Automotive News Europe reports that struggling Japanese automaker Mazda is set to cut a total of 250 jobs in the U.S. and Europe. The cuts, originally reported by Japan's Nikkei, come as part of new reorganization efforts and represent 25 percent of the company's staff in both markets. Mazda has registered losses for the past four years due in part to slow sales and a stronger yen. As a result, the company is looking to tighten its belt around the world.

Mazda will slim its workforce to under 200 workers at a subsidiary in Germany, while the manufacturer's sales staff in California and Michigan will fall to around 550 employees. The news comes on the heels of a buyout last month that saw 107 U.S. employees leave voluntarily. Currently, Mazda has no plans to cut its Japanese workforce, though some reorganization may take place on the home front in the coming months. Those efforts are largely expected to consist of moving workers from satellite offices in Tokyo and Osaka to the home base in Hiroshima.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 26 Comments
      IGoZoom
      • 2 Years Ago
      The CX-5 should sell much better than the CX-7, which was a little pricey and guzzled gas. A new Mazda6 with Skyactiv techology is due for 2014. I'm anxious to see how well both products do in the market.... A real issue in the U.S. is the thin Mazda dealer network in some areas. In Metro Atlanta, we have more Mitsubishi dealers than Mazda! And there several mid-sized cities in Georgia, Tennessee & the Carolinas that have EVERY non-luxury brand dealer except Mazda....it's a problem.
        axiomatik
        • 2 Years Ago
        @IGoZoom
        The CX-7 is actually quite affordable, if you don't option it too high. Size-wise, it's almost Ford Edge/Nissan Murano, but pricing starts at only $23k, versus $28k for the Ford or Nissan. Mazda should have offered the NA engine much sooner, though. Mileage is competitive with the 2.5L NA engine (though the new CX-5 is much better). Only the turbo engine is truly thirsty.
        thedriveatfive
        • 2 Years Ago
        @IGoZoom
        aerodynamics....
      CarCrazy24
      • 2 Years Ago
      This is sad news to hear, as Mazda is one of the last independent car manufacturers left that actually cares about the enthusiast. Every single car in their line-up is great to drive, gets great mileage, and looks very nice. Their CX-5 is fantastic, and I'm hopeful that they will bring the diesel/AWD here. I am looking forward to picking up a CX-5 should a diesel land in it next spring. I wish Mazda would develop a small truck with a diesel to bring here, that would really be a nice addition to the market. The new Mazda6 looks great, I think once the design language spreads to the entire line-up based on the new styling on the CX-5, and the new Miata comes out, sales will pick up!
      Michael Major
      • 2 Years Ago
      Don't count Mazda out yet, if gas prices rise, they are in a position to take off. Between the sky active tech and a diesel that can get up to 70 mpgs, they might just turn it around.
        mrx19
        • 2 Years Ago
        @Michael Major
        Agreed. This sky active deal seems to be the real thing. Drove a CX-5. Head and shoulders better than any other compact ute I've driven. Never have understood why Mazda seems to struggle here. Their products offer a significantly more entertaining driving experience than the other Asian competitors. Guess they need to try appealing to the car = appliance crowd that VW has decided market to.
          michigan
          • 2 Years Ago
          @mrx19
          Exchange rates... they build too many of their cars in japan and then sell them here
        Dean Hammond
        • 2 Years Ago
        @Michael Major
        too late?...not sure, diesel would be a coup...but will it even make it here ( USA )
      RUNRUNRUN@ilikeelectronics.com
      And Obama will blame Bush...
        Alex G
        • 2 Years Ago
        @RUNRUNRUN@ilikeelectronics.com
        No, he'll just subsidize Mazda to keep jobs here and the republicans will vote for it. DEY TUK ER JERBBS!!
      Spartan
      • 2 Years Ago
      ♫ Doom Doom Doom ♫
      Scr
      • 2 Years Ago
      Like many other Japanese companies like, they shot themselves in the foot with questionable design decisions not at all tailored to their markets. And Mazda has always had a terrible dealer experience, and could not care less to fix it. While they do tend to run for a long time, the interiors also tend to fall apart around the driver.The 3 used to be a nice car and sold well, but now its "smile" look is hideous and is hurting sales. The 6 is a also-ran whit the Koreans now eating thier lunch. There are too many other quirks to mention, but, the did that to themselves.
      - v o c t u s -
      • 2 Years Ago
      I didn't realize the CX-5 had those ridiculous, nonsensical headlamp cover bulges until examining this article's photo. Ugh.
      Willie
      • 2 Years Ago
      Mazda will live on. Mazda has some great current products as well as good stuff in the pipeline and the new CX-5 and revised 3 are selling like hotcakes. The new 6 will also be a great addition. I agree with others that I'm glad to see them moving away from the "smiley face" design (I'm so glad my 6 doesn't have that) and I do believe that contributed to some sales slide. I'm amazed that people keep trying to save Saab but if I was a rich investor, I would much rather invest my 500 million dollars I happen to have laying around on Mazda. Lets face it, even when Saab was apart of GM it never sold well (it was marginal at best).
      • 2 Years Ago
      [blocked]
      Johnny-wat
      • 2 Years Ago
      I personally owned two Mazdas. First an RX-8, and then a MazdaSpeed6. Their cars are some of the most entertaining and FUN cars to drive on the road. The RX-8 was a total blast on the track, while their MazdaSpeed6 gave me so many giggles I sometimes forgot where I was actually going. But my third car was a Honda S2000. Why? Because of their dealers. I searched far and wide for a good dealer, and I found ONE in another county altogether. I drive for an hour to get there. Mazda, you truly do make cars worth driving. They always felt as if they had a soul. But your dealers suck. Honda may make mostly appliances, but at least their dealer experience is pretty good.
      Teleny411
      • 2 Years Ago
      Mazda & Mitsu both need a partner with platforms, engines & stylists.
      RGT881
      • 2 Years Ago
      BS on stronger yen statement. Germans don't seem to have any trouble moving their product when Euro was at $1.38/E. Stronger currency means better purchasing power of commodities such as metals, plastics and leather and not to mention cheaper transportation costs. So okay they think about it in nominal terms, good for them. Fact of the matter is that Mazda has a weak product portfolio. It's 3 and 6 which should have been bread and butter models have not set the world on fire in the slightest. CX models have been doing okay, but that's not good enough to survive in today's volatile environment. My anticipation is that Mazda will merge with with another manufacturer, perhaps Honda. We had Toyota take over Subaru and it only makes sense for Honda to take over Mazda.
        Jake
        • 2 Years Ago
        @RGT881
        German cars carry a much heavier profit margin here, especially if you add an option at all. Plus, the Germans are all trying to build as much crap here as they can right now. Not quite a fair comparison. I wonder how many sales they lost with the big goofy grills they put on for a while. I, personally looked at a CX-5 recently because I heard you could get a manual, but only with the very bottom model, with few options and no color choices.
          Wisdom Seeker
          • 2 Years Ago
          @Jake
          That is how most manufacturers are offering their MTs now. Base models only, with limited options. Almost like they are looking for a reason to completely phase them out.
        jclaxton78
        • 2 Years Ago
        @RGT881
        Whoever Ok'ed the smiley face design is directly responsible for Mazda's downfall. I remember waiting for the new 3 to come out (planned on getting it) and when I first saw a picture of it I was dumbfounded. It was an immediate deal-breaker. And then, I watched as the smile spread like an STD to the rest of the Mazda line-up (save for the 6).
    • Load More Comments