Ford
officially took the wraps off the 2013 Ford F-150 this morning in Waco, Texas.

While not a dramatic overhaul, the new F-150, which arrives later this year, includes a number of enhancements, including new grilles that are part of a fully made-over front facia, giving the pickup a closer family resemblance to the Super Duty. Ford has also added high-intensity discharge headlamps as an option for 2013. There will also be some new 18- and 20-inch wheel choices, as well as the addition of MyFord Touch inside the cab of the F-150.

The incremental changes to Ford's top-selling F-Series is one way the automaker keeps its pickups fresh, Doug Scott, head of Ford truck marketing marketing, told Autoblog. Instead of waiting for the next scheduled refreshing, Ford pushes new features into vehicles whenever they are available. Last year, Ford overhauled its powertrain options for the F-150, adding two V6 options.

Truck buyers appear to like Ford's approach. For the past 13 months, more than half of all F-150s sold have had either a 3.7-liter V6 or Ford's well-received 3.5-liter twin-turbocharged EcoBoost V6 under their hoods.

Full-size pickups represent the fourth-largest segment in the United States, and Scott said the company thinks it could grow into the third-largest segment in the coming years. "We're tracking 1.6 million truck sales this year (for the segment)," Scott said. "For our longer-term projections, 2 million is not out of the question."

For the full details on the refreshed F-150, scroll down for the official press release, and check out the new features for yourself in the high-res image gallery above.
Show full PR text
Ford Reveals 2013 F-150, Celebrating Rugged F-Series Pickups and 65-Year Future Farmers of America Relationship

• Today Ford celebrates introduction of the 2013 F-150, featuring updated design and all-new driver controls technology, with Future Farmers of America (FFA) members, alumni and educators

• Ford Motor Company, a continuous FFA sponsor since 1948, was recognized in 2010 for its long-term commitment with Built Ford Tough® scholarships for tomorrow's farmers reaching $7.1 million since 1997

• For 2013, F-150 introduces new front-end styling and advanced technologies such as MyFord Touch® voice-activated driver controls and high-intensity discharge (HID) headlamps

BRUCEVILLE, Texas, June 4, 2012 – Ford Motor Company today celebrates introduction of the new 2013 Ford F-150 – part of the best-selling line of pickups in America – with the agricultural professionals and leaders of tomorrow.

"Like our hardworking customers, Ford is committed to getting the job done right with our industry-leading trucks," said Mark Fields, Ford president of The Americas. "The 2013 F-150 demonstrates our commitment to continuously improving our trucks with new features and capabilities, allowing F-Series owners to be increasingly productive."

For 2013, the Ford F-150 receives new front-end design and advanced technologies such as MyFord Touch® with voice-activated driver controls and available high-intensity discharge (HID) headlamps.

"Farm families have always represented an important F-Series truck constituency," said Doug Scott, Ford Truck group marketing manager and FFA sponsor board member. "For these multitasking customers, a Ford pickup means family transportation, economic livelihood, rugged capability and reliability. Like FFA, Ford pickups are an enduring agricultural tradition, and we are delighted to join forces with them to reveal the new F-150 models."

America's pickup

For 2013, the most fuel-efficient and capable light-duty pickup on the market continues to push forward with updated design and advanced technologies. F-150 also adds even more breadth to its expansive lineup with a new Limited luxury model and availability of the groundbreaking EcoBoost® engine, powerful 6.2-liter V8, electronic-locking rear axle and Hill Descent Control™.

Outside, the F-150 lineup gets bold new grilles combining fresh designs with instantly recognizable F-Series cues highlighted on the XLT model revealed today.

HID technology provides exceptional lighting performance while contributing a distinctive look with stylish L-shaped lamps.

F-150 style also is enhanced with new 18- and 20-inch wheels offered in various trim packages.

Segment-exclusive power-telescoping and power-folding trailer-tow sideview mirrors add flexibility and convenience when operating in tight quarters, while enabling class-leading visibility.

F-150 pickups are available in three new hues including Blue Jeans Metallic, Kodiak Brown Metallic and Ruby Red Clearcoat Metallic.

