It's business in the front, party in the back for this 2013 Acura ILX ad that premieres June 4.

The dual personality commercials try to show you that this new compact luxury sports sedan fits into all of the aspects of a person's life or, at least two: Work and play.

The pair of commercials – of course, there are two – walk you through two young executives' lives, showing how they aggressively make decisions, flirt with beautiful women and perfectly balance work with play. Then just over half way through the 30-second commercial, they catch a respite from their busy and exciting lives by hopping into their ILX.

We think what Acura really needs is a split-screen of the same guy looking at his Facebook page at work, then looking at his Facebook page at home before heading outside to take another picture of his ILX... for Facebook.

Scroll down to check out both ads.




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    • 1 Second Ago
  • 60 Comments
      Justin Shaw
      • 2 Years Ago
      Might sell like hotcakes or crash like wall street. Time will tell
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
        jvshenderson
        • 2 Years Ago
        Not only is this post really odd and possibly offensive, but you shamelessly included a link to your blog that has NOTHING to do with cars as far as I can tell. Not appreciated.
        DriverSide
        • 2 Years Ago
        What does being gay or your stupid blog spamming have to do with this article. I am straight and I am an artist. Stop being a turd.
      50 AKA Ferrari
      • 2 Years Ago
      Acura has to be one of the worst brands ever. Might as well shut it down. Who really buys their cars thinking they actually bought something of luxury....
        g2k
        • 2 Years Ago
        @50 AKA Ferrari
        better than BMW who doesn't give you standard leather on a $50k 5-series
      Jack
      • 2 Years Ago
      finally put a "black enough" person in their commercial after the whole NSX deal
        fly by wireless
        • 2 Years Ago
        @Jack
        Don't know why Jack's being voted down. He's referencing the incident where Acura put out a request for a black guy in an ad but didn't want him to be "too dark". http://cdn.eurweb.com/wp-content/uploads/2012/04/accura_audition_info2012-big-ver.jpg
        miketim1
        • 2 Years Ago
        @Jack
        Care to explain what u mean by "black enough" Cause I didnt see any color just two people going about their business.... Sounds like u have a personal issue....
          Jack
          • 2 Years Ago
          @miketim1
          Wrangler Unlimited - i like to see your source of this. btw this is just hilarious if you fallow the link to the nsx commercial you will see that its acura that sees "color" in people
          fly by wireless
          • 2 Years Ago
          @miketim1
          Wrangler, I'll have to call bullshit on calling black people most racist. Plop a person of any race among them and if that person's respectful to them as human being he'll be accepted and no social walls, spoken or otherwise will be maintained between them. Try that with a black person among white or a white, black, etc. among Asian... Given that white superiority is the norm in and central our culture/worldview (both at home and abroad) and that you refuse to see that, it says a lot about just how deeply rooted racism is in yourself.
          • 2 Years Ago
          @miketim1
          [blocked]
          Jack
          • 2 Years Ago
          @miketim1
          i knew that people who don't know their autoblog would find something to cry about ps thanks jvshenderson for the link
          Jack
          • 2 Years Ago
          @miketim1
          i see one black guy and one white guy
          jvshenderson
          • 2 Years Ago
          @miketim1
          http://www.autoblog.com/2012/04/18/acura-apologizes-after-casting-not-too-black-actor-in-super-bo/
          threefortyduster
          • 2 Years Ago
          @miketim1
          Sucks that you're color blind. Regardless of what the media/tv may have you think, you are allowed to notice that a person is of a different race. The issue is how you react to it. So congratulations for overcompensating.
          • 2 Years Ago
          @miketim1
          [blocked]
          - v o c t u s -
          • 2 Years Ago
          @miketim1
          you may not see color, but trust that they do. sadly, it's always a deliberate decision to market to "urbans"
          • 2 Years Ago
          @miketim1
          [blocked]
          Jack
          • 2 Years Ago
          @miketim1
          Wrangler Unlimited - and you assume that im white
        AP1_S2K
        • 2 Years Ago
        @Jack
        hahaha...........!
      • 2 Years Ago
      [blocked]
      Richard
      • 2 Years Ago
      The nicest....civic...in the world! (Disclosure - I own a current gen MDX)
      jj72
      • 2 Years Ago
      Until they get rid of that beak and consider having some RWD vehicles, I will never think of buying an Acura.
      hp
      • 2 Years Ago
      Cool civic story bro.
      Carpinions
      • 2 Years Ago
      By itself, the ILX looks pretty good and well chiseled. By the end of each video, I half expect to see a Lexus or BMW, not an Acura ILX. The car frankly doesn't do those ads justice. I continue to be skeptical of Acura's direction and ability to turn its image around.
      Richard
      • 2 Years Ago
      The nicest....civic
      miketim1
      • 2 Years Ago
      Decent... but when will Acura become a serious Luxury brand........
      A Danforth Wilkins
      • 2 Years Ago
      "Compact Luxury Sports Sedan"? What's sporty about it? Not as fun as the already long-in-the-tooth Civic SI AND a fully loaded ILX only gets me a frickin' 5-speed auto. Bull$%*&. It's like Honda is stuck in 2003 except now with worse product.
        • 2 Years Ago
        @A Danforth Wilkins
        [blocked]
          A Danforth Wilkins
          • 2 Years Ago
          Honda still has one of the best, 1st-gen TSX might be near the top. My previous cars include a '99 SVT Contour and an '87 300ZX 5-speed. So try not to assume anymore, ok? Oh, and my Dad's Porsche 4S is the best I've ever driven, and I'm a bimmer guy.
          SatinSheetMetal
          • 2 Years Ago
          1) He never said that he couldn't drive a manual, he just said that the automatic that 95+% of buyers will take is an outdated pile. 2) LOL at you posting your proclaimed superiority on the internet. You should learn to post on Facebook, it's one of the best circle-jerks in the business.
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