• Jun 11th 2012 at 2:19PM
  • 48
Galpin Ford bills itself the "#1 Ford dealer in the world by volume for 22 years in a row." Last month, the Los Angeles-based dealership sold around 900 vehicles. So, figuring out how many copies of the Ford Focus Electric Galpin expects to sell can give us some insight into how big of a hit Ford expects the all-electric hatch to be. That number, as best as anyone knows, is ten. Not per month or anything. Just ten. Maybe.

Jeff Greenfield, a sales consultant at Galpin, told AutoblogGreen that he doesn't have any specific numbers to share about Focus EV units that will be arriving at the lot later this year, but the last he heard, it was only ten. Still, he said he is "pretty sure we'll get a few more." Galpin salespeople have already been through training on the differences between the all-electric powertrain and other models, but the final number of possible deliveries is still unclear. This is LA, after all, where more than a few people are interested in EVs.

Ford's Wes Sherwood told AutoblogGreen that, "While we do not discuss individual dealer matters, we do plan to sell the car nationwide by the end of the year." He added:

We are pleased with the beginning of the Focus Electric launch and continue ramping up production, which we will match to demand. As we've said many times, we expect electric vehicle sales to be small for some time and have built our strategy around being as flexible as possible to meet demand as the market matures.

Still, Galpin's estimated numbers fit with what we've heard from the Blue Oval before. CEO Alan Mulally has said sales of under 5,000 in the first year would be acceptable. We're guessing that means the first full year the $39,200 car is on sale everywhere, since some fleet sales have already taken place, but not many.


