Anyone familiar with the annual SEMA show should recognize the name Fox Marketing. After all, the company shows up to the tuning show in Las Vegas every year with an interesting creation or two. But now, we're going to watch two of those modded vehicles meet their demise.

In the video, Brian Fox talks about the two vehicles being sent to the crusher – a twin-turbocharged Lexus IS F and special IS C – saying that all manufacturers crush their media fleet vehicles. That's not entirely true, though. Yes, many press vehicles are crushed, but they're commonly of the pre-production sort or are simply cars that were never issued VINs. Show cars, like these SEMA one-offs, are usually crushed, as well.

Scroll down to see the action unfold, though we recommend jumping ahead to the 2:00 mark – that's where things start to get interesting. Click through the gallery below, as well, to see some still shots from Fox Marketing's day at the crusher.