Design language is a tricky thing. Err too much on one side and nobody will recognize your cars. Fall on the other and all your cars will look the same. Aston Martin, you might say, emerges more on the latter side than the former. Which isn't to say that we don't like how their high-end GTs look, mind you. But if any company is in need of a design shakeup, you could argue that it's Aston.

That's at least a little bit of what the British automaker shot for this weekend at the Concorso d'Eleganza Villa d'Este, the glamorous open-air auto show on the shores of Italy's Lake Como. There it presented the AM 310, a concept that ostensibly previews the replacement for the DB9 and DBS.

Said to be based on the same VH architecture that underpins the company's entire lineup (save the One-77, which has reportedly finished its production run anyway), the AM 310 packs a revised version of the same 6.0-liter V12 that was first developed for the DB7. It's packed into a shape that is distinctly Aston Martin, only in an updated form.

Gaydon has yet to release any official photos or press release on the new concept, so while you wait for them, you'll want to check out the videos below for a closer look – if only for the otherworldly sound the engine makes.





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    • 1 Second Ago
  • 27 Comments
      Tstag
      • 2 Years Ago
      Why does Aston need to shake up it's design language? Porsche hasn't changed the 911 much and all there cars are based around one design language. If it works for Stuggart's finest, why would Aston do anything different?
        Bobby_Sards
        • 2 Years Ago
        @Tstag
        I agree, but I hope you dont see this car as a shake up, its pretty conservative!
        Brendan Hummel
        • 2 Years Ago
        @Tstag
        I couldn't agree more! An Aston Martin, should look like an Aston Martin and are some of the best looking cars on the road, in my opinion. If it ain't broke don't fix it. Another manufacturer that comes to mind, is Morgan. Granted, they are certainly more "niche" than an Aston, but I mean, that company is manufacturing cars that look EXACTLY like they did 60 years ago, and no one bats an eye. That being said, the carbon trim and the wheels, do make it look a little too unrefined. But wheels can be changed with a few bolts, and the trim could easily be replaced by painted bits before this car even leaves the factory. Wave a checkbook around, and Aston would probably paint the thing bright pink with purple wheels and neon green racing stripes... :)
      Dante
      • 2 Years Ago
      The trunk doesn't even fit properly, overall it looks like a poor One-77 replica. The wheels are horrible, the front lip is horrible, the trunk is horrible (bring back the stylish DBS spoiler integrated in the trunk) and the color is horrible for an Aston. This is not the DBS successor I was hoping to see.
        • 2 Years Ago
        @Dante
        [blocked]
          Dante
          • 2 Years Ago
          The problem is the trunk, its too horizontally long. Make the trunk shorter and tail lights longer. Move the license place back up like the DBS has it and connect the tail lights with a chrome line. Basically just take the DBS, put Virage head lights on it, and AM 310 tail lights on it. The interior is gorgeous though.
      dallifornia
      • 2 Years Ago
      I really love all of the design elements, but it just doesn't feel cohesive. The wheels, the front lip, and rear bumper all scream speed, but it just sort of looks tacked on rather than integrated.
      IBx27
      • 2 Years Ago
      The carbon mouthguard is tasteless and the new taillights don't do it for me. The current crop of AM's are, unfortunately, likely to be the last truly beautiful cars they make. But man, are they beautiful!
      mikeymac
      • 2 Years Ago
      all the talk about the design language is true. but my god, that sound. they could make anything and as long as it sounds like that my heart will melt.
      Jesse Sturm
      • 2 Years Ago
      Don't like the wheels..
      ashwats
      • 2 Years Ago
      Did anybody notice few of the tail lights were not working.... Anyhow it is a prototype not everything expected to work?!?! :)
      imag
      • 2 Years Ago
      I would actually argue that, while the designs are as gorgeous as ever, the platforms and the engines are the bits that need refreshing. It's too bad Aston don't have more money to do it. And say what you want about that V12, but it is the best sounding V12 out there now, with the possible exception of the Zonda F.
      fragmit50
      • 2 Years Ago
      Ford Fusion coupe look hot!
      Sean Flanagan
      • 2 Years Ago
      Different in all the details, but still unmistakably an Aston Martin. Dare I say this is sexier than the DB9?
        • 2 Years Ago
        @Sean Flanagan
        [blocked]
      Sukairain
      • 2 Years Ago
      Terrible design that ruined a clean car.
      me
      • 2 Years Ago
      actually i would argue aston looks better than its competition....the rapide looks better than the panamera and ff. the db series looks better than the gallardo 911 gtr i personally like it more than 458 (im sure many will call me stupid) actually the 612 and 599 are kind of ugly also.
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