We've heard a former car dealer friend of ours describe selling unloved vehicles like the Dodge Caliber as "a thankless task," but apparently she wasn't altogether correct. Chrysler has begun taking dealer orders for its much-anticipated 2013 Dart, and allocations of the sedan will depend in part on how many units of the hapless Caliber the franchise managed to shift before the model was axed. That's according to dealer sources, Automobile News reports – Chrysler officials won't let on how they decide to disburse the Dart to Dodge dealers.

Automotive News also says that while Chrysler previously said the first Dart models will be in showrooms by the end of this month, it turns out those will just be dealer demo models (though those units can be sold). Non-demo cars aren't expected to show up until the end of July or early August. If you've been waiting on taking delivery of a new Dart of your very own, you probably have a bit longer to wait, so you might as well head over to Dodge's website to check out the Dart configurator, which now has final pricing.


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  • 58 Comments
      Bill Burke
      • 2 Years Ago
      Looks like Dart will be a hot item and being successful at selling compacts like the Caliber would indicate a good place to put a new compact so important to your future. I found out first hand that some Chrysler dealers that sell truckloads of high profit Jeeps are not too interested in investing time and resouces to sell other models. It's true, I had a very large dealership that sells hundreds of Jeeps each year pass on locating me a Chrysler 300 not in their stock, rather than locate and trade off a car for me, than make the deal. Another dealer a couple of miles away found the exact car I wanted in another state and sold it to me and delivered it to me three days later. The logical thinking on Dart rewards dealers who made an effort to sell the lowly Caliber. Makes sense and is motivational to dealers like the one I shopped and the one I'd never go back to again.
      Avinash Machado
      • 2 Years Ago
      Perhaps they expect Caliber owners to trade them in for the Dart.
      Jonathan
      • 2 Years Ago
      So if your dealership didn't sell the trash that nobody wants to buy then you won't be allowed to sell the new Dodge Dart which is the hottest compact Dodge since the Neon ! Please explain why they are comparing two cars that is like comparing a Pontiac Aztec to a Dodge Viper ? Is Dodge gone back to their being stupid days when they were owned by Daimler ? God please say this isn't true .
      • 2 Years Ago
      [blocked]
      Keldon
      • 2 Years Ago
      Man i want to like this car b/c of its supposed driving dynamics and all it offers for little coin, but have to agree with some others here that it looks too much like an old Neon. With some new rims. I really think their designers missed a great opportunity here.
        frost54661
        • 2 Years Ago
        @Keldon
        So what is so similar to the Neon?
          Keldon
          • 2 Years Ago
          @frost54661
          Just the overall look of the car.
          MAX
          • 2 Years Ago
          @frost54661
          It doesn't look like a Neon in any way shape or form.
          Hazdaz
          • 2 Years Ago
          @frost54661
          The similarities to the Neon start, and stop, with it being a motor vehicle with 4 doors and 4 wheels.
          Keldon
          • 2 Years Ago
          @frost54661
          Hahaaa, okay its so obvious this post is teeming with Dodgers, every negative comment about the Fart gets voted down while the positives are like plus 10. Ridiculous. There were at least three others prior to me who said the same thing...sorry boys, IT LOOKS LIKE A NEON...and that's what everyone will think you're driving.
      dukeisduke
      • 2 Years Ago
      Sergio, is that you down-dinging are the critical comments?
      • 2 Years Ago
      [blocked]
        RamSport
        • 2 Years Ago
        You do realize that the Government has had nothing to do with Chrysler for some time...since they paid the loans back 6 years early...right?
      rawtoast
      • 2 Years Ago
      so each dealer gets 1? And the dealer all the rental companies used get 15,000.
        SYE
        • 2 Years Ago
        @rawtoast
        Since when do rental companies use dealers to purchase cars? I thought they went directly to manufacturer, and then the manufacturer sells them at dealer only auctions after fleet use?
          razorpit
          • 2 Years Ago
          @SYE
          SYE like the Calibre, that was a joke....
      The Other Bob
      • 2 Years Ago
      Man that looks like a reborn Neon.
        NightFlight
        • 2 Years Ago
        @The Other Bob
        LensCrafters is ----> that way.
        fuzzyfish6
        • 2 Years Ago
        @The Other Bob
        Is there really anything wrong with that?
        tvelt92
        • 2 Years Ago
        @The Other Bob
        I can see it too. The roof line, the rear side profile, it all looks like a more modern, revolutionized version of the old neon.
      SYE
      • 2 Years Ago
      I feel like I've seen 100s of these things on the road around SE Michigan for the past couple of months, typically driving in clusters of 3 or 4 -- yet they don't have enough to sell to the public?
        jpadow
        • 2 Years Ago
        @SYE
        @SYE: That's because you live in Michigan. The Darts you saw must have all been in some kind of testing or trial phase. They are not on sale to the public yet.
        NightFlight
        • 2 Years Ago
        @SYE
        I haven't seen a single one in the DC Metro area...
        Bjorn
        • 2 Years Ago
        @SYE
        I've yet to see any here in FLA yet.
        • 2 Years Ago
        @SYE
        [blocked]
      • 2 Years Ago
      [blocked]
        Bill Burke
        • 2 Years Ago
        You are certianly free to have a negative opinion on the Dart, but it will be a very rare one. Most folks love the Dart, most publications are raving about its quality and performance and sales should go through the roof. If Dodge is limiting distribution as this story indicates, sales acceptance and sales will not be a problem. Having a decided minority opinion makes life interesting.
      shawn
      • 2 Years Ago
      the old Dart looked a lot better than this. they should of done a retro Dart similar to what they did with the challenger. what chevy did with the camaro. i'll be waiting for the Cuda`.
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