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    • 1 Second Ago
  • 48 Comments
      • 3 Years Ago
      I'm really glad I dropped my interest in the Focus EV. This is, to which one respondent alludes, a strategic feint, or it has to be one of the most botched vehicle introductions of all time. My local dealership would love to have one on the lot to demo and/or sell. They have no idea when or if they'll get one.
        Greg
        • 3 Years Ago
        Ford has no interest or incentive to sell this vehicle. I don't see it as a compliance car so much as an R&D project. Ford (like most other makers) isn't yet capable of producing an awesome EV, but they know they need to do more with the tech, so what else are they supposed to do?
        Spec
        • 3 Years Ago
        Ford dropped my interest in the Focus EV by pricing it at $40K. At that price, I'd rather have the Volt.
      • 3 Years Ago
      there are only two 2 Ford products i would ever want , a 1932 model B and a 2013 focus EV !!!1
      Dan Frederiksen
      • 3 Years Ago
      well, once that fails then : ) a range extender might work but only as a tiny module in a lean EV. not the stuffed nose approach of a 1½ ton steel car. a lean pure EV is viable right now, particularly if you fit it for chademo because then it can do sub 10 minute magic. it doesn't have to appeal to a big percentage to begin with. a tiny fraction of one percent is a huge success. and around 30% of people would consider buying an EV if conditions are right. 0-100km/h in 5 seconds is one good condition and that's easy and free once the car is light. sub 10 minute recharge is another good condition and that's also easy and free once the car is light..
      Nate22
      • 3 Years Ago
      Rich folks who want to make a statement will buy the Tesla. Real environmentalists would love to drive an electric car but give us one for 19,000.00 and we'll talk. 40,000 should buy two of them.
        SVX pearlie
        • 3 Years Ago
        @Nate22
        $19k? That's a MIEV after rebate.
          Spec
          • 3 Years Ago
          @SVX pearlie
          Indeed. http://www.concordmitsubishi.com/Electric-Car?siteMapItemName=8551301326127730854
      • 3 Years Ago
      It's amazing to hear that the #1 Ford dealer in the world only thinks they can sell 10 and Mullahey Ford in Arroyo Grande which is the EV Ford dealer on the Central Coast has ALREADY sold 4 and the car hasn't even been on their lot for a full month. 2 more are coming and customers are waiting for them to arrive. That will put a dealership that doesn't do nearly the volume that Galpin does at 6 within a month and a half. People are excited about the EV Focus and with the Transit C-Max coming right behind it, the excitement only grows! continues!
      Spec
      • 3 Years Ago
      Sharing parts with ICE cars is probably very important for getting the price of EVs down. However, you still have to make an effort at designing the EV such as putting the battery down low and in the center of the car, reducing weight, etc. The Ford Focus electric is a bit too much of a kludgy conversion.
      Actionable Mango
      • 3 Years Ago
      It's a $40,000 compact car. From an economical standpoint, you will never make your money back for fuel savings. From an environmental standpoint, there are much better choices for the same or less money. From a pure electrical standpoint, you could get the iMiEV for $10,000 less. From a competitive price standpoint, well, you could get a BMW 3-series sedan. I just don't know how anybody would come to the conclusion that this is the car to buy. Looks? Ford fan?
        alvord
        • 3 Years Ago
        @Actionable Mango
        You say you could get a BMW for $40K, but according to your thinking, that wouldn't be economical would it? EV critics get all practical and "bottom line" when talking about EVs. However they think spending equally large sums on luxury and sports cars is kick-ass. People buy electric cars for the same non-economical reasons they buy luxury cars. They are motivated by the fact the car is electric powered. For some it's about performance and they buy a Tesla. Others might pay extra for environmental reasons or freedom from crazy oil politics. Most EV and luxury car buyers do care about return on investment.
        SNP
        • 3 Years Ago
        @Actionable Mango
        Wont sell, personally, I dont even understand how people are buying a nissan leaf. I just assume they live with the consequences. It's still nice to know that the chevy Volt sales are underperforming because of price point while the leaf is underperforming because of demand. As far as focus goes, why for for FFE if the leaf is cheaper and does the same thing. Going pure EV is more of a social statement - akin to buying a lexus or caddy.
        • 2 Years Ago
        @Actionable Mango
        "I just don't know how anybody would come to the conclusion that this is the car to buy" how about capitalism? someone wants to spend lots of money on a cutting edge car of the future why do you care? do you get your panties in a wad when someone buys a mac instead of a pc? buy what you want and let others do the same... jeez just let it go
      SVX pearlie
      • 3 Years Ago
      "This is LA, after all, where more than a few people are interested in EVs." Yup. Passed a Coda this morning, in full "EV", "no tailpipe" livery. 10-12 FFE for Galpin doesn't tell that much - it's not in context of, say Shelby Mustangs or Flex Platinum. Tho if Galpin thinks they can sell 10+ a month, I'd be very surprised.
        Letstakeawalk
        • 3 Years Ago
        @SVX pearlie
        FTA: "Not per month or anything. Just ten. Maybe."
        Spec
        • 3 Years Ago
        @SVX pearlie
        Wow, I haven't seen a Coda yet. And I've seen a lot of rare EVs lately . . . I saw 2 Karmas, I saw 2 Mitsubishi-i's, I saw a Smart ED, and I saw an eBox.
          SVX pearlie
