Dr. Evil couldn't get sharks with laser beams (for a while, anyway) and we won't get an Audi electric car with them, either.

That's the
news from Car Magazine, anyway, which reports today that the automaker is cancelling the all-electric A2 project because it would likely be too expensive at 40,000 euros (just under $50,000 U.S. at today's exchange rates). To be fair, Audi never promised us this car. When the car debuted at the Frankfurt Motor Show last September, complete with a rear fog light laser, Audi admitted it was just a "concept technology study." Looks like study time is now over.

Car says that another EV project in the company stable, the A1 e-tron plug-in hybrid with a Wankel motor, has also been shut down. If these reports are true, BMW could lock down the small, luxury EV segment all to itself in a few years – if the i3 makes it to production.


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    • 1 Second Ago
  • 38 Comments
      Exooc news
      • 3 Years Ago
      BMW looks better and better Audi CEO anyway made such unwise announcements last years that they would hardly win hearts of eco oriented buyers
      Jimz
      • 3 Years Ago
      Audi and their over priced unreliable pos and NOW they're worried about too high prices? Are you kidding me?
        Spec
        • 3 Years Ago
        @Jimz
        Unreliable? Is the "Accelerates Under Demonic Influence" joke still valid? ;-)
      • 3 Years Ago
      We will discuss about this on today's #EVChat: Join the online discussion, 20:00 GTM (12:00 PDT, 15:00 EDT) http://bit.ly/EVchat
      DarylMc
      • 3 Years Ago
      Hi DaveMart I'm not sure why so many people are talking down battery EV's this last week. If VW come through with the electric UP by 2013 as promised (which like DF I am starting to question). Then it is entirely reasonable to expect that it will cost double the price of a entry level UP. Even the GT version would nearly do that. There is no reason to discount or downplay the value of an electric vehicle for it's own sake. Just like the choice many people make to buy a performance vehicle or an SUV when they don't really need it. Even if most people don't see any particular value in it yet. Perhaps it even costs more cents per KM. When it comes to VW UP I can't think of anything worse than the robotised manual they are going to offer with it. I've driven a Toyota MR2 with that type of gearbox and as far as transmissions go the electric UP would have clear advantages in that respect alone.
      Toshi
      • 3 Years Ago
      There's always the Infiniti LE. Carlos Ghosn has said that it should come to market in the next 24 months.
        Spec
        • 3 Years Ago
        @Toshi
        And the Tesla Model S comes out this month.
      DarylMc
      • 3 Years Ago
      Hi DaveMart Sure I agree that BEV's might not offer any economic benefit. Maybe they don't even offer an enviromental benefit. But right now the market is not exactly flooded with choices when it comes to EV's. So I hope that other manufacturers don't drop them as Audi seems to have. Being a niche product is probably an essential step to mass uptake. And I think factors other than economic benefits probably apply to most vehicle purchase decisions.
      GR
      • 3 Years Ago
      Wait, I'm confused....is this the same Audi that makes the $115k R8? Or the $128k R8 Spyder? If that's too expensive though there is the much more reasonably priced $56k TT RS. But God forbid they try and make a $50k electric car. That's just crazy talk there.
        SVX pearlie
        • 3 Years Ago
        @GR
        The R8 shares platform with the Gallardo, so it's actually pretty cost effective for VAG.
          Rotation
          • 3 Years Ago
          @SVX pearlie
          It is a Gallardo. If you get the V10 you even get the Gallardo engine. Very cost effective, just put in a new interior and new sheetmetal.
      Spec
      • 3 Years Ago
      Sometimes I wonder if Germany's very high electricity prices are causing them to make poor long-term decisions. Electric cars are going to happen whether Audi likes it or not. But I guess they are going to look toward their VW division to move forward with more affordable electric technology.
        DaveMart
        • 3 Years Ago
        @Spec
        Unfortunately for VW the Up, which is supposed to have an electric version, costs about the same as the battery pack alone will, or in fact around £1,000 or so less for the base model. That is based on the price of the 22kwh Renault pack. It is tough to make a purely economic case for BEVs at the moment, and in Germany with electricity at $0.30kwh, impossible.
        SVX pearlie
        • 3 Years Ago
        @Spec
        "I wonder if Germany's very high electricity prices are causing them to make poor long-term decisions" I just can't imagine that German electricity has a cost equivalent to $4/gal - that's what it would take to have operating cost parity with American $4/gal gas vs Eurpoean $8/gal gas.
        budfox
        • 3 Years Ago
        @Spec
        I think they just don't have the (electro) technical know how to build affordable EVs. AUDI - Rückstand durch Technik It's embarrassing. Tesla sucks all EV geniuses; Japan and the US got the battery tech. All German brands have to try harder know or they are history in a couple of years. Additional there are no efforts to build a charge infrastructure. Master failure by politics as well. This is bad, m'kay.
          Ele Truk
          • 3 Years Ago
          @budfox
          Siemens made the drive train for the 1998-2003 Ford Ranger EV. Yes they have the technology, and have had it a while.
          DarylMc
          • 3 Years Ago
          @budfox
          Of course Germany has the technology. At home or able to be bought overseas.
      Smoking_dude
      • 3 Years Ago
      This message is wrong. at least to an insider the a1 is coming to the dealers.
        EJ
        • 3 Years Ago
        @Smoking_dude
        The A1 and A1e aren't the same.
        • 3 Years Ago
        @Smoking_dude
        The "A1" is not the "A1 e-tron".
        the_dogfather
        • 3 Years Ago
        @Smoking_dude
        That would be great. All other issues aside the look and size of the car with those claimed numbers would sell at $50k. Maybe not a lot but I'd rather be able to choose between the a1 and the i3 than have only one.
      DaveMart
      • 3 Years Ago
      Daryl: I am not saying that BEVs are not desirable, just that they are very difficult to justify on pure economic grounds. That's fine for enthusiasts, but not good for mass adoption.
      Anne
      • 3 Years Ago
      "If these reports are true, BMW could lock down the small, luxury EV segment all to itself in a few years – if the i3 makes it to production." What happened to the A3 e-tron?
      SVX pearlie
      • 3 Years Ago
      I can't imagine that an A2 EV or A1 EV would sell worse than the FFE. Same conversion concept, but with a more expensive platform underneath. I'm sure the Mini EV will pick up the slack.
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