BMW M3 M Performance Edition in Frozen Red - studio shot

If you're tired of the usual shiny paint job that appears on 99-percent of the cars on the road, a matte finish could be just what the proverbial doctor ordered. But while matte black is the common choice among the anti-gloss set, to our eyes, it can often look like someone simply forgot to apply the primer. That's why many of us around the virtual Autoblog watercooler like matte color wraps – such as those displayed by Alfa Romeo with the red 4C Concept and Ferrari with the green 599 HY-KERS prototype.

Once the strict purview of aftermarket mod-jobs, matte finishes are growing more maintstream as select manufacturers have begun offering them direct from the factory. Notable examples include Mercedes-Benz (which we checked out in Detroit this year), Hyundai (which is launching the Veloster Turbo in matte gray) and Maserati (which launched the GranTurismo S Limited Edition in flat blue). But few have embraced the anti-glare approach like BMW has with its recent succession of special edition M3s. The Bavarian automaker dubs them "Frozen," and is now coming back with an array of special editions of both the M3 coupe and its newer, bigger brother, the M5 sedan.

BMW is launching the M Performance Editions of both the M3 and M5 in Frozen Red, Frozen White and Frozen Blue. Black leather interiors with accent stitching color-keyed to match the exterior – along with Alcantara-wrapped steering wheels and piano black trim – come as part of the package, as do matte black alloys. Both models also come packaged with buckets full of additional equipment to make the specials even more so.

Only 30 such M3s and another 30 M5s will be made, and made available, unfortunately, exclusively in the UK. But if past Frozen editions are anything to go by, BMW is likely to find more than enough demand to make the matte red, white and blue editions available in the USA soon enough. In the meantime, you can scope 'em out in the high-res image gallery above and the press release by scrolling below.
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The new BMW M3 and M5 M Performance Editions

31.05.2012

Two exclusive new M Performance Editions for the BMW M3 and BMW M5 are being built by BMW M GmbH solely for the UK market. Just thirty of each model will be available costing £74,080 OTR for the M3 M Performance Edition and the M5 M Performance Edition is priced at £95,140 OTR.

Showcasing BMW Individual, these M Performance Editions will bring three new Frozen paint colours to the UK for the first time; BMW Individual Japan Red with a Frozen Red wrap, BMW Individual Frozen White and BMW Individual Frozen Blue. All are on sale now. To complement the striking exterior colours, all M5 M Performance Editions come with Full Black Merino leather upholstery and all M3 M Performance Editions come with extended Black Novillo leather upholstery, both with contrasting Mugello Red, Lotus White or Tobago Blue stitching as standard.

Floor mats with contrast piping, an Alcantara steering wheel, BMW Individual Piano Black interior trim with a 'One of 30' laser cut designation, front headrests with M stitching and door sills with 'BMW M Performance Edition' designation complete the look of the interior.

The new BMW M3 M Performance Edition features BMW's class-leading 420hp V8 engine with power transferred to the road via a standard seven-speed M DCT transmission and variable M differential. The car also comes with the Competition Package as standard, which features 10mm lowered suspension, Electronic Damper Control with Sport mode and a revised DSC+ system.

Additionally, the BMW M3 M Performance Edition boasts an array of extra standard equipment including; 19-inch M Y-spoke Matt Black alloy wheels, Dark Chrome exhaust, side gills and kidney surround, jet black bonnet intakes, carbon-fibre front splitters, high-gloss Shadowline exterior trim, folding exterior mirrors and sun protection glass to complement its unique exterior. Adaptive headlights, DAB digital radio, a Harman/Kardon 13-loudspeaker system, BMW Professional Media Package, mobile application preparation, telephone USB audio interface and Internet add to the M3's practicality. While the sliding front armrest, front seat heating and front and rear Park Distance Control complete the package. The extensive list of equipment, now standard, is worth £9,790.

The new BMW M5 M Performance Edition features BMW's latest 560hp TwinPower Turbo V8 engine complete with race-bred chassis technology including an Active M differential and electronic damping control. Combining track-car dynamics with supreme touring comfort, the new BMW M5 M Performance Edition includes £22,075 worth of additional equipment as standard.

For this added value 20-inch M Double-spoke Matt Black alloy wheels, Dark Chrome exhaust, side gills and kidney surround, M Sport multi-function seats with lumbar support, powered bootlid operation, sun protection glass, split-folding rear seats, comfort access and soft close doors add to the already impressive standard equipment list. A reversing assist camera, High-beam assistant, Internet, BMW Professional 12-loudspeaker system, telephone USB audio interface, mobile application preparation and speed limit display complete this exclusive model.