Anyone familiar with the annual SEMA show should recognize the name Fox Marketing. After all, the company shows up to the tuning show in Las Vegas every year with an interesting creation or two. But now, we're going to watch two of those modded vehicles meet their demise.

In the video, Brian Fox talks about the two vehicles being sent to the crusher – a twin-turbocharged Lexus IS F and special IS C – saying that all manufacturers crush their media fleet vehicles. That's not entirely true, though. Yes, many press vehicles are crushed, but they're commonly of the pre-production sort or are simply cars that were never issued VINs. Show cars, like these SEMA one-offs, are usually crushed, as well.

Scroll down to see the action unfold, though we recommend jumping ahead to the 2:00 mark – that's where things start to get interesting. Click through the gallery below, as well, to see some still shots from Fox Marketing's day at the crusher.



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    • 1 Second Ago
  • 59 Comments
      Hajime1990 #follow
      • 2 Years Ago
      Sure its the smartest way to get rid of a million yen sports car.
        • 2 Years Ago
        @Hajime1990 #follow
        [blocked]
          Synthono
          • 2 Years Ago
          All car manufacturers do this, not just Lexus.
      NightFlight
      • 2 Years Ago
      I'll x23595 the aforementioned notion that these should be auctioned off for charity. The engines could be removed, and the vehicles could be used as a showpiece only. Even if it only nets $1,000 to any charity, it is better than nothing. I understand that they aren't certified or safe for road use, but come on. What an incredible waste.
      Carbon Fibre
      • 2 Years Ago
      So? I find this really stupid, and complete waste for those who really want a vehicle, as many of us don't and can;t have. Why can't this be auctions or something? Of course, assuming the buyer assumes full responsibly and no liability from the company as is just a draft car and no the final revision. Really stupid.
      Talisman
      • 2 Years Ago
      Only the preproduction SEMA vehicles are crushed like this. We built a couple production ready SEMA vehicles and were able to keep ours and sell them once we were done with marketing.
      Brendan Hummel
      • 2 Years Ago
      For fear of sounding like a hippie... what the hell?! This is exactly why my GF complains about cars, and car racing, and everything involved in the auto industry. Give the damn cars to someone who needs it instead of just crushing the thing. Find someone with a 10 yr old Honda Civic (myself), give them the Lexus, fix my Honda, er... that person's Honda... give it to someone who has no car, and desperately needs it to take their kids to school or whatever, and make the world a better place. Good publicity, good karma, and less crap rotting in a landfill... Win. Win. Win. (Plus I... I mean SOMEONE, would get a Lexus..)
      Blackout X
      • 2 Years Ago
      Why not auction them? The body appears to be in great condition.
        AP1_S2K
        • 2 Years Ago
        @Blackout X
        they can't. I think the cars don't actually have a legit VIN number. They're only meant for the media or as special builds. If you go behind most manufacturer HQ's, like Honda, you'll see a bone yard of show cars past sitting there. Not for sale, but they're meant only for the crusher.
          Aaron
          • 2 Years Ago
          @AP1_S2K
          I saw a stack of crushed Vipers on a truck while at Chrysler's HQ in Auburn Hills. Made my stomach sick seeing such beautiful cars crushed.
          Pirooz SC Vahedian
          • 1 Month Ago
          @AP1_S2K

          wrong, they do have vins.. they are pre production cars, they could be sold as dollar cars for use on track as a track car only but they dont.. :(  they get their money back usually after they show that the car was crushed.. sometimes  people get a wreked car same model and crush that and say it was the car in question..


      AE86
      • 2 Years Ago
      Beautiful cars. 600hp Twin Tubro ISF...... Just leave them as a showcase jesus.
      shazzam
      • 2 Years Ago
      ppl can be so goddam wasteful its unbelievable!! why issue them without Vin's in the first place? why not strip the car before its crushed....etc. smh wft
      NamorF-Pro
      • 2 Years Ago
      What?!!!!! My babies!!!! What the ***** are you thinking?!
      brandon
      • 2 Years Ago
      What a waste. I would take either one if they were able to be registered. Even if they weren't, I wouldn't mind having them just to play on private property with.
        brandon
        • 2 Years Ago
        @brandon
        Not to mention, I'm surprised LKQ would have crushed them instead of scrapping them. Afterall, that is what LKQ does. They sell used autoparts.
      seansverige
      • 2 Years Ago
      Show cars - especially if you mean that in it's broadest sense - are not crushed as a matter of course. Smacks of marketing hypocrisy to me: presenting tricked out cars at SEMA to show they're down with the kids, then crushing them so there's no blowback with their ACTUAL demographic along with some disclaimer to the effect of 'These cars are for show only; neither Lexus or any of it's affiliates in any way condones....' And look, Lexus even gets a little bit of exposure halfway between SEMAs by doing this now...
      Fox Marketing
      • 2 Years Ago
      They should be in a Lexus Museum somewhere was our thoughts? But, it is what it is guys :(
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