Rolls-Royce

Automotive assembly plants have a reputation of being crusty, grungy places – often in stark contrast to the new cars they're assembling. But the truth is that modern auto plants are surprisingly clinical in their cleanliness. These days, you can almost hear company officials boasting that their assembly lines are almost clean enough to eat off of – so that's just what Rolls-Royce has gone and done.

The elite British automaker invited one hundred of its best customers up to its facility in Goodwood for a special dinner that had them dining right on the assembly line – or on tables set up there upon, anyway (the chandeliers were a nice touch, eh?). The guests arrived by chauffeured Phantom or by helicopter before being shown around the plant via red carpet, where craftsmen showed them their handiwork and even let them try their hand at some of it, finishing off with an up-close-and-personal encounter with the new Series II model. Sounds like our kind of fine dining.
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ROLLS-ROYCE CUSTOMERS DINE ON THE LINE

Rolls-Royce Motor Cars welcomed more than 100 discerning customers to 'dine on the line' yesterday evening. The unique event, the first held in the history of the company, transformed the assembly hall into an exquisite dining room, with guests entertained in the very place where every Rolls-Royce motor car in the world is hand-built to individual customer commission.

Arriving in chauffeured Rolls-Royce Phantoms or by helicopter, the guests were welcomed to the Home of Rolls-Royce by members of the management team and hosted on a red carpet stroll through the production area. Craftsmen and women were on hand to demonstrate their skills, including coachline painter Mark Court; guests were encouraged to try their hand at creating the perfect coachline with a Phantom Extended Wheelbase as their canvas.

The occasion provided the opportunity to introduce customers to the new Phantom Series II family, which were displayed in the dining area alongside beautiful heritage cars from the 1930's. The evening's entertainment was provided by Escala, the celebrated all-female electronic string quartet.