Truck-focused technology

The 2013 Ford F-150 adds Ford's award-winning SYNC® voice-activated communications and entertainment system with 911 Assist® and Vehicle Health Report as standard equipment in XLT series and above. This enables hands-free, voice-activated control of enabled mobile devices.

Buyers may choose from an optional suite of SYNC Services, including Traffic Information, Turn-by-Turn Directions, Business Search, Send to SYNC from Google Maps and MapQuest, News, Sports, Weather and Horoscopes.

F-150 also introduces SYNC paired with a new 4.2-inch LCD center-stack screen that provides enhanced displays of audio and climate-control functions. In addition, the instrument cluster contains a 4.2-inch driver-configurable LCD productivity screen including menus for gauge setup, trip computer, fuel economy and towing/off-road applications.

Lariat, King Ranch®, Platinum and Limited series models are equipped with SYNC with MyFord Touch, adding voice control to more vehicle systems coupled with an all-new, large 8-inch LCD color touch screen mounted in the center stack. This package adds a media hub with two USB ports, an SD card reader and audio/video input jacks.

Ford's unique truck interface allows drivers to tailor their vehicle to their specific needs, such as wearing work gloves.

This premium system can be augmented with an available voice-activated Navigation System, SD map-card reader, point-of-interest storage and integrated SiriusXM Travel Link.

Interior design

The 2013 F-150 offers a range of interior updates. The new 4.2-inch multifunction display and MyFord Touch interfaces gave designers the opportunity to deliver a more modern center stack and control layout. Several new environment colors include a Steel Gray interior on Lariat and a Black interior for King Ranch. Both of these series receive upgraded wood grain appliqués to enhance premium style.

The aggressive FX Appearance Package now adds Alcantara seat inserts that amplify its sporty persona.

The Platinum series – synonymous with high-end trucks – offers new choices of Black or Pecan leather seating.

F-150 continues to offer a wide array of models and packages, allowing buyers to tailor their Ford pickup to their individual needs and preferences.

Fuel-efficient capability

From the powerful yet fuel-efficient EcoBoost® engine to the mighty 6.2-liter V8, the most powerful eight-cylinder engine in the segment, F-150 offers an engine to meet the needs of every customer. Each engine across the F-150 lineup is mated to a fuel-saving electronic six-speed automatic transmission with tow/haul mode, with tow packages and STX series and above adding SelectShift® capability.

F-150 engine choices include:

3.7-liter four-valve Ti-VCT V6
• Best-in-class 302 horsepower at 6,500 rpm
• Unsurpassed 278 lb.-ft. of torque at 4,000 rpm vs. V6 competitors
• Best-in-class 17 mpg city and best-in-class 23 mpg highway (4x2)
• Best-in-class 6,100 pounds maximum trailer tow vs. V6 competitors

5.0-liter four-valve dual-overhead-camshaft Ti-VCT V8
• Best-in-class 360 horsepower at 5,500 rpm vs. standard V8 competitors
• 21 mpg highway, unsurpassed 15 mpg city (4x2)
• Best-in-class 10,000 pounds maximum trailer tow vs. standard V8 competitors

6.2-liter two-valve single-overhead-camshaft V8
• Best-in-class 411 horsepower at 5,500 rpm
• Best-in-class 434 lb.-ft. of torque at 4,500 rpm
• 13 mpg city, 18 mpg highway (4x2)
• Best-in-class 11,300 pounds maximum trailer tow

3.5-liter Ti-VCT EcoBoost engine
• 365 horsepower at 5,000 rpm on regular fuel
• Best-in-class 420 lb.-ft. of torque at 2,500 rpm vs. premium V8 competitors
• Up to 90 percent peak torque available from 1,700 rpm to 5,000 rpm
• Best-in-class 11,300 pounds maximum trailer tow vs. all competitors
• Best-in-class 3,120 pounds payload vs. all competitors
• Unsurpassed 16 mpg city, 22 mpg highway vs. all competitors

"The 2013 Ford F-150 adds more style and technology that sets a benchmark for capability and efficiency in light-duty pickups," said F-150 Marketing Manager Raj Sarkar. "We continue to focus on the no-compromise solution for our customers, giving them all of the conveniences and technologies they want with the capability they need and the fuel efficiency to go further."

