With Mercedes-Benz and Audi happy to slake the world's appetite for top-dollar, full-size luxury sports sedans through their AMG and S divisions, we can't help but wonder why it's taken so long for BMW to commit to an M7 model.

For years, the sportiest 7 Series in the U.S. has been the Alpina B7, which has been heavily breathed-upon by the namesake tuner and offered through official BMW dealers. Most recently, Car and Driver reopened the discussion just last month.

While the company still isn't officially committing to an M7, TheDetroitBureau.com quotes Ludwig Willisch, CEO of BMW North America, as bullish on the model's prospects. According to the the report, while BMW has long maintained that it wouldn't build a 7 Series M, "sentiment appears to be changing, especially with Willisch's counterpart in China also lending his support." Of course, if BMW builds such a model, that doesn't mean we'll see it in the States, but Willisch seems optimistic about our chances.

No timetable has been set, and BMW has been occupying its time with the just-revealed 7 Series refresh (and the M division is still busy readying the next M3), so if an M7 is in the cards, it wouldn't surprise us if we had to wait until the next-generation model's arrival.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 25 Comments
      thedriveatfive
      • 2 Years Ago
      I would much rather have a lite weight permanent hard top version of the z4 that the M division worked there magic on. It would be most amazing if before they killed there wonderful v8 from the m3 they used it for one last run in the Z4.
        thedriveatfive
        • 2 Years Ago
        @thedriveatfive
        Agree with John Enzo, believe it or not I typed the above before ever reading your comment!
        k_m94
        • 2 Years Ago
        @thedriveatfive
        BMW did put the M3 V8 into a hardcore Z4, only problem was it cost hundreds of thousands of dollars, wasnt road legal, and you kind of needed a pit crew. I think it's called the Z4 GT3, and if only BMW had the guts to homologate it for the road somehow.
      Carac
      • 2 Years Ago
      Why not? Everything that was once taboo at BMW M is now old hat, nothing is sacred.
      AnalogJesse
      • 2 Years Ago
      As a BMW enthusiast, I don't see a problem with it. The current M5 is (arguably) a more sought-after vehicle than the current M3, so BMW clearly knows what they doing when it comes to over-sized, sporty saloons.
      Awhattup
      • 2 Years Ago
      hmmm.... a proper S 63 AMG or 65 AMG competitor? depends V8 or V12.
        Awhattup
        • 2 Years Ago
        @Awhattup
        Agreed, to be competitive against 65 AMG, you have to have V12... The S 65 AMG is such a monstrosity. not just the ridiculous HP, but 738 god damn torque!!!!
        TrueDat
        • 2 Years Ago
        @Awhattup
        the V8 they stuff in the M5 is more than capable of 600+ hp. BUT, that's not good enough to compete with the AMG S-class, in my opinion; it needs a V12.
        KaiserWilhelm
        • 2 Years Ago
        @Awhattup
        They already have a twin-turbo V12...
          k_m94
          • 2 Years Ago
          @KaiserWilhelm
          It only makes 500ish hp, or less than the twin turbo V8 in the M5. But such an engine in the 760 is more of an S600 competitor. If the M7 uses the same engine with boost turned up and way over 600hp, it would be ideal. It isnt as if they (///M) make their own engine design any more, neither does AMG with the eventual phasing out of the 6.2. But at least both companies have plenty of standard level weaponry from which to tune up for their special ops.
      • 2 Years Ago
      [blocked]
      Cruising
      • 2 Years Ago
      Sounds intriguing but I don't think many would really care. It would round out their portfolio in respect to their competition but I hope they don't expect any major profits from a M7. Cars like the S-Class, A8, and 7 Series are more about the prestige of owning a large luxury car not so much performance in my opinion.
      Tamoor Chaudhry
      • 2 Years Ago
      I don't think this is necessary. Besides, the Alpina B7 already fills this void nicely. If they do go through with it though, it will probably end the sales of the B7 in the US :/
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
      davebo357
      • 2 Years Ago
      They already offer the 7 series with a twin-turbo V12. Is anyone really clamoring for a more powerful 5,000+ pound luxury sedan?
        AnalogJesse
        • 2 Years Ago
        @davebo357
        The current M5 sort of fits that market segment, and it's a unanimously lauded sports car.
      911
      • 2 Years Ago
      I think it will be great to see M7 in the streets. I love to see what BMW can offer to the market.
      ken
      • 2 Years Ago
      This is what I don't really get. If you got a bit of extra cash, why don't you just hire a chauffeur instead?
        AnalogJesse
        • 2 Years Ago
        @ken
        The rich people I know got that way because they're stingy. A chauffeur, at least in most people's perceptions, is a much less-defensible expense than an expensive car in-and-of itself. Plus, if you have the money to drive a sweet car, why wouldn't you want to do so?!
    • Load More Comments