ford mustang high gear media
  • ford mustang high gear media
  • Image Credit: Ford
  • ford mustang high gear concept
  • Image Credit: Ford
  • ford mustang high gear concept
  • Image Credit: Ford
Ford designer Jennifer Seely's "High Gear" Mustang concept will debut at the 2012 SEMA show this fall after collecting the most online votes out of three female-created Mustang concepts.

The SEMA Mustang Build Powered by Women, a partnership between Ford Motor Co. and the Specialty Equipment Market Association, will begin transforming a 2013 Ford Mustang GT into the High Gear concept with an all-female team.

The car features rosegold trim, satin black body, quilted suede seats and will arrive with additional modifications to the engine, suspension, drive train and sound system. Seely also added "angel eyes" to her concept, which are the horizontial lights across the headlamps to give it a distinctive daytime appearance.

The build begins in July by a group of aftermarket specialists. After the car is shown at the SEMA show, it will be auctioned off on eBay to raise money for the SEMA Memorial Scholarship Fund.

Scroll down to check out Seely explaining her design in a video put together by Ford.
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'High Gear' Chosen as Concept for First-Ever SEMA Mustang Build Powered by Women
DEARBORN, Mich., June 6, 2012 – Thousands of fans voted for a satin-black, luxury Ford Mustang concept in the first-ever SEMA Mustang Build Powered by Women. The project – a collaboration between Ford Motor Company and the Specialty Equipment Market Association (SEMA) – invited the public to view three concepts online and vote for the one they would like to see built by a group of women volunteers.

Known as "High Gear," the winning concept was designed by Jennifer Seely of Ford.

Inspired by international products in categories such as jewelry, couture clothing and architecture, High Gear is meant to stimulate the senses by fusing luxury and power. Highlights include rose-gold chrome accents throughout the exterior and interior; satin-black body; plush, quilted suede seats and a leather-wrapped interior. Modifications will also be made to the engine, undercarriage, drivetrain and sound system.

"We appreciate our readers and fans helping us determine which concept will be used for this very exciting project," said Doug Evans, executive vice president of Source Interlink Media (SIM). SIM, a partner in the project, hosted the voting on several of its websites and will also host the physical build at its El Segundo, Calif., headquarters.

"The concept selected by everyone who voted is amazing," Evans added. "It will be very exciting to see the vehicle transformed in just eight short weeks by this dedicated group of women. The drive and talent this collaboration of women from the SEMA Business Network (SBN), Ford and Source Interlink Media brings to this project is nothing short of phenomenal."

As title sponsor of the project, Ford donated a 2013 Ford Mustang GT. Women members of SBN will perform the hands-on modifications from July to August. The finished car will debut at the 2012 SEMA show in Las Vegas, then be auctioned on eBay to raise money for the SEMA Memorial Scholarship Fund. The fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

The SBN Vehicle Build Task Force is comprised of Task Force Chair Rose Kawasaki (Exports International), Project Vehicle Coordinator Sherry Kollien (Ford), Assembly Coordinator Kellie Colf (eTool Developers), PR/Media Coordinator Camee Edelbrock (Schiefer Media Inc.) and Product Coordinator Susan Carpenter (JR Products). Advisors include Mike Spagnola (Street Scene), Joel Ayres (Bedslide) and Marla Moore (Hypertech).

To learn more about the SEMA Mustang Build Powered by Women, visit

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    • 1 Second Ago
      • 3 Years Ago
      Nice design choice, I kind of wish they actually changed the dashboard in some way with the placement of hvac and nav, my only gripe about the mustang is the dash I wish they updated it for '13 too. Nevertheless, pretty cool to have an all girl team doing it too, have at it ladies.
      • 3 Years Ago
      Either way I'm glad they're trying to get women into the game...I'm always impressed when I'm at the drag strip and see a 10 second pass..and then see a girl getting out of the car. Thumbs up
      • 3 Years Ago
      This makes the interior almost luxurious! The customizations are tasteful and restrained. Counting down to the puberty boys' comments about women and kitchens......
        • 3 Years Ago
        Women should be building kitchens, not cars! Did I do it right?
      • 3 Years Ago
      Every guy knows that women are great at decorating things, and they get us to do the legwork. Want to impress me? Have an all woman Engineering team actually design a car, or at least fabricate and install parts for a custom take on an existing vehicle.
      • 3 Years Ago
      wow you folks are harsh...its actually been awhile since I heard the negative Ford acronyms. Anyhow, I just dont understand why you all are so critical of what is clearly a simple video that basicaly says congrats to the choosen, here are some of the key players and the key details of a car that IS going to be produced for SEMA. Also, a bit of a known fact...most cars are designed towards women because they account for the majority of car purchases/owners. This one was just given a bit more of a womans touch.
      • 3 Years Ago
      I'll have one!
      • 3 Years Ago
      It's 2012 -- and some people still get so worked up over the gender of a car designer they write a whole article about it. Sheesh.
      • 3 Years Ago
      Thanks for choosing a Ford Mustang GT to work on. We are a Mustang family. I helped my son buy his first new 2012 GT Mustang in March. I still wanted another new 2012 GT Mustang so I talked my wife into trading in her 2008 Mustang in April. My daughter is wanting to buy a new 2013 next year. She will like the color of the stripes because that is the color she likes the best. I have a 1990 LX Mustang 5.0 and 1995 GT Mustang 5.0. My daughter has a 2003 Mach 1 Mustang. My son also has a 2003 GT Mustang. Keep up the good work for Ford and Mustang.
        • 3 Years Ago
        Scott, i love my mustangs also!! 1970 Boss 302 & 2012 Boss 302
          • 3 Years Ago
          Lucky(?) SOB. Just wish I had the money for that. Keep 'em perfect.
      • 3 Years Ago
      My first car was a navy '66 Mustang with pinstripes and wire wheels ~ awesome car! But this is the first Mustang since that has peaked my interest. Really good looking and would definitely consider buying one.
        • 3 Years Ago
        I liked my first one 5.0 in the 60s that baby used to run. I miss that baby
      • 3 Years Ago
      The hood and front end in general over powers the overall design of this car. The gals would be better off to leave the engineering design to the Detroit crew.
      • 3 Years Ago
      Give ford credit for keeping to try creating for the public.
      • 3 Years Ago
      I actually like this... especially the interior
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