FFA and Ford – making a difference

Future Farmers of America is a dynamic youth leadership development organization that changes lives by empowering its 540,000 members to set a course for the future. FFA operates within the context of agricultural education to complement classroom and laboratory instruction with hands-on experiential learning, useful life skills and individual motivation.

The FFA mission is to make a positive difference in the lives of students by developing their leadership potential, personal growth and career success through agricultural education.

Ford's FFA alliance gets a boost from supporting Ford dealerships serving agricultural markets.

For the 2011-12 academic year, the Built Ford Tough® Scholarship Program and 285 participating Ford dealers awarded a total of 540 individual $1,000 grants for post-secondary education.

Now in its 15th year, the Built Ford Tough Scholarship Program and participating Ford dealers have awarded $7.1 million in grants. Built Ford Tough Trucks also sponsors the affiliated National Association of Agricultural Educators (NAAE) Lifetime Achievement Awards and an FFA chapter grant program. In 2011, six winning chapters were each awarded a $3,000 grant to support local initiatives.

Ford has sponsored FFA since 1948, the same year Ford F-Series pickups first went on sale.


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    • 1 Second Ago
  • 123 Comments
      CarCrazy24
      • 2 Years Ago
      Glad to see HIDs as an option on the trucks, it's a fantastic option that I want to have on every new car I own.
        texascclp1445
        • 2 Years Ago
        @CarCrazy24
        being a recently retired ford dealer partsman trust me when i say you'll be sorry you had HID when you need to replace a bulb or other components. make sure your credit card has a high limit. seems that the really neat options/std equipment when designed aren't a concern for the engineers about the replacement costs of such items. just saying from experience after being cussed out by a lot of customers that needed replacement parts for their high tech options. my 2001 4X4 ranger edge i have gave up the ghost on the electronic 4WD controlling components. an ex-friend of mine i loaned my ranger to decided to rotate the 4X4 switch to Low Range while traveling approx. 70 mph. still saving up after four years to get it repaired/replaced.
      cutnshotbiker
      • 2 Years Ago
      twin turbo sounds nice
      Iain Fulton
      • 2 Years Ago
      What a great yet subtle tweak to a great American truck. Should keep the f-150 on top for a few more years. The new dodge ram is looking like a great competitor but at the end of day...the f-150 has been the powerhouse in sales for decades!!!
      Jesus!
      • 2 Years Ago
      I think it looks fine but im ready for the next F150. Ive had a 93, 97, 2000, 04, and a 10. By far the best was the 04 non heritage. The current model uses cheaper interior parts than the model before, causing my 10 to scratch easily and to rattle. Its a shame cause its a good truck otherwise. As for the chrome, quit whining. Chrome had been on vehicle for years, including trucks. I saw one person saying that they guess they have to add luxury. Sheesh, im only 33 years old and I know that trucks have always used chrome bumpers, chrome pieces around the windows, and all chrome mirrors. This is not luxury, its standard...well it used to be except on xl models for Ford. Only until the 97 model did they start offering painted grilles and imo it sucks because you get paint chips from rocks. Now back to the 13, orher than some interior materials my only other gripes are the 14k buttons I see and that still pathetic front bumper with the big plastic boxes that are about worthless.
      Nick Stürtz
      • 2 Years Ago
      Isn't this a very similar face to the new Flex? I wonder if they did this so guys might consider a Flex since it sorta, kinda looks like an F150 station wagon.
        A_Guy
        • 2 Years Ago
        @Nick Stürtz
        Many of Ford's trucks and SUVs share a similar face. The Flex is similar, but distinct enough to set itself apart.
      Avinash Machado
      • 2 Years Ago
      With the new Silverado and Sierra just round the corner,Ford needed to ensure that the F150 stays competitive.
      torqued
      • 2 Years Ago
      Next year, it will be 8' tall and come with 30" wheels. I hate "full size" trucks these days. They are comically gigantic.
        Snark
        • 2 Years Ago
        @torqued
        Well, that's a valid opinion, I guess...but who asked you? You're not a truck buyer. Neither Ford nor their actual customers care if you've got a hard-on for petite Euro econoboxes and hate big cars.
