A modern Rolls-Royce is big. Really big. The standard-wheelbase Phantom is closer to an full-size SUV in size than it is to an ordinary sedan. And the extended-wheelbase model is an astonishing 20 feet long. Hence, Rolls-Royce needs some big showrooms, and the one you see above is its biggest yet in all of North America.

The new Long Island showroom in the town of Jericho, New York has some 9,200 square feet of floor space. It can display up to eleven vehicles in the main showroom space, and also boasts the largest configuration studio of any Rolls dealership in the world, plus a café and outdoor terrace.
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ROLLS-ROYCE MOTOR CARS OPENS LARGEST SHOWROOM IN NORTH AMERICA
31.05.2012

Rolls-Royce Motor Cars today announced the opening of the largest Rolls-Royce showroom in North America, located in Jericho, Long Island (111 South Service Road, Jericho, NY 11753). The facility, which spans more than 9,200 square feet and includes room to display more than a dozen of the ultra-luxury automobiles, is owned and operated by Antoine Dominic of Bespoke Motor Group.

The new showroom will be the first to feature Rolls-Royce's largest customer configuration lounge in the world, which will allow prospective customers to browse thousands of leather, color and trim samples. The mold-breaking trend in dealerships will feature a café, ultra modern meeting spaces with floor to ceiling glass walls and an outdoor terrace.

"Mr. Dominic has done a fine job in establishing this new Rolls-Royce showroom on Long Island," said David Archibald, President, Rolls-Royce Motor Cars North America. "Given the size of the facility and services offered, as well as its prime location on Long Island and proximity to New York City, we are optimistic that Mr. Dominic will enjoy many years of success here."

The showroom was designed to convey not only the ultra-premium nature of the Rolls-Royce brand, but to also serve as a welcoming place and hub for local business owners.

"With an unlimited number of color, trim and other Bespoke options available, the purchase of a Rolls-Royce is a very personal and individual process," said Rolls-Royce Motor Cars Long Island Dealer Principal, Antoine Dominic. "We wanted to create an environment where prospective buyers from Long Island and all over the tri-state area feel comfortable and are provided with first-class service from beginning to end."

Rolls-Royce Motor Cars Long Island opens a few months prior to the arrival of the latest model, Phantom Series II, which goes on sale this September. Phantom Series II marks the first significant improvements to Phantom since 2003 and features several technological upgrades intended to improve the timeless appeal, performance and efficiency of the car. While the distinctive Rolls-Royce grill and iconic Spirit of Ecstasy remain intact, the striking new front-end features re-styled bumpers and rectangular LED headlights – the first full LED headlights to be offered as standard on a production car. A new eight-speed automatic gearbox and rear differential not only enhance the driving experience, but decrease fuel consumption and emissions by 10%. Phantom Series II features upgraded driver assistance technologies, an updated satellite navigation system and new user interfaces which augment to the effortlessness of the driver experience.

Rolls-Royce Motor Cars Long Island joins the select group of thirty-seven Rolls-Royce showrooms in North America and is the second new showroom to open in the U.S. this year following Rolls-Royce of Tampa Bay in January. In 2011, the automaker added Rolls-Royce Motor Cars Austin, Rolls-Royce Motor Cars Montreal and Rolls-Royce Motor Cars Gold Coast in Chicago.

Rolls-Royce sales rose 31% worldwide in 2011 to 3,538 vehicles, an all-time record for the 108-year-old automaker.


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    • 1 Second Ago
  • 45 Comments
      RustyShackelford
      • 2 Years Ago
      Looks a bit...I don't know...discount warehouse for a RR dealer.
        JasonERF
        • 2 Years Ago
        @RustyShackelford
        Agreed. It looks a bit "outlet mall USA" for Rolls.
        masonperegrine
        • 2 Years Ago
        @RustyShackelford
        Maybe, but discount warehouses usually don't have brand new Rolls-Royce's in the windows.
      Keldon
      • 2 Years Ago
      Would love to go visit this place. But can u imagine how intimidating it would be just walking into the place? They probably have a dog at the door trained to smell money. "Excuse me sir, but the Ford dealer is another mile down the road."
      AudiA4
      • 2 Years Ago
      That's certifiably horrible from the exterior. This is a joke, right?
        Keldon
        • 2 Years Ago
        @AudiA4
        Yeah really, what is up with the huge wall in the front with the car perched so far up no one can actually see it when they drive up? Not the design i would've voted for.
        neonrt
        • 2 Years Ago
        @AudiA4
        Yeah, it looks like they got a sweet deal on an old Pontiac dealer and gave it a fresh coat of paint. I went and looked at it on Google Maps. It is next to a Bentley dealer but in a completely underwhelming area. Absolutely nothing special about it.
        ChrisH
        • 2 Years Ago
        @AudiA4
        Rooms To Go wants their store back
      sniperhunter2001
      • 2 Years Ago
      Whoever said they must've got a great deal for it was spot on. They did. The prior dealership here used to sell mostly Bentleys and Lamborghinis. Then Lamborghini took away their license as a Lambo dealer back in 2009, and their shop was on the verge of closure ever since. They had a few pre-owned exotics here and there, but nothing much. Eventually it just became Bentley of Long Island, until it was sold/or dealership was changed
        mikegamma
        • 2 Years Ago
        @sniperhunter2001
        You're 100% right. That dealership was very close by to my house and I always thought about going there but I never did. To be honest the dealership could have been placed in a better location like the Jeep,Dodge, Chrysler dealership. The second rate location in addition to only selling high value cars could really only end poorly. Only time will tell though if Rolls end up with the same problem. Also does anyone know what that champions racing thing was that was connected to the same building? It was always cool to see the old muscle cars and the GT-40 that was inside.
      Scr
      • 2 Years Ago
      Looks like a cheap strip mall with all that storefront glazing, and that floor, while pricey, makes it look like a shopping mall. For such a bespoke brand, it is a terrible building and really cheapens the cars.
      sundell131313
      • 2 Years Ago
      i heard the former owner (or one of the former owners - gary brustein) was arrested for drug trafficking. dunno if anyone remembers but he was the guy who would hop on stage at barret jackson wearing the lamborghini jackets/polo shirts etc etc etc. hopefully the new owner (he's a former ceo of a laser company) will do better
      Awhattup
      • 2 Years Ago
      There is a RR dealership right outside of my house (literally, and also houses Bentleys) but it's also the most ghetto dealership I've ever seen. Look it up for the Santa Monica dealership
      Charles Adrian Happy
      • 2 Years Ago
      I live not to far from that dealership and it 's really elegant
        Michael
        • 2 Years Ago
        @Charles Adrian Happy
        But it's in Long Island and not the Hamptons.
      robtgd52
      • 2 Years Ago
      i've seen better Cherolet showrooms..
      • 2 Years Ago
      [blocked]
      Hajime1990 #follow
      • 2 Years Ago
      Thought theres a city in China called "Long Island".
      Jonathan Wayne
      • 2 Years Ago
      Long Island, because in addition to Long Island money and NYC money, there is Alpine NJ and Greenwich CT money and all the other big money areas around. I guarantee the money in the NYC area far outstrips that of Hollywood or anywhere else in this country for that matter. Name a single person in Hollywood that can make $3 billion in one year, just by themselves?
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