Infiniti has its work cut out for it. Nissan CEO Carlos Ghosn wants the luxury brand to hit a sales target of 100,000 units in Europe by 2016. Last year, the company moved just 12,500 vehicles in the market. According to Automotive News Europe, the goal is part of a larger strategy to swell the brand's global sales to 500,000 units by the same deadline, up from 146,000 in 2011. The report suggests Infiniti expects the planned new premium compact to push most of that increase. The car will likely borrow heavily from the Etherea Concept, and will ostensibly be designed as a suitable competitor to machines like the Audi A3, BMW 1 Series and Mercedes-Benz A-Class.

Unfortunately, reports suggest it isn't due to hit dealer lots until 2014 at the earliest. The new model will ride on the same chassis as the Mercedes-Benz A-Class and will be built by Magna Steyr. The manufacturer says it can produce between 50,000 and 60,000 of the new models per year.

But with former Audi executive Johan de Nysschen now at the helm of Infiniti's global operations and a slew of new diesel-powered sedans and SUVs in the mix, Infiniti certainly has a shot at increasing its sales. Whether or not it can meet its lofty goals remains to be seen.


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    • 1 Second Ago
  • 14 Comments
      Lachmund
      • 2 Years Ago
      way more promising than what lexus ever offered in europe.
      gregmlr
      • 2 Years Ago
      I love how these luxury automakers have such goals with the way the world's economy is going.
      Ben Doolittle
      • 2 Years Ago
      Not if they look like that.
        Darren McLellan
        • 2 Years Ago
        @Ben Doolittle
        Ain't that the truth? Why does it seem Nissan/Infinti are in an epic battle with Acura for the ugliest piece of trash on the road award?
          Darren McLellan
          • 2 Years Ago
          @Darren McLellan
          Ahh No Stefan. Certainly not BMW, although ridding the sedans of the Bangle But has helped. Audi is a bit to soft and rounded. Mercedes just seems to be all 'bling' now. I like the Quattroporte. The Focus is quite nice. I have always liked the Golf. As far as reliability, how in the hell would I know? I drive a 2001 Forester and a 2001 Ranger. I am a drive them into the ground New Englander.
      carfan
      • 2 Years Ago
      I can understand that americans are easily fooled/conned by these wanna be asian "luxury" car manufacturers, but europeans??? I don't think we will be that stupid!!!!!! Maybe 100,000 sales from 1996 to 2016 but even that is hard to imagine
        Seph
        • 2 Years Ago
        @carfan
        maybe that's why your economy is ailing...
      BigFire
      • 2 Years Ago
      Infiniti better load up that gun with better looking designs than the one in this article.
      devs1980
      • 2 Years Ago
      It'll never ever happen if they look anything like the current range of Infinitis. Absolute garbage
      • 2 Years Ago
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      • 2 Years Ago
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