Volvo has its heart set on a new, larger luxury coupe, according to Inside Line. The Swedish automaker aims to build a model slotted above the current C70. Dubbed the C90, the model will compete directly against hardware like the Mercedes-Benz E-Class Coupe, which means a convertible version will likely follow as well. The news comes via unnamed insiders.

The C90 will be built on the same Scalable Platform Architecture as the upcoming C80. As such, we can probably expect the new two-door to share the C80's gasoline and diesel drivetrain options. Given Volvo's affinity for plug-in hybrids, we wouldn't be surprised to see a battery pack show up eventually as well.

Unfortunately, none of this is written in stone. The C90 still hasn't made it into the Volvo model cycle plan, meaning the luxe two-door won't see the light of day until 2015 at the earliest. Still, the news underscores Volvo's intention to move upmarket and fight head to head with entrenched European luxury brands like Mercedes-Benz and BMW.


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  • 32 Comments
      pickles
      • 3 Years Ago
      Volvo has nice aspirations, but its' talent is in its history. They made super, robust, chic wagons that virtually everbody likes or loves. They could sell. Yet here comes another niche vehicle which would add maybe 6000 sales a year. Why not just market the wagon and sell 25,000? Short sighted thinking may sink this great company. A huge market wants near-premium models, with great economy, turbos to keep things fun and iconic branding. Volvo could do this yet I wonder if they even understand themselves any more.
        icerabbit
        • 3 Years Ago
        @pickles
        Well said. Their current offerings have gone stale outside of the XC & S60, they reduced their lineup instead of broadening it and putting some money in advertising. Long time drivers don't like the fact they're forced to buy an XC to get a wagon. Their C70 is a nice basic hard-top convertible, but it is on the cutting block. Now Volvo keeps wanting to go premium, but their focus would be better placed with durable safe vehicles and value. Get more traction, so you can support some lower volume higher priced niche models.
      Alex740
      • 3 Years Ago
      Volvo is in a unique position in the entry level luxury market, their sedans have never really been taken seriously as true competitors to Merc or BMW but their wagons and SUVs often share garages with much higher end cars. So the customer base is in a way there but it's going to be an uphill battle convincing many customers that Volvos are more than up market family haulers. In my opinion they really need to focus on performance to be taken seriously and they need to have a line of solid lower end models that are fun to drive and attract enthusiasts to spread the Volvo name. It's definitely possible to have them compete eventually, look at Audi in the 90s compared to Audi today, two totally different perceptions.
      Turbo_S60
      • 3 Years Ago
      I think a C90 would more than likely share underpinnings with the next gen S80 being that the S80 is more in size with the E class sedan. If Volvo is going to stick with their FWD/AWD they need to do it more like Audi with the FWD on lesser models and AWD with RWD bias for upper end. Also they need to do something about their slow shifting 6-Speed auto, either give it better software or replace it with a DSG style transmission.
      Greg
      • 3 Years Ago
      i cant imagine a longer or bigger version of the C70 but i do like the look of the C70 pictured above
      brgtlm
      • 3 Years Ago
      I think Volvo should focus its efforts on a car that won't sell in any decent numbers. They have tried luxury coupes before and they have all ended up failing.
      Scr
      • 3 Years Ago
      This sounds more like a plan from their Chinese overlords to have a bigger executive halo sedan, which are all the rage there. There is no logical reason for Volvo to make what will be a high-dollar/low-volume vehicle for sale anywhere else in the world as they really need to concentrate on making vehicles the general public will buy. I won't even bother to look at one.
      Justin Shaw
      • 3 Years Ago
      Put in a polestar tuned T6 with AWD and a proper gearbox (2005 S60R) and I can see them gaining the interest of many more customers. The C70 after the refresh dare I say is one of the best looking hardtop convertibles, but is limited by the lousy transmision/ and FWD. The polestar tuned C30 was a brillant piece of engineering in its own right
        IntoxicatedPuma
        • 3 Years Ago
        @Justin Shaw
        Volvo is done with the T6 and T5 engine, I'm guessing the new V40 will be the last new model to get the T5 engine, and the S60 is probably the last to get the T6 engine. You can expect to see a 2.0T in the upcoming XC90, S80, and if they build this C90 that too. They'll probably have the V60 plug in's rear axle as an option to boost power up to 300hp.
        • 3 Years Ago
        @Justin Shaw
        [blocked]
      CarCrazy24
      • 3 Years Ago
      Do it Volvo, your line-up seriously needs an injection of interest beyond the C30!
      • 3 Years Ago
      [blocked]
        Carlos Andrade
        • 3 Years Ago
        Oh Captain, you amuse me. So, you tell me Volvo is not premium but Audi is?And so is Cadillac? "To be premium luxury, they need to offer an engaging driving experience".No you don't or Audi wouldn't be premium. You know those advertisements from Volvo that say, "There's more to life than a Volvo" ?You should take life like the following:"There's more to life than owning a RWD car." You can't define luxury with RWD, that's just and idea you created in YOUR OWN mind, don't spread it like it was a fact.
      icerabbit
      • 3 Years Ago
      Having driven the C70 & the E convertible, and being aware of the plans Volvo has put forward for the next few years; I don't think they can compete.
        icerabbit
        • 3 Years Ago
        @icerabbit
        Misread it as there was going to be a C70 based C90 convertible.
      • 3 Years Ago
      [blocked]
        Palandi
        • 3 Years Ago
        I fully agree with you probably it will ride on the same dull, heavy, FWD platform which Volvo intends to underpin the rumored S100. shame. if Volvo switches back to RWD at least on its flagship models (the -70 models and above) it would be the best of the worlds: Scandinavian design inside, turbocharged inline 5 and 6-cylinders, fun to drive and those awesome seats. but I doubt this would happen.
      Weiman
      • 3 Years Ago
      C80?? I think you mean the next generation S80.
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