilowatt system with two 18-inch subwoofers capable of producing a staggering 150 dB. If that number doesn't mean anything to you, consider that it's louder than a 747 at take-off. Seriously. The Juke Box will tour Europe over the next six months, starting at Le Mans this weekend. If you're stuck on this side of the Atlantic, you can check it out in the image gallery above and the pair of video clips below.





Show full PR text
NISSAN ANNOUNCES COLLABORATION WITH MINISTRY OF SOUND TO CREATE WORLD CLASS TOURING SOUND SYSTEM

- Nissan crosses over into music with a long term brand partnership with Ministry of Sound
- Nissan and Ministry of Sound create the Juke Box - the world's most powerful sound system on the road producing up to 150db
- Nissan Juke Box embarks on 'Summer Sessions' tour across Europe starting on 15th June at Le Mans 24 hour endurance race
- Behind the Scenes on the Nissan Juke Box project: The first in a two part webisode series is released

Nissan's innovation in the crossover segment is set to continue as it partners with Ministry of Sound to create the world's ultimate mobile sound system - the Juke Box. Louder than a jumbo jet in take-off, the technical know-how for the Juke Box comes from sound experts Martin Audio, who designed and built the current system in the infamous 'Box' - the main room in Ministry of Sound's London home.

In 1991 Justin Berkmann, one of the clubs founders, alongside James Palumbo and Humphrey Waterhouse, created a club never seen before in Europe; where the music and sound system came first. The pair created the ultimate club sound system - 'The Box' - a 5 sided room within a room that was acoustically perfect, and is still considered today to be one of the best sound systems in the world.

Building on Ministry of Sound's ethos of 'creating the moments people live for' Nissan & Ministry of Sound have turned to Martin Audio - makers of the current 'Box' system - to create a 150 decibel, 18,900W sound system, which is completely self-sufficient in terms of power and production.

Thanks to its custom-built 19 kilowatt rig the Juke Box's sound system fits into a standard Juke. A set of custom made cabinets and enclosures housing two 18" powered sub units and the same Mid Hi enclosures that are used at Ministry of Sound enable exceptionally loud out-put without compromising on sound quality - one of Ministry of Sound's key philosophies.

The Juke Box also features an integrated radio studio, allowing anything played on the system to be captured for broadcast via Ministry of Sound's digital radio app.

Gareth Dunsmore, Marketing Communications Nissan in Europe said: "We have made a great product that we believe creates excitement through our innovative approach to the small car market; Ministry of Sound is the industry leader in creating the moments people live for through their bespoke sound systems. Together with Nissan Design Europe, RML and Ministry of Sound we wanted to challenge the establishment and make something truly unique."

The Juke Box will debut at Le Mans on the 15th of June in the drivers' parade at the start of the world famous 24 hour endurance race. It will tour the three-day event, providing pop-up parties for music fans and petrol heads alike. The Nissan Juke Box transforms into a fully-functioning PA system, complete with DJ booth and ambient lighting making it the perfect touring party venue and proving that motor sport and music is a match made in heaven. The mobile festivities at Le Mans will be hosted by some of Ministry of Sound's headline DJs, running long into the night, keeping race goers entertained.

A two-part webisode series will be released to coincide with the Juke's debut at Le Mans, showing a behind the scenes look at its invention through to realisation. The aim is to bring to life the twin values of design and performance that are the heartbeat of this concept.

In order to highlight the Juke Box's summer tour across Europe, a six month radio partnership will be launched after Le Mans with the "Nissan Juke Box Sessions" being broadcast on Ministry of Sound's Digital Radio channel every fortnight on Mondays from 5pm to 7pm GMT.

The show will be built around a series of exclusive DJ sets recorded at Juke Box events taking place across Europe throughout the summer. A bespoke widget has been created and will be embedded onto Nissan's Facebook page, allowing fans to request their favourite tracks, as well as tune in and catch up with the action.

