Motor City Pride was this weekend in Detroit, and hometown company General Motors put out a proud advertisement to fit the day. The subject was that potentially difficult moment in a young car's life, when it needs to tell its parents the truth. In the ad, a Chevrolet Volt comes out of the closet to say, "Mom, Dad, I'm electric."

It's a clever ad, and it's good to see automakers not afraid to continue advertising to the GLBT community even though they have been criticized for doing just that in the recent past.

GM has a long history of supporting GLBT causes, including Gay Day at the Movies with the Camaro (which did cause some cold feet) and contributing to the It Gets Better campaign. When it's not being entirely progressive, though, GM is happy to support more, um, old-fashioned advertising methods (i.e., bikini babes).


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  • 122 Comments
      akos83
      • 1 Day Ago
      "That's inposible, Voltie! I've saw you being refueld...WITH GAS!" :D
      floorman56
      • 1 Day Ago
      His scumbag brother Corvette says... Ha Ha .. told ya!
      PR
      • 1 Day Ago
      This is way better than folding to boycott threats from homophobic hate groups like the American Family Association. (That's right Ford, everyone is looking at you.)
        The_Zachalope
        • 1 Day Ago
        @PR
        Ford didn't fold to the AFA. Ford, just like GM and Chrysler, had to cut spending to various groups and organizations in 2008, and that's when the AFA stopped their boycott. As of today, all three Detroit automakers support LGBT worker and groups. This was especially evident since all three had representation at Motor City Pride Saturday and yesterday.
          PR
          • 1 Day Ago
          @The_Zachalope
          Marco, Here is what Ford spokesman Mike Moran said about the agreement you claim doesn't exist (before the sh!t hit the fan, and Ford backtracked: When asked if the advertising was being discontinued because of the threatened AFA boycott, Moran said, ''Ceasing advertising is an outgrowth of those meetings.'' Here are the specifics of the agreement between the AFA and Ford, that you say didn't happen: AFA Chairman Donald Wildmon said the original agreement between the family group and Ford contained four items: Ford would not renew current promotions or create future incentives that give cash donations to homosexual organizations based on the purchase of a vehicle. Ford would not make corporate donations to homosexual organizations that, as part of their activities, engage in political or social campaigns to promote civil unions or same-sex marriage. Ford would stop giving cash and vehicle donations or endorsements to homosexual social activities such as ‘gay’-pride parades. Ford would cease all advertising on homosexual websites and through homosexual media outlets (magazines, television, radio) in the U.S. with the exception of $100,000 to be used by Volvo. The Volvo ads would be the same ads used in the general media and not aimed at the homosexual community specifically. So you've got the Ford spokesman and the AFA president both saying that there was an agreement, complete with details on that agreement. It is all very clear.
          marcopolo
          • 1 Day Ago
          @The_Zachalope
          PR, You are confusing two separate issues. (although understandably). The 'agreement' your refer to is between 6 independent Ford dealers and AFA, but brokered by Ford lawyers and spokespersons. The comment ''Ceasing advertising is an outgrowth of those meetings.''refers to that situation, but rapidly became misquoted and distorted in the ensuing media coverage. The distortion was helped along by the AFA's propaganda machine. Moran comments on behalf of Ford were quite clear. In interviews with the New York Times, Washington Post, Baltimore Sun AP, Reuters and CNN, Ford repeated that all specific advertising with small, specialist media was being curtailed for " business reasons and not as a social statement one way or the other." (Ford also suspended advertising in Country Life, and a host of other publications). Moran also said, "We have no confidential agreement" with the American Family Association. Ford always made it clear at meetings with the association that the company would continue to recognise the rights of its gay employees. Ford is proud of its nondiscrimination policies " . However, Ford's vice president of corporate affairs, Zaid Ojakli, said the boycott was touched off by ads run in Europe that some people found offensive. Ojakli said most of those ads were no longer running, but that the company could avoid such problems in the future by concentrating on product design and features in its ads. "We don't intend - directly or indirectly - to take sides on controversial or emotionally charged social or moral issues," Ojakli said in the memo. There is no question that in hindsight, Ford could have handled the various issues more adroitly. However, that's the trouble with such emotionally charged controversy it develops a life it's own and becomes impossible later to sort out. In the end, everyone will believe what ever version suits their prejudice or preference. Ford's spokesmen, especially Jim Cain probably did tell the AFA and the 6 dealers that the advertising, would cease. An easy win, since he knew that Ford had already decided for economic reasons to cut the advertising ! That's the problem with trying to keep everyone happy!
          marcopolo
          • 1 Day Ago
          @The_Zachalope
