BMW looks to be on something of a name-grabbing spree. The German automaker has reportedly trademarked a number of new vehicle names, including 2 Series, X2, M7 and M10 among others. Of course, just because a manufacturer lays claim to a name doesn't mean there's a production model around the bend, but the monikers at least give us an idea of what's being thrown around conference tables in Munich. While names like 2 Series, X2 and M7 are no real shock given the rumors we've heard as of late, it is interesting to ponder what an M10 might be.

The German manufacturer also planted its flag on awkward names like Compactive, Compactive Tourer and Urbanic. All of those badges could conceivably find a home on the new line of front-wheel drive BMW models set to be introduced in the near future. Check out the full list of trademarked names over at E90Post.com.


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  • 46 Comments
      Ak74
      • 2 Years Ago
      M10 with 5L V10 supercharge or turbo and make it 800HP Use a lot carbon fiber and my life is complete
      • 2 Years Ago
      [blocked]
        Tom
        • 2 Years Ago
        Haha, well, just because Bimmers are slow at the track doesn't mean it's the car...
        Kwijiboz
        • 2 Years Ago
        "your ISF"? That IS funny. I won't claim to own such cars, but I have driven the ISF, E46 + E92 M3's, Audi RS4 and C63 reasonable distances. As good as the ISF is, if you honestly feel that the others are sterile in comparison then you've given yourself away as some pimply kid with a grudge against cars you'll never have the means to drive, nothing more. Do your schoolwork, things might change ; )
        • 2 Years Ago
        [blocked]
        Custom Bikes
        • 2 Years Ago
        Amen !!!!!
        ApplePie
        • 2 Years Ago
        wtf is abmysal
      Justin Campanale
      • 2 Years Ago
      Also, this talk of a FWD BMW absolutely disgusts me. BMWs are supposed to be fun RWD ehicles. Minis are FWD. A FWD BMW will take away much of the characteristic driving charm of BMWs....it s pure sacrilege. This is going to turn up just like the Mustang would have turned out in the 80's. It was going to turn into a FWD, 4 cylinder, rebadged Mazda MX-6. Ford was originally going to make it that way. Except that thousands of Mustang fansstarted an angry letter writing campaignto Ford and they were stopped. I think that it is about time that we angry BMW fans begin a campaign to keep BMW pure. Letter writing is a bit obselete. Maybe something using Facebook.
        Kwijiboz
        • 2 Years Ago
        @Justin Campanale
        I dunno, I used to agree.....but then I drove a Cooper S! I'm pretty sure they'll keep FWD for their small, urban-focused cars, and I'm confident they'll be fun to drive ; )
          • 2 Years Ago
          @Kwijiboz
          [blocked]
        • 2 Years Ago
        @Justin Campanale
        [blocked]
          BG
          • 2 Years Ago
          My 2002 E39 has the NA I-6 also!! But back to the point, I think there are not enough BMW fans to really influence the company. They are able to attract more than enough BMW leasers/buyers. It may be a hollow victory because that type of leaser/buyer will change his mind in an instant when the next great thing turns up on a car seller's lot, but at least for now, the profits look great to the shareholders.
      robespierex
      • 2 Years Ago
      I'm going to trademark the name 4 series. Then, wait for the phone to ring.
        lol_ur_dumb
        • 2 Years Ago
        @robespierex
        First, you have to use a trademark in commerce and on goods in order for it to be valid. Second, reserving a trademark in bad faith under the Lanham act is a major violation of the law.
      The Wasp
      • 2 Years Ago
      I feel like Honda and BMW are working together to destroy the automotive industry.
        • 2 Years Ago
        @The Wasp
        [blocked]
      Justin Campanale
      • 2 Years Ago
      M10 sounds sweet. Modern day M1 with a nice V12 engine to power it? 5.0 V10 from the last M5 but power upped to 600 hp? Whatever they do, please do NOT put in the 4.4 twin turbo. M cars are supposed to be NA and high revving. Putting a turbo, low revving engine into the reincarnation of the original M car would be pure and undisguised sacrilege. BMW's decision to move away from high-revving NA engines ha caused me to not consider the next M3 for my next car, to replace the Magnum SRT8. Probably the RS5 or maybe even the E90 M3.
        • 2 Years Ago
        @Justin Campanale
        [blocked]
          • 2 Years Ago
          [blocked]
        k_m94
        • 2 Years Ago
        @Justin Campanale
        I find it sad that nobody seems to be agreeing with this post. The pinnacle of BMW M engines were the recently departed 8000 rpm V10 and V8. Unique, motorsports derived, engine design and layout not shared by any non M model. Smooth, progressive power delivery, uncorrupted throttle response, siren like wails, and full of character. And most of those descriptors apply neatly to many other N/A BMW engines. Sure, the new turbo-only M engines (so far 4.4TTV8 in the M5) may get marginally better efficency, and make a lot of torque from idle. I have no problem with turbocharged M cars and BMWs in general. But why so quick to bury a lineage of fine, free revving NA engines to save some downshifts and ounces of gasoline)
          • 2 Years Ago
          @k_m94
          [blocked]
          • 2 Years Ago
          @k_m94
          [blocked]
        • 2 Years Ago
        @Justin Campanale
        [blocked]
      lol_ur_dumb
      • 2 Years Ago
      You can't copyright names and short titles. It's a trademark. Do you mor0ns research anything before you write? It severely hurts your credibility when you don't.
        GFB
        • 2 Years Ago
        @lol_ur_dumb
        Headlines are normally written by someone other than the writer. Journalists hate headline editors and writers. Didn't you notice that the body of the article had it right? Why do some people, under the cover of anonymity, like to call other people names, like "moron?"
        ApplePie
        • 2 Years Ago
        @lol_ur_dumb
        lol_ur_dumb is a dumbass lmfao
      11fiveoh
      • 2 Years Ago
      Can't wait for the m80 that'll be the bomb! ;)
      xspeedy
      • 2 Years Ago
      How about M-inivan? With BMW slapping the M badge on pretty much anything, why not?
        BG
        • 2 Years Ago
        @xspeedy
        There already is one. It's called the X6. Except the latter has almost useless interior room considering its girth and mass.
      desinerd1
      • 2 Years Ago
      I have to say, with BMW, Audi, Merc etc. coming out with cheap models, the existing owners can't be as snobbish any more. Now that BMW has become what Hyundai was 20 years ago, these people will have to move to more "exclusive" brands to feel better about themselves.
      Nine Elements
      • 2 Years Ago
      BMW, if you do make an "M10," I hope it's mid-engined. With a motor worthy of succeeding the engine built for the Mclaren F1.
      desinerd1
      • 2 Years Ago
      When are they going to stop chasing money and start making good cars - something that's better than a Hyundai or Toyota in quality, something that's not just a status symbol. Get rid of the bean counters and start making good cars. Please!
        • 2 Years Ago
        @desinerd1
        [blocked]
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