It's a near-endless tale, the story of the all-electric Fiat 500. Whether you're looking back at 2010, 2011 or earlier in 2012, there's been reports and claims and stories. Today, there's more.

Fiat-Chrysler CEO Sergio Marchionne recently spoke to the media about his companies' fuel-efficiency efforts, saying that hybrids and natural gas-powered vehicles will be coming by 2017. On the electric front, the Fiat 500 EV will be introduced in North America later this year, Marchionne said, admitting the car was being built for two main reasons: first, because California's ZEV mandates require it and, second, so Chrysler engineers learn more about electric powertrains. That sure makes it sound like Chrysler is years behind other companies, given that others have EVs on the market already. We know that Chrysler made a splash with the ENVI vehicles in 2008, but it's been relatively quiet since then.

The Fiat EV is not going to be a financial windfall. Marchionne recently said (again) that Fiat "will lose money on every car we make." The car could lose Fiat as much as $10,000 per vehicle.


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  • 68 Comments
      Jimmy
      • 2 Years Ago
      I'd buy it but now that I know what ******** they are I'll take my business elsewhere. Backwards idiots.
      Andrew Richard Rose
      • 2 Years Ago
      Having lived here in Italy for the last eight years I can see where he is coming from . The Italians are no risk takers , everything remains static here , in my town we do not even have sidewalks ! Anyway if you had as much stock in ENI as Sergio has ,you would not be pleased with the prospect of electric cars !
        Ford Future
        • 2 Years Ago
        @Andrew Richard Rose
        Ah, the real motivation arises. Thanks for the info on ENI.
      Joeviocoe
      • 2 Years Ago
      And automakers only complied with emissions standards only because the EPA forced them to. Sometimes the invisible hand of the free market is too busy jerking off their own profits to react quickly to a changing environment.
        throwback
        • 2 Years Ago
        @Joeviocoe
        What's the problem? If Fiat is wrong and everyone wants an EV, then Nissan will ascend and Fiat will go bankrupt along with every other brand that does not make what people want.
          2 Wheeled Menace
          • 2 Years Ago
          @throwback
          Yes, everyone wants a slow, heavy, expensive, poorly engineered EV with no interior room..
          Joeviocoe
          • 2 Years Ago
          @throwback
          I wish it were as simple as many laissez faire capitalists seem to think it is. Politics, lobbyists, and other forces are prevalent. I don't think Fiat-Chrysler has the muscle anymore... but GM, Toyota and others certainly did. Lobbying to kill mandates in the 90's. Influencing government to slack off just because they didn't want to take the risks. The automotive industry is more about "Manufactured Demand". Instead of going 'bankrupt', some automakers kick and scream instead and pay millions to lawyers and lobbyist to fight regulations. Vehicles sold in the U.S. have appeal due mostly because of clever marketing and advertisements TELLING consumers what they "need or want". Hence the SUV boom of the 90's and 00's They could do the same for EVs, but it is so much more profitable to manufacture demand for more profitable/less risky cars.
          Joeviocoe
          • 2 Years Ago
          @throwback
          And that is what Fiat could possibly build if it wants to prove to people that the "demand isn't there". Like I said, Kicking and Screaming.
      goodoldgorr
      • 2 Years Ago
      It just prove that bev are useless and money losers and also the supposedly fast charging infrastructure is a pipe dream . Roller blades with well maintain rubber wheels are a better vehicle with as long range as this upcoming product from goverment (big oil).
        SVX pearlie
        • 2 Years Ago
        @goodoldgorr
        "Roller blades with well maintain rubber wheels are a better vehicle with as long range as this upcoming product from goverment (big oil)." Have you ever bladed 100 miles in a day? No? Then it's not as good as a bicycle. Because I've done that.
        Sasparilla Fizz
        • 2 Years Ago
        @goodoldgorr
        Come on Gorr, big oil supports Fuel Cell vehicles (with their own money) not plug ins (which they fear and want killed). Big oil wants the (incorrect) message you are giving right here.
        goodoldgorr
        • 2 Years Ago
        @goodoldgorr
        If you take account of the time it take to get a recharge with 110 volt then now rolerblades get faster and cheaper to move in a 100/2 multiply by 80% = 40 miles radius. Level 2 and fast charging are not recommended by battery manufacturer and bev are sold only with level 1 charger included with the bev. Level 2 and fast charging are not the invention of bev maker but are pr product done by big oil related folks and some bloggers here.
        Rotation
        • 2 Years Ago
        @goodoldgorr
        Rollerblade wheels are made from polyurethane.
      • 2 Years Ago
      Yes I will go out with you but only because my Dad is making me. That's gonna be a fun date....
      Sasparilla Fizz
      • 2 Years Ago
      No guessing as to the motives (or aspirations) for the vehicle here. As others have mentioned it makes the proposition much more appealing to take your business to a plug in manufacturer that is actually trying to make a serious go of plug-in vehicles (Nissan, Tesla, GM).
      Seph
      • 2 Years Ago
      yup, he said it..
      • 2 Years Ago
      Electric cars are not a failure as many like to point out. Lousy electric cars fail - just like lousy versions of any product. I'm looking at you Fiat, Ford, Fisker, Coda, Smart.
        SVX pearlie
        • 2 Years Ago
        So the Toyota IQ EV will be a success? Along with the MINI EV?
          SVX pearlie
          • 2 Years Ago
          @SVX pearlie
          OK, chris, thanks for the clarification. What's completely insane is how the GM has to sell Spark EV, when they've already sold well over 10,000+ Volt... The Volt is literally the best-selling USDM plug-in of all time, and it's not good enough for CA? Quite simply, anything which qualifies for the Federal $7500 rebate should count under the CA EV mandate. Then, OEMs would have more options to design things which people actually buy. Rather than stroke some bureaucrat's ego.
          • 2 Years Ago
          @SVX pearlie
          Please don't interpret my omission to imply that I think anyone not in my list will succeed. Indeed, please add the Honda Fit EV and Toyota IQ EV to the list of lousy products.
        Spiffster
        • 2 Years Ago
        I was not aware that Ford, Coda, and Fiat had already developed a reputation for failing EVs...
          Greg
          • 2 Years Ago
          @Spiffster
          chris, are you saying that the Focus Electric is a lousy product? That's not what any review has said. There are only two negatives I've heard about it: - the price (and every EV so far suffers from that flaw) - the batteries intrude into the storage area (a very real problem, but minor, and it will easily go away as battery energy density goes up)
          • 2 Years Ago
          @Spiffster
          I don't think you understood the structure of my statement. I didn't say that Ford, Coda and Fiat had failed - I said that they built a lousy product, and predicted that they would fail.
      ELECTRIC4ME
      • 2 Years Ago
      Innovate or die Fiat-Chrysler...
      lad
      • 2 Years Ago
      It's not easy to shift from the short-term greed and profit road to the long-term side road that embraces a technology that' requires taking a real risk; but, is better for the U.S. economy and the health of the citizens. Nissan's CEO is willing to take the chance because he knows his company will grow by innovation and good R and D. What will happens if the Congress stops subsiding gasoline prices to keep them low?
      Rotation
      • 2 Years Ago
      Well, he is being honest. Personally, I'm with the others who say they'd rather but from a company that wants to offer an EV, a great EV instead of just doing it to check a box.
        SVX pearlie
        • 2 Years Ago
        @Rotation
        Exactly. He's calling a spade, a spade, and I respect him for doing so.
      mapoftazifosho
      • 2 Years Ago
      Punk should be thanking us for the free US automaker...
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