          torqued
          • 2 Years Ago
          @Snark
          No one explicitly asked me, you, or anyone else who's posted on this thread. But the "Add a Comment" button kind of leaves the door open, don't you think?
          A_Guy
          • 2 Years Ago
          @Snark
          @Luke: Then you are the exception, good for you, but don't claim that MOST people buy them for that, because it's simply not true. You should probably note the declaration before I generalized as well. I put it there for a reason. :) For the record, I don't drive a Prius. In addition to my truck, I do drive a six speed hybrid though.
          A_Guy
          • 2 Years Ago
          @Snark
          Truck buyer here (I've owned 4 small trucks - 3 Fords, 1 Nissan), and I too think these are too big. If I need a heavy duty work truck or hauler, I'll get an F-250, otherwise my small trucks do everything needed. Allow me to generalize like you: Full-size trucks are really just for urban cowboys who think they need a big truck to play pretend more convincingly. They need a V8 4x4 when they leave their office job to pick up a bag of charcoal at the store before tackling that slight uphill driveway in their suburban home.
          Synthono
          • 2 Years Ago
          @Snark
          That's kind of extreme: I know lots of truck buyers who want something that can tow their boat and haul their stuff, but don't want something quite as massive as the F-150 is - they used to buy Rangers. They don't really have an option at a Ford store anymore.
        Nickoo
        • 2 Years Ago
        @torqued
        1/2 tons are as capable as 1 tons from 15 years ago. I would also like to see a regular sized truck make a come-back. It's getting a bit ridiculous no?
          Scott
          • 2 Years Ago
          @Nickoo
          I'd love to see the small truck segment make a comeback. Trucks the size of the Ranger have a place. Unfortunately, most of the "small" trucks went into the 1/2 ton size category. I'd rock a redesigned Ranger sporting the 3.5 Eco boost.
        Scott
        • 2 Years Ago
        @torqued
        That's ok. Because we are laughing at you when we drive by and you're sipping your latte's in your Smart cars and Priusii (what's the plural for Prius?) crying over the dead squirrel in the road.
      stucker136
      • 2 Years Ago
      Yet another ugly, oversized and inefficient truck that will eventually kill me when its distracted driver drives over my car since its monster truck wheels perfectly align the bumper with my skull. Seriously, why the hell is this thing so big? F250s used to be this size in the 90s. I live in Houston, so I see these monstrosities everyday, usually with one puny driver and nothing in the back. Gotta wonder how much drag the ground clearance and the rear gate cause... This is exactly the reason why I want $6.50 gas. Someone has got to tell people that it is not acceptable that Ford make trucks even bigger and more inefficient (and ugly as sin to boot). We could probably care less what happens in Iran if everyone bought an EV ranger instead.
        Luke
        • 2 Years Ago
        @stucker136
        No, most likely they'll be aiming for you, not distracted.
          stucker136
          • 2 Years Ago
          @Luke
          Seriously? No response to any of my other concerns? Pathetic.
          WetheSheeple
          • 2 Years Ago
          @Luke
          We don't feed the trolls.
          Jesse Gurr
          • 2 Years Ago
          @Luke
          most likely, luke couldn't make it past the first paragraph.
        Seven Eigh8 Si6
        • 2 Years Ago
        @stucker136
        Shut up!
        Joe
        • 2 Years Ago
        @stucker136
        I'll bite. How is this truck more inefficient? 20+ mpg highway with capabilities that I don't need to repeat here. They're impressive. The same truck 20 years ago would have, at best, hit 15 mpg. By that measure, it is superbly more efficient.
        cpmanx
        • 2 Years Ago
        @stucker136
        The amount of fuel you save moving from the most efficient F150 (19 mpg combined) to an Explorer (23 mpg) is almost exactly equal to the amount you save by moving from the Explorer to a Focus (31). The F150 is fairly efficient *for its capabilities*. But many, perhaps most, of its buyers could do everything they want to do with an Explorer instead, and they would save a significant amount of gas in the process. THAT is the sense in which it is not at all efficient.
          Scott
          • 2 Years Ago
          @cpmanx
