Automotive assembly plants have a reputation of being crusty, grungy places – often in stark contrast to the new cars they're assembling. But the truth is that modern auto plants are surprisingly clinical in their cleanliness. These days, you can almost hear company officials boasting that their assembly lines are almost clean enough to eat off of – so that's just what Rolls-Royce has gone and done.

The elite British automaker invited one hundred of its best customers up to its facility in Goodwood for a special dinner that had them dining right on the assembly line – or on tables set up there upon, anyway (the chandeliers were a nice touch, eh?). The guests arrived by chauffeured Phantom or by helicopter before being shown around the plant via red carpet, where craftsmen showed them their handiwork and even let them try their hand at some of it, finishing off with an up-close-and-personal encounter with the new Series II model. Sounds like our kind of fine dining.
Show full PR text
ROLLS-ROYCE CUSTOMERS DINE ON THE LINE

Rolls-Royce Motor Cars welcomed more than 100 discerning customers to 'dine on the line' yesterday evening. The unique event, the first held in the history of the company, transformed the assembly hall into an exquisite dining room, with guests entertained in the very place where every Rolls-Royce motor car in the world is hand-built to individual customer commission.

Arriving in chauffeured Rolls-Royce Phantoms or by helicopter, the guests were welcomed to the Home of Rolls-Royce by members of the management team and hosted on a red carpet stroll through the production area. Craftsmen and women were on hand to demonstrate their skills, including coachline painter Mark Court; guests were encouraged to try their hand at creating the perfect coachline with a Phantom Extended Wheelbase as their canvas.

The occasion provided the opportunity to introduce customers to the new Phantom Series II family, which were displayed in the dining area alongside beautiful heritage cars from the 1930's. The evening's entertainment was provided by Escala, the celebrated all-female electronic string quartet.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 27 Comments
      Keldon
      • 2 Years Ago
      Yeah its easy for jealousy to rear its head on this one, but i doubt many of us would turn down this opportunity.
      Esher127
      • 2 Years Ago
      If I were there, I would have asked if they had any Grey Poupon.
      larry
      • 2 Years Ago
      Is this the 1% Obama keeps referring too ? ? ?
      bluekurgan
      • 2 Years Ago
      «OH MY, I CAN'T BELIEVE IT'S NOT BUTTER!!»
      Carbon Fibre
      • 2 Years Ago
      In other words, successful people with money.
      VDuB
      • 2 Years Ago
      Bunch of yuppy pricks.
        Tina Dang
        • 2 Years Ago
        @VDuB
        Because they earned enough money to reward themselves like this? Ok....
          Tina Dang
          • 2 Years Ago
          @Tina Dang
          @ Zoom I don't really care, I'm well off.... I don't worry about how much my tax rates are. If they stole the money, who cares, it belongs to them now. Money is power.
          gtv4rudy
          • 2 Years Ago
          @Tina Dang
          Some earned and some ... (ahem) , oh well, if you're part of the 1% knock yourself out.
        Zoom
        • 2 Years Ago
        @VDuB
        They're not yuppies... Yuppies don't have that much money.
          Tina Dang
          • 2 Years Ago
          @Zoom
          Plus Yuppies drive Audi's and Bimmers
        Lastchance
        • 2 Years Ago
        @VDuB
        I support your sentiment but they are Not yuppies. They are aristocrats, and people that made money off the backs of the working class people. It is saddening to see the excesses of a small group of privileged people, while billions of people barely make a living to support their families. The money alone from this event could be have been more wisely used to feed or housed the impoverished. So much money wasted for the few.
          tump
          • 2 Years Ago
          @Lastchance
          You could say the same about any dinner or minor excess that you do. Have a decent late model car? You could have given that money to the starving children in Biafra. How do you know they don't?
          gtv4rudy
          • 2 Years Ago
          @Lastchance
          how do you compare a $10k car to a $400k car which is the whole point here.
      John
      • 2 Years Ago
      Crewe's craftsmen? What, did they have people from Bentley over? :P
      visconti24
      • 2 Years Ago
      This is Goodwood and not Crewe. The Crewe assembly factory stayed with Volkswagen while the engine manufacturing buildings were leased to the makers of the "Harry Potter" movies so permanent sets for the series could be set up there. Not surprised that there is room at Goodwood for dinners in the assembly line as today's Rolls-Royce arrive in kits from Germany and the only things left to finish is the paint job and the interiors.
      xcarzaddictx
      • 2 Years Ago
      whats that blue car in the top right corner?
      fc
      • 2 Years Ago
      BMW owns rolls Royce? No surprise from a cheesy company they would think of a stupid ass idea Ike this.. BMW down the tubes!!
      zepeda1
      • 2 Years Ago
      "Crewe's craftsmen showed them their handiwork and even let them try their hand at some of it," If you break it, you buy it!
      car4068043
      • 2 Years Ago
      Humph-somebody needs to come up with a "Blue Collar/Blue Plate Special". How about White Castles served on an old Yugo line?
    • Load More Comments