          PR, The Zachalopeis quite right ! Your interpretation is a little partisan. I have done some research into the AFA. I agree, these are about as appalling bunch of hypocritical God-bothering, pests it would be any nations misfortune to harbour in the body politic ! Homophobia, is just one of a gamut of hate filled activities this outfit supports ! These self appointed vigilantes conducted blackmail campaigns against 7-Eleven, Abercrombie & Fitch, American Airlines, American Girl, Blockbuster Video, Burger King, Calvin Klein, Carl's Jr., Clorox, Comcast, Crest, Ford, Hallmark Cards, Kmart, Kraft Foods, S. C. Johnson & Son, Movie Gallery, Microsoft, MTV, Mary Kay, NutriSystem, Old Navy, IKEA, Sears, Pampers, Procter & Gamble, Target, Tide, Walt Disney Company, and PepsiCo, etc... well, basically anyone they didn't like or thought they could intimidate by fair means or foul (mostly foul, for preference !). Ford's version of the events is that due to economic conditions, (including the GFC) , Ford decided to curtail most 'speciality' advertising as a cost cutting measure. This included a number of publications with restricted readership and narrow demographics, coincidentally these included the publications AFA was targeting. AFA, then trumpeted that this was due to the effectiveness of an 'agreement' with Ford ! (AFA are just that sort of opportunists) . Ford realising that despite statements of denial, AFA 's campaign was gaining creditability, and in order to disprove the allegations, reinstated the advertising. AFA, squealed loudly that Ford had broken the 'agreement' so carefully drafted. But, like Joe McCarthy, who enployed similar tactics AFA have never produced any evidence of any 'agreement'. Ford denies such an agreement ever existed. Ford has never "admitted" any other version. So,, you can accept Ford's version, which has much evidence to support it, or the AFA version, it's up to you.
          PR
          • 1 Day Ago
          @The_Zachalope
          marco your logic fail is enormous. You openly admit that in one case, Ford spokesmen along with some dealership owners absolutely DID fold to the AFA. Then you say that in another case, Ford didn't fold, it was all coincidence. Therefore you conclude that Ford never folded to the AFA, as if the first case where you completely admit they folded never happened!!! The logical absurdity of your claim is hilarious!
          PR
          • 1 Day Ago
          @The_Zachalope
          Zach Ford absolutely did fold to AFA. Ford suddenly chose to end just their advertising to the exact markets that AFA demanded, and then claimed that it was magically due to budget reasons, while not cutting any ad spending anywhere else. This BS excuse was quickly exposed as being bogus PR spin (which Ford finally admitted to years later). When the backlash for folding to AFA's demands was 100 times worse than AFA's boycott, Ford under pressure did a 180 degree turn and reinstated their advertising that AFA was boycotting them for. Is it good that Ford eventually made the right decision? Sure. But you can't just white-wash history to pretend that Ford never folded to the AFA's demands. It was the wrong decision for Ford to fold. But don't take my word for it, take Ford's word for it when they themselves said it was the wrong decision and reversed their decision.
      RC
      • 1 Day Ago
      As a gay man myself I think this is cool. Kudos to GM.
      mapoftazifosho
      • 1 Day Ago
      I can't wait to see what happens when this hits the regular autoblog...the internet may crash!
      Spec
      • 1 Day Ago
      "I would be happy with a 30-40 mile pure EV small pickup for under $20,000." Well . . . it is not a pick-up but if you fold up the rear seats of the Mitsubishi-i, it pretty much provides what you are looking for.
      Dan Frederiksen
      • 1 Day Ago
      PR, I'm guessing you don't believe in hell or God or anything spiritual. as a brilliant computer scientist specialized in AI I can tell you that the spiritual is very real. and anyone can realize this simply by appreciating that a robot that screams when you burn its hand felt no pain, didn't need to nor could ever. something as seemingly trivial as pain cannot be done in any physical system. including our bodies. qualia is not a side effect of any chemistry nor does even string theory attempt to touch on it. there is nothing old fashioned or ignorant about denouncing homosexuality. same as it isn't old fashioned to denounce pedophilia. or murder. or rape. but I can imagine I will get a lot of hate for saying that.
      Dan Frederiksen
      • 1 Day Ago
      I am extreme left wing. so is Jesus. that USA is messed up does not change the truth. as for the drunkard Lily Allen, if she wants to use the term soul she should probably have the mind to think about the implications of the term. and I think the size of my mind compares favorably to hers. one might also point out that expressing hatred in a song about tolerance is not exactly genius either.
      marcopolo
      • 1 Day Ago
      PR, Despite your lengthy and pompous explanation, I am correct. The accusation that is made, is that I surreptitiously hold different accounts for the purpose of subterfuge. That is clearly not the case ! Despite the somewhat different type faces, due to the fact that Yahoo often doesn't connect in some places as readily as Google and likewise, where is the subterfuge? You have gone to a lot of trouble to simply to be pedantic. If I wanted to practise a subterfuge, I would hardly use the exact same spelling. If there is not subterfuge, what is your accusation, except your usual unpleasant innuendo?
      Spec
      • 1 Day Ago
      A lab rat recoils in pain too. Does that mean it has a "soul"? No. But conversely, a sufficiently advanced computer system that could emulate the trillions of neurons in a human brain certainly could feel pain. Unlike your limited view, most AI researchers do believe that strong AI is possible and eventually will happen. The singularity people think it will happen relatively soon. I doubt it will happen in my lifetime but as long civilization continues, I believe it will happen. It *is* old fashioned and ignorant to denounce homosexuality. It is a normal occurring variant that occurs in our species and other species. Your equating adult consensual homosexuality to pedophilia. or murder. or rape. is legally and philosophically bankrupt as you can't seem to understand the difference between consensual act and one done without a victim's consent. That is quite a simple concept that even a child can understand.
      SVX pearlie
      • 1 Day Ago
      Cute, I like it.
        SVX pearlie
        • 1 Day Ago
        @SVX pearlie
        Tho it'd have been even better if it were a dual-mode truck and an eAssist sedan...
      Turbo Froggy
      • 1 Day Ago
      Good on Chevy. They need to appeal to everyone who buys cars and this a good step in the right direction. They have had a lot of former Prius owners buy Volts, now they are going to get former Subaru wagon owners!!!
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