          Yes because I can move plywood and drywall with an explorer. Please. I have an idea. Why don't people like you and stucker stop worrying about what other people spend their money on. I'll drive what I want, you drive what you want. Plus, it's not the people in trucks you have to worry about. I'm lucky that I could walk away from the wreck i was in when a guy that was talking on his cell phone in his car never saw my truck at a stop light and hit me while doing 45mph. Had I been in some dinky little econobox, I would probably be dead.
      Luke
      • 2 Years Ago
      I was hoping for 8-speed and grille shutters, but I'll take this. I'm VERY happy about the power telescoping/folding mirrors. That's a major bonus for me. Not crazy about the [=] grille, but I'll just not buy that model. As for all the haters that will show up and harp on Ford for being so progressive...it's just jealousy. I'd hate driving the same GM design for 7 years when your main competitor has seen several refreshes in that time frame. As for constant refreshes hurting resale? Hogwash. You don't think Ford considers that? People who are constantly looking for new technology will be driven to update their vehicles more often. This frees up slightly used vehicles to hit the market, allowing someone who might not want a brand new truck but don't want one with a design that's five years old, thus driving more used sales. It can go either way. Personally, I'd prefer a manufacturer that throws things at their vehicles as it becomes available. Ford's been doing this for years now and it doesn't seem to be having a negative affect.
      Wisdom Seeker
      • 2 Years Ago
      Give us the Global Ranger with a MT and diesel option.
        Snark
        • 2 Years Ago
        @Wisdom Seeker
        You see, people actually BUY F-150s. They don't just talk about how much they want them on the interwebs, they actually put up real money and drive away with real cars. With the narrow and fairly limited exception of the Tacoma and to a lesser extent the Frontier - neither of which sell even as well as the Ram, the third-place big pickup - the same cannot be said of smaller trucks. If real, no-bullshit, car buyers - not internet people - had any committed interest in diesel small pickups, they'd already be here. The opinions of a bunch of internet car snobs are perfectly meaningless, because they don't actually buy trucks and they won't. Like it or not, it's reality. I'm tired of hearing all this whining about ROW cars on here.
          Patrick
          • 2 Years Ago
          @Snark
          Yes, and the Tacoma is actually a very capable truck and the prices reflect it. Ford sells tons of F-150's. They look great and perform great. People love them. Ford also makes a better profit margin off selling these than they do small cars. A product that makes consumers happy and makes the company money is a good thing folks.
          A_Guy
          • 2 Years Ago
          @Snark
          If small trucks weren't the same price as a full-size and didn't have severely dated gas guzzling V6s, they would sell. There is almost no point in buying a mid-size; they are barely smaller and get worse gas mileage and cost the same. It's the automakers fault for destroying a segment that used to actually be attractive, by comparison.
          Sealy
          • 2 Years Ago
          @Snark
          Not to challenge your BS generalizations, but I'm on my third Ranger that I put up real money for and actually bought. I have no use for either a full-size or mid-size truck. A good, capable compact truck is all many people need. And I'd hazard a guess that they would buy one if one was available. I'm kind of tired of hearing non-truck people whining about what they think truck people need.
          A_Guy
          • 2 Years Ago
          @Snark
          @Sealy: +1 as a fellow Ranger owner. People buy Rams and F-150s to commute in. Ranger owners tend to actually use the bed.
          jtav2002
          • 2 Years Ago
          @Snark
          But the Ranger WAS available and Ford obviously didn't think enough people wanted that truck to warrant actually updating it all really in basically the last 15 years. Not hating on the Ranger at all, there are tons of them on the road and they were a good option. But now it's discontinued. I don't recall if the global Ranger is being sold here, but if it, I'm sure Ford knows what it's customers want. Perhaps it was lack of competition that left them to not really care about the compact segment. It's surely why the Tacoma and Frontier are really starting to age. As much as I love my Tacoma, much of its top sales crown in the segment is by default because of a lack of competition and not necessarily totally on merits.
          Synthono
          • 2 Years Ago
          @Snark
