Ferrari has teamed up with Cobra Puma Golf to add its iconic prancing horse to a line of golfing equipment including bags, shoes and a Ferrari-red driver.

The Golf Luxury Bag and Luxury Duffel are both made of the same sumptuous Poltrana Frau leather found in Ferrari's GTs and Ferrari's leather golf shoe is handmade in Italy. There are also golf shirts and pants adorned with small, discrete prancing ponies and a black leather jacket with contrasting red zipper.

The crown jewel of the collection is the Ferrari driver. "The Ferrari Golf Collection Driver is a work of art," said Tom Preece, Vice President of Research and Development at Cobra Puma Golf. "We worked with Ferrari engineers to create a truly impressive driver that reduces drag and delivers fast club head speed. This results in maximized distance in a beautiful driver. To add to the allure, the driver features a hand-stitched leather grip, a headcover made from genuine Ferrari leather, a premium Fujikura Motore Speeder Shaft and it is packaged up in a luxurious Ferrari Golf Collection Driver display box."

While none of these are guaranteed to improve your game on the links, they most surely will improve golf-course fashion. Pricing is not yet available, but all items are expected to go on sale in July. For more information, check out the video and press release below, or at the official Ferrari Golf Collection website.


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COBRA PUMA GOLF is bringing consumers a premium new golf line. The Ferrari Golf Collection engineered by COBRA PUMA GOLF is a full offering that features luxury equipment, apparel, footwear and accessories. This long-term partnership between COBRA PUMA GOLF and Ferrari SpA is bringing a new type of product to the industry that is both beautiful and technically advanced, truly merging both art and science.

The Ferrari Golf Collection was developed through a collaboration with COBRA PUMA GOLF and Ferrari SpA. It brings the most innovative technologies from COBRA PUMA GOLF engineers and Ferrari aerodynamic engineers together with premium materials, packaging and unquestionable style.

"We saw an opportunity in the current marketplace to bring the Ferrari Golf Collection to life," commented Bob Philion, President of COBRA PUMA GOLF. "It's a high end collection the golf industry has never seen before; bringing together the best of COBRA PUMA GOLF enriched with the expertise of Ferrari in a superior product offering of equipment, apparel, accessories and footwear. We are thrilled to be working with Ferrari SpA on this long-term collection to bring a new, premium golf product line up to consumers."

The culmination of the Ferrari Golf Collection lies in the COBRA Ferrari Driver, a true work of art designed and developed by COBRA PUMA GOLF equipment engineers with Ferrari SpA aerodynamics engineers. The result is a super premium, aerodynamic, multi-material design that delivers fast club head speed and exceptional distance. After studying the COBRA® ZL EncoreTM Driver Ferrari aerodynamics engineers suggested shape changes that would reduce drag coefficient, making the club swing easily through the air and resulting in more club head speed. These changes included new radii along the face perimeter, smoothing of the bottom sole surfaces and raising the trailing edge of the driver higher off the ground (to delay separation). These new designs along with multi-material construction reduce drag, increase club head speed and maximize distance.

"The Ferrari Golf Collection Driver is a work of art," said Tom Preece, Vice President of Research and Development at COBRA PUMA GOLF. "We worked with Ferrari engineers to create a truly impressive driver that reduces drag and delivers fast club head speed. This results in maximized distance in a beautiful driver. To add to the allure, the driver features a hand-stitched leather grip, a headcover made from genuine Ferrari leather, a premium Fujikura® Motore Speeder Shaft and it is packaged up in a luxurious Ferrari Golf Collection Driver display box."

The attention to detail, performance and style did not end with the driver. The Ferrari Golf Collection apparel, footwear and accessories fuse form, function and fashion in a collection of impeccable design. The accessory range features premium visors, belts, gloves, umbrellas and bags. A selection of the accessories, such as the Ferrari Golf Luxury Bag and Ferrari Golf Luxury Duffel, are crafted in Poltrana Frau Leather, the same leather used in Ferrari GT Cars.
This season, the Ferrari Golf Collection apparel features polos, knits, jackets and pants. The Ferrari Golf Tech Polo uses state of the art fabrics and technology such as COOLMAX® All Season, UPF 50+ and moisture wicking for a shirt that keeps you comfortable and stylish in any weather. The Ferrari On Course Jacket has a striking style with contrast red stitching on black fabric, this design was based off of the interior of a Ferrari car. The jacket is also breathable, wind resistant and water resistant for extreme comfort throughout course of play.

The Ferrari Golf Leather Shoe is handcrafted in Italy with genuine full grain leather upper and sole. Available in white or black, the shoe is the epitome of fashion and technology. Utilizing PUMA®'s S2Quill technology, the shoe provides superior traction, stability and support while on course. The delicate stitching in the shoe is designed after the interior of a Ferrari car and the sleek silhouette is an understated, luxury look that will have heads turning all over the golf course.

The Ferrari Golf Collection will bring a new level of luxury, performance and style to consumers' golf games around the world. The collection can be found in select golf retailers, select Ferrari Stores and select high end retailers starting in July, 2012. For a list of authorized retailers or for more information please visit www.ferrarigolfcollection.com


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    • 1 Second Ago
  • 17 Comments
      rtkewley
      • 2 Years Ago
      Can you say 'brand dilution'? Ridiculous.
      vripper
      • 2 Years Ago
      Talk about selling out.
      • 2 Years Ago
      [blocked]
      MynameisDwayne
      • 2 Years Ago
      Why do companies think that once they've established a worthwhile brand name doing one thing very well, they can then start slapping that brand name on everything to the same degree of success. It's just so cheesy when they do this and really cheapens their own brand!!!!!!!! I would NOT buy any Ferrari golf products regardless of the quality!!!
      BranMM
      • 2 Years Ago
      An article like this almost begs and pleads with you to think of the most absurd item to put a Ferrari badge on. Ferrari Home Pregnancy Test Kit anyone?
      MynameisDwayne
      • 2 Years Ago
      Just look at those smug J As getting paid to talk shyt about golf products... talking form and function... they probably don't even play! WTF how Cheezy!!!!!!!!!!!!!!!!!!
      michigan
      • 2 Years Ago
      This is auto blog, not golf blog
      Patrick
      • 2 Years Ago
      My Ferrari has been sick all over me golf items!
      samagon0
      • 2 Years Ago
      if the shafts are CF, and ferarri had anything to do with the construction, I'd say it's probably not a bad deal, ferarri's been doing CF far longer than any golf manufacturer, indeed longer than most anyone, I'd say they probably would have a good handle on how to put a club together. too bad it's probably just a badge on a calloway quality club.
        vripper
        • 2 Years Ago
        @samagon0
        Why would a car company know how to make a golf club just because it's CF? That's like saying Callaway could build a car because it's been dealing with CF for years. If I was a serious golfer (which I am), I would laugh at the guys on the course that have these items.
        Michael
        • 2 Years Ago
        @samagon0
        Can you read? COBRA not Calloway.
      • 2 Years Ago
      [blocked]
      Michael
      • 2 Years Ago
      Stupid, stupid Cobra. You would think they had learned something about golfers after all these years and all their failures.
      • 2 Years Ago
      [blocked]
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