Scion gets sideways with first FR-S commercial
The ad – which you can watch by scrolling down – is surprisingly direct and gimmick-free for Scion, a brand perhaps best known for its hipper-than-thou advertising and viral marketing efforts. We think it's simple and effective, fairly radiating the rear-wheel-drive FR-S' core mission of "Bringing Sport Back to the Car."
Apparently the message resonated with the restaurant's barkeep as well – he was the one who spiked the volume on the TV when the ad came on. Twice.
Scion FR-S Information
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