          • 3 Years Ago
          @Spec
          Haha, when it's covered in huge stickers from every angle, it's kinda hard to miss. IMO, the Fisker Karma isn't that rare - I've seen more Karma than MIEV. Feel kinda sorry for the Smart EV driver - talk about flushing money down the toilet. No eBox, tho.
        mapoftazifosho
        • 3 Years Ago
        @SVX pearlie
        Ford is limting their numbers...this isn't an overall EV demand issue...
      Rotation
      • 3 Years Ago
      I think that statement is misleading. We don't have a rash of people wanting them who can't order them due to Ford limiting production. As far as we know, both demand and supply are low. The demand is low because of the price.
      Rick
      • 3 Years Ago
      10 thats massive, well done Ford that would have been one quarter of all UK electrical car sales total that all car makers could only manage with just 41 UK EV's sales between them. Focus must be a very popular EV.
      Marco Polo
      • 3 Years Ago
      There are not enough different EV marques manufactured or offered for sale to start conducting a witch hunt against any legitimate manufacturer ! (especially, a US manufacturer!). So far the US has only three mass production EV's for sale. Nissan's Leaf, Tesla, iMev (with the more dubious Think, and Coda). The EVER's (Volt, Fisker) and PI-Hybrids have their much larger group of consumers. Ford's offering is being built in limited numbers because as EV sales have shown, the market is struggling to sell an average of 1000, pure EV's per month. Ford simply doesn't have the capital to invest $ 2-3 billion to produce a vehicle that will never make a profit. It would be financial suicide. Ford is a business,not ideologically funded not-for-profit organisation. The FFE, is a different type of EV. It will appeal to those buyers who want an EV to look like a 'real' car . These people will gain reassurance from the conventional layout, and don't care about the technical aspects of the car's design. These owners are not ABG readers. The FFE, has gained a lot of mainstream favourable press. It's a very good small car. Well appointed and easy to drive. The FFE, will sell to specialised rentals, fleets, and similar organisations. It will easily sell it's production run of 5000 per year with a minimum of losses and introduce a whole different kind of owner to the EV experience. But that won't be enough for those EV- armchair critics, who loudly proclaim that EV's must be bought for the 'right ' reasons.! (curiously, not actually buying an EV themselves) Who cares? Isn't what's important that consumers can buy the EV of their choice, without others sneering at them ? Isn't just important that more EV's are sold ?
        SNP
        • 3 Years Ago
        @Marco Polo
        Marco, that might be why ford didnt invest money into the Focus Electric. A canadian company approached ford with this idea and ford green lit this operation so long as ford is not liable for problems and ford doesnt invest much. Most of the risk is shouldered by a small parts manufacturer up north.
      Tony
      • 3 Years Ago
      Another negative alternative fuel car story. I guess now that Volt sales are good, it's time to pick on the latest alt fuel vehicle up for sale to a select few of the general US public. Sheesh
        SVX pearlie
        • 3 Years Ago
        @Tony
        No, it's a story on an overpriced POS EV conversion
          SVX pearlie
          • 3 Years Ago
          @SVX pearlie
          I know that Ford did very little actual engineering on this. I know that the FFE is an exceptionally poor value for the money. I know that supporting these kinds of overpriced, half-assed compliance cars will not do a damn thing to hasten the day that EVs become mainstream commercially viable.
          Tony
          • 3 Years Ago
          @SVX pearlie
          What do you know?
          Tony
          • 3 Years Ago
          @SVX pearlie
          I'm sure you know. Annnnd, by calling a car a "compliance car", wherever that term came from .... and by looking in your crystal ball, you know anything about EVs becoming mainstream and commercially viable. Keep screaming at the internet SVX
          SVX pearlie
          • 3 Years Ago
          @SVX pearlie
          If you don't even know what a "compliance car" is, then it's obvious you're too ignorant to post. Get a clue. In the mean time, you keep on pretending that everybody else is screaming like you are.
        Tony
        • 3 Years Ago
        @Tony
        In typical AutoBlog fashion, Ford Focus will have a gangbuster sales month somewhere down the line, and these blog writers will be eating crow. We've seen it happen with every single article written on an alt fuel vehicle.
          SVX pearlie
          • 3 Years Ago
          @Tony
          They already did. Either Dec 2011 or Jan 2012 sold more than 5 cars. FIVE!
        Spec
        • 3 Years Ago
        @Tony
        Ford deserves the criticism they get for this low-volume high-priced compliance car.
          SVX pearlie
          • 3 Years Ago
          @Spec
          better than a know-nothing fanboi.
          Tony
          • 3 Years Ago
          @Spec
          Re your comment comparing the electric focus to the Leaf and Volt: Sounds like you've actually liberalized your views on alt fuel cars. I'm sure you were railing against the Leaf and the Volt when they came out that they were terrible value compared to a ICE car.
          Tony
          • 3 Years Ago
          @Spec
          Gotta love auto industry armchair quarterbacks
          Spec
          • 3 Years Ago
          @Spec
          "auto industry armchair quarterbacks"? Any ordinary consumer can see that the lower priced Leaf is a better value. Any ordinary consumer can see that thesame-priced Volt that comes with a ICE back-up is a better value.
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