          The problem with the Ranger is that they updated it rarely, seemingly to be able to justify canning it. That lead to people just hanging on to their old ones since the new one wasn't that different, people deciding to wait or buy something different and more modern, and people regularly getting ex-fleet models from one of the big buyers like Orkin because it's cheaper. The Ranger sold really well in the '90s, but that's also the last time it got an extensive update.
          Snark
          • 2 Years Ago
          @Snark
          Sealy, I own a Tacoma and a Grand Cherokee and I've driven compact and midsize trucks all my life. I love smaller trucks and I vote with my dollars. But I'm not under any illusion that I represent any but a small minority of truck buyers. I care about size. Most truck buyers don't.
        AcidTonic
        • 2 Years Ago
        @Wisdom Seeker
        That's too practical and close to something I'd buy. No way that will happen....
          Dean Hammond
          • 2 Years Ago
          @AcidTonic
          with you there Acid, as fantastic as these trucks are, they ARE large, but I think the issue lies at potential costs, the global ranger may not be able to be manufactured any cheaper than the F-150...fingers crossed though. I saw a few in New Zealand, and its a great looking truck.
      That Guy
      • 2 Years Ago
      As if it wasn't painfully obvious before.....this hack job is the concrete evidence that Ford has no styling ability whatsoever. This "truck" didn't look good before...not it's downright hideous.....following the same path as the Taurus, Focus, Flex, Escape, Super Dooty, Explorer, Lincoln Taurus, Lincoln Edge, Lincoln Fusion, Lincoln Flex, etc. All look FAR worse than the vehicle they replaced. Ford...look to Dodge and the 1500 Ram as to what a good looking truck should look like.
        Shayne Wolfe
        • 2 Years Ago
        @That Guy
        Ya know, I've seen a continuous trend with "That Guy" here on autoblog. He is always ripping on Ford and praising Dodge. He has nothing better to do than troll. Ignorant.
        Snark
        • 2 Years Ago
        @That Guy
        ThatGuy....given that the Ram is in fairly distant third place in terms of sales, we know what we're doing. - Ford
        Jai302
        • 2 Years Ago
        @That Guy
        Ram is ugly. It's a Dodge lol
        A_Guy
        • 2 Years Ago
        @That Guy
        Quit being "that guy".
        Scott
        • 2 Years Ago
        @That Guy
        Post about how good your Ram and Chevy are after they pay back the billions of bailout money they took.
      MAX
      • 2 Years Ago
      2013 Ram will kill F150 with best in class gas mileage, best in class ride, best in class interiors and much simpler longer lasting motors and world class ZF transmissions. BTW, a 1/2 diesel Ram is also on the way.
        Dean Hammond
        • 2 Years Ago
        @MAX
        you are absolutely dreaming Max, theres a reason the F-150 has outsold the competition for so long. and sorry, but Dodge is playing catchup to GM, even before they target Ford. But your loyalty is admirable.
        CEC
        • 2 Years Ago
        @MAX
        Max I agree with you, but there is no reason to start trolling this thread. Just hold it in until the 2013 Ram has its own review.
        Snark
        • 2 Years Ago
        @MAX
        It'll win some sales on the basis of its V6 fuel economy, but given that the ride comes at the expense of payload, that interior quality is not what most truck owners base decisions on, and that there's no reason to believe any F-150 drivetrain will be unusually unreliable...well, the F-150 will probably retain its sales position. Sorry. The Ram is great, but it's not what I'd choose for a serious truck. Oh, and the diesel is still very, very hypothetical.
          CEC
          • 2 Years Ago
          @Snark
          Just as there is no reason to believe the F-150 drivetrain will be unreliable, there is also no reason to believe that the Air Suspension on the 2013 ram will have a low payload. After all, it is a similar setup to what Semi's use, and they seem to do okay in the payload department. The Ford is good, but it's not what I'd choose for a serious truck, especially considering there is so much still unknown about the 2013 Ram.
        Paul P.
        • 2 Years Ago
        @MAX
        Keep in mind that Ford has a new F150 coming for 2014. This 2013 model is only a small update.
          Dean Hammond
          • 2 Years Ago
          @Paul P.
          from what I have heard Paul, expect some groundbreaking improvements....#1 weight reduction, the holy grail...
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