ALG reports both Ford and Hyundai have seen substantial jumps in their respective perceived quality, with the Blue Oval enjoying a 37 percent jump since 2008. Hyundai, meanwhile, has seen its figures increase by 25 percent over the same five years. For industry watchers, the news should offer no real shock. Both manufacturers have been on a new-product warpath, offering models laden with fresh design, efficient drivetrain options and plenty of technology while steadily increasing quality. The increase has been enough to push Ford to fourth on the list of brands with the highest perceived quality with a score of 70.5. That score puts Ford just behind Subaru with a score of 71.1.
Ford and Hyundai may have had strong showings, but Honda has snagged top honors among mainstream brands with an 81.3 perceived quality score, followed by Toyota with 80.1. Lexus walked away with the highest rank among luxury brands, followed by Mercedes-Benz and BMW. Cadillac, Lincoln and Jaguar, meanwhile, all fell below the luxury average of 71.2 points.

ALG's Perceived Quality Study surveys more than 3,000 U.S. consumers on a semi-annual basis. Check out the full press release for yourself by scrolling down or read the complete report here.
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Ford, Hyundai Show Long-Term Improvement in Perceived Quality

Honda, Lexus take top spot in ALG's annual measurement of perceived quality among consumers; Toyota's reputation continues to rebound


SANTA BARBARA, Calif. – Ford and Hyundai have had the highest level of improvement in perception of quality among all automakers during the last 5 years according to ALG, the industry benchmark for vehicle values. Since 2008, Ford's perception of quality has improved nearly 37 during that time period. The release of ALG's 2012 Perceived Quality Study (PQS) shows Ford ranking fourth, with Hyundai above the mainstream average.


Honda ranks highest among mainstream brands with a perceived quality score of 81.3, followed closely by Toyota, whose perception of quality continues to recover from its drop in 2010. Toyota showed the largest year-over-year perception improvement of any brand. Honda and Toyota continue to be the perception of quality standard bearers among mainstream brands, with Subaru ranking third.


Among luxury brands, Lexus is highest ranked for the second consecutive year, with a perceived quality score of 85.4. Three European brands – Mercedes-Benz, BMW and Porsche round out the top four.


"Changing the perception of quality is a long-term proposition," said Eric Lyman, ALG's Vice President of Residual Value Solutions. "Consumers recognize the product improvements made by Ford and Hyundai. Honda and Toyota are still widely recognized as being the quality leaders, but as more consumers increasingly consider brands like Subaru, Ford and Hyundai, that perception gap erodes."


Other brands showing significant year-over-year improvement include Fiat, Scion, Dodge and Kia.


"Kia and Dodge are great examples of perception improvement based on product and marketing," said Lyman. "Both brands have launched exciting new product and impactful messaging. While they both face significant history to overcome, consumers are beginning to recognize their improvement."


Now in its fifth year, ALG's Perceived Quality Study is a semi-annual consumer survey measuring the perceived quality of automotive brands. PQS reports the opinions of more than 3,000 U.S. consumers in order to gauge perceptions of mainstream and luxury brands. PQS is one of the metrics ALG examines in calculating our industry benchmark residual values, helping companies and consumers understand the future value of their vehicles.

The complete list with scores and details is available here.


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  • 33 Comments
      • 2 Years Ago
      [blocked]
      sensibility2
      • 2 Years Ago
      Percentage increase is relative. Relative to what? If you were a bottom feeder and showed some gains, of course the percentage increase will be great. It's like Ms Aguilera saying that Jessie showed the least improvement over other members of her team on the Voice. Really?
        Gorgenapper
        • 2 Years Ago
        @sensibility2
        "She tries a spell on me!" Jamis gasped. He put his clenched right fist beside his ear. "I invoke the silence on her!"
      johnzaci
      • 2 Years Ago
      This is true after having been showing the proper results in market. Either of them have launched their new models in the Market now it depends who wins the race!! But in this race thing must be in mind that environment must not be affected so they must keep LPG conversion option if, it is in UK then LPG Conversion Specialist London is the best option. Thanks for nice post:)
      joe shmoe
      • 2 Years Ago
      perceived = doesn't mean jack. Just listen to all the rattles in a lexus
      kmaki1210
      • 2 Years Ago
      Honda's quality has become horrible in my opinion. My 2006 Civic with ~85,000 miles has tons of squeaks and rattles, bad fit on interior trim pieces, paint coming off the shifter (manual), paint chips by the base of the rear glass (it is impossible for rocks to hit here so it must be from the body flexing), and infuriating throttle response.
        Invo
        • 2 Years Ago
        @kmaki1210
        Really? My family's Honda Accord from the same model year is doing wonderful @~75,000 miles. No squeaks, no rattles, flawless trim pieces. It's very comfy, but I have to admit the upholstery is a lint magnet. :p The only real damage is coming from the road and other drivers. I wasn't surprised that Honda tops the list, they're very solidly built cars.
        g2k
        • 2 Years Ago
        @kmaki1210
        sounds like a case of abuse
        MJC
        • 2 Years Ago
        @kmaki1210
        My 2007 is like it just rolled off the lot. And all I have ever done is regular maintenance.
        Donny Hoover
        • 2 Years Ago
        @kmaki1210
        They've always had lots of road noise and poor body integrity. Small price to pay for something that will run forever ever even under heavy abuse IMO. Have you seen the abuse that ricers put their late model Hondas through and they still hold up? Nothing short of amazing.
      Myself
      • 2 Years Ago
      Oh, the notion of perceived quality... :-) Now, imagine you buy a car from manufacturer called ABC. It has a reputation for building lemons and you expect your car to break 10 times in first year. It breaks only 4 times and you report a positive result as the cars exceeded your expectations. On the other hand, a guy buys a car from XYZ, known for bullet-proof built-quality and reliability. He thinks the car won't break at all in the first 12 months. But hell, it breaks twice. There goes perceived quality. The result? In terms of pure statistics, the ABC brand will emerge as a winner with better perceived quality than the brand XYZ despite the fact that, again pure statistics, the ABC car is twice as unreliable. Don't get me wrong, I give credit where it's due and I've got nothing against any of the mentioned brands. It's just that "perceived quality" surveys border on useless when it comes to reflecting real-life motoring.
      Wisdom Seeker
      • 2 Years Ago
      Consumer perception is very subjective at best.
      • 2 Years Ago
      [blocked]
        Kahz
        • 2 Years Ago
        Yes Captain I think you are right, and Honda knows it too... But the study is on PERCEIVED quality, not actual.
        Matrix
        • 2 Years Ago
        Agree the current civic has worse interior quality than the previous model.
      e46mike
      • 2 Years Ago
      How is Honda tops? I just bought my wife a new Focus. I dare anyone who hasn't drank the Honda Koolaid to compare a new Focus to a new Civic and not come away thinking that the Civic is substandard. I'm not anti-Honda, I just think that their glory days are behind them. My Mom's 1987 Accord LX was a way more appealing car than anything that they build now.
      Hazdaz
      • 2 Years Ago
      Perceived quality is one of the most important metrics in the car business since so much of the auto industry is based on image. As the domestics have greatly improved their real quality over the last few years, the word only starts getting out when people actually perceive that improved quality and start telling their friends and coworkers about it.
      Avinash Machado
      • 2 Years Ago
      Congrats Ford and Hyundai.
      Donny Hoover
      • 2 Years Ago
      Good job Honda. Now make something I want to buy. This company could be #1 in sales too if they hadn't cheapened their family cars and stopped making all of their fun cars.
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