Fiat CEO Sergio Marchionne, whose refrