So there we were last night, quietly minding our own middle-class American business in a middle-class American restaurant chain when the first 2013 Scion FR-S commercial stormed in on one of the establishment's many televisions. And we do mean stormed in – the audio was noticeably louder than the other ads that bookended it. That was just fine by us, as the drifting red bolide made for some entertaining visuals on an otherwise humdrum evening.

The ad – which you can watch by scrolling down – is surprisingly direct and gimmick-free for Scion, a brand perhaps best known for its hipper-than-thou advertising and viral marketing efforts. We think it's simple and effective, fairly radiating the rear-wheel-drive FR-S' core mission of "Bringing Sport Back to the Car."

Apparently the message resonated with the restaurant's barkeep as well – he was the one who spiked the volume on the TV when the ad came on. Twice.


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  • 64 Comments
      Pinhead
      • 2 Years Ago
      I feel like I should be too old to think that's cool, but damn, it's pretty coo..
      foci
      • 2 Years Ago
      This is a great spot. The car looks great. This will be a great starting point to make a really fun car.
      Paulevalence
      • 2 Years Ago
      girl with the dragon tattoo trailer.
      Aaron C
      • 2 Years Ago
      That looks like hwy 35, one of the most amazing raods to drive on, and great place to shoot a commercial. If anyone is on here from the bay area you'll know what I'm talking about!
      Stumpy
      • 2 Years Ago
      Not a huge fan of the choppy cut commercial. However, I am a big fan of the car. Can't go wrong with good looks and RWD fun. I think this will be my replacement for my Mazdaspeed Miata in a few years. ...
      barkeep
      • 2 Years Ago
      This car looks amazing. Definitely on my list to test drive this year.
      jonnybimmer
      • 2 Years Ago
      All that was missing was the white/black paint scheme. Good job Scion.
        • 2 Years Ago
        @jonnybimmer
        [blocked]
      kuntknife
      • 2 Years Ago
      Needs more shots of gear shifts followed by ridonculous acceleration.
      Jeremy Pennini
      • 2 Years Ago
      So much better than the UAE video from last week.
      Kwijiboz
      • 2 Years Ago
      This ad would be banned here in Australia, no question. Anything suggesting speed, or indeed fun, means a code breach : ( This over reaction, however, came about in response to a Holden ad from 2001 showing a dad screaming around a slalom course he'd set up on his driveway using kids toys. Clever, and funny, but the wowsers had a field day!
      EcoBooster
      • 2 Years Ago
      You know how many "bros" are going to buy this car, think it's faster than the average 4.6L / 5.0 GT / Camaro SS / Toyota Camry, get the automatic trans (because it looks like a manual trans, so they can get away with that), and try to race EVERY CAR THEY LINE UP WITH!?!??! I still think Toyota should have brought the GT86 to the 'States as a GT86, NOT A SCION.
        jonnybimmer
        • 2 Years Ago
        @EcoBooster
        "You know how many "bros" are going to buy this car, think it's faster than the average 4.6L / 5.0 GT / Camaro SS / Toyota Camry" The same type of people who are under the impression that the Toyota GT86 is a better car?
        J
        • 2 Years Ago
        @EcoBooster
        hmm.. how many... 4? 5, tops?
        404 not found
        • 2 Years Ago
        @EcoBooster
        Not many, actually.
      oly va ha
      • 2 Years Ago
      i like the road was soaked with water...probably couldnt get that sideways if it was dry. 200hp just isnt enough, they should have brought on atleast 250hp
        bazinga
        • 2 Years Ago
        @oly va ha
        There are more ways to break traction than powering over, derp. If you can't swing the rear around with 200hp in a 2700lb. car what makes you think you can manage 250hp?
        barkeep
        • 2 Years Ago
        @oly va ha
        Their goal was to get the handling done first. Power is considered a bonus after that, and that bonus comes at the cost of the owner. It may seem unfair, but that's what this car is aiming for, with the enthusiasts and aftermarket crowd.
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