• Jun 7, 2012
We shouldn't have to wait much longer to officially declare that the Ken Block Gymkhana franchise has gone from viral to pandemic. With more than 134 million views for the four videos in the series, it feeds off itself now and has ejected its spores into fashion, toys and an entity called "Extreme Entertainment."

Block's DC Shoes crew has put together an infographic of the phenomenon, laying out everything from comparative viewership – his 135 million versus the NBA's 21.3 million during the entire 2011 season, for instance, to the meaning of his livery to how many tires it takes to capture five digitized minutes of Gymkhana action. If you've been bit by Gymkhana and you're looking for more hair of the dog, you'll find it all in the infographic.


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