ABOUT MINISTRY OF SOUND:
Ministry of Sound Group is a global youth entertainment business comprising recorded music including hit artists and compilations, nightclubs and bars, live events, consumer electronics and fashion. The iconic brands including Ministry of Sound and Hed Kandi drive a business with sales approaching £100 million.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 16 Comments
      The Other Bob
      • 2 Years Ago
      The Aztec is a well-proportioned, sexy beast compared to this thing.
        k_m94
        • 2 Years Ago
        @The Other Bob
        The Aztec was a jumbled mess. At least this is a cohesive design, even if that design takes inspiration from a killer robot bug.
      JasonERF
      • 2 Years Ago
      How much is Nissan paying Autoblog for all these promo pieces on this awful Nissan Aztek? In all the years perusing auto news websites, I've never seen so many positive articles on a vehicle SO UGLY and disliked. Nissan PR: Whether it's putting a million watt sound system or or Rolls jet engine in this thing- we don't care. When I see a Juke on the road only 2 words come to mind: Great salesperson.
      k_m94
      • 2 Years Ago
      The Juke is a quirky, cool car that isn't all that ugly.
      k_m94
      • 2 Years Ago
      The Juke is a hideous piece of crap.
      JD Steel
      • 2 Years Ago
      So ugly... I wish they didn't put fog lamps in place of standard headlights.
      drewpy
      • 2 Years Ago
      I really like the thing, aside from the rather thirsty 1.6....they really should be able to get better mpg's out of 188 hp in such a little vehicle...but the Nismo juke is right up my alley. Dig the idea of 250 hp with a stick and awd.
      k_m94
      • 2 Years Ago
      Whaddaya think? Juke opinion is pretty much like or hate. I personally can think of a dozen or so vehicles just as, if not more ugly and pointless, with half of the character of the Juke. It's actually pretty small and light (except when pretending to be a GTR), and is a crossover between a compact hatch and a CUV. It can be had with AWD, and a nice turbo 1.6. And manual 6 speed with FWD. Looks 100 times better than an Aztec, sort of like a caricature as opposed to painfully ugly. That's it. This is a car that is ugly enough for me to give it a second look, but I end up laughing inside not wishing It were unseen. It just needs bigger, more interesting wheels because it isn't good for any car to dwarf their rolling gear so much. That and lower its ride height. It isn't going to do much offroading. Oh, and Nissan, CVT sucks. On the driving connectedness/involvement/fun factor, CVT is lower than almost any slushbox, and light years behind a lighter, simpler manual that is proven just as efficient. A 188hp AWD Juke SV would be so nice to have with manual. Maybe Nissan should make a turbo awd manual Juke with 250 hp just for lulz. They made a 500hp Juke R concept, this is logical in comparison.
      • 2 Years Ago
      [blocked]
      Drakkon
      • 2 Years Ago
      This amps and speakers thing is a part of car culture that I just never understood.
      Drakkon
      • 2 Years Ago
      I want to see the Juke modified by the Ministry of Silly Walks.
      RGT881
      • 2 Years Ago
      In worlds of John McClane, "welcome to the party, pal!" Although I should rephrase it and insert "late" into the sentence. MoS was a good brand in early 2000s when it had proper DJs/producers participating in it. Today, it has no big names, no Ferry Corsten, Judges Jules, Jon '00' Fleming, and so forth. They insisted on minimizing the name of the DJ and superimposing the MoS logo, and that's what messed up them. If Nissan wanted to do something right with electronic music, they should have worked with Spotify, Paxahau in Detroit, Digitally Imported radio, Frisky Radio, Proton Radio and so forth. MoS partnership is intended for UK audience, but I doubt Nissan will have any real success with that. If it wasn't for the Juke-R, I would never respect Juke, but now, unfortunately I do. So in turn I shall treat it as a "lifestyle" car, problem is, it's not fun enough. Interior is gawdy, and wheels are awful looking. Wheels are like shoes on a man, if they're horrid then the respect is gone.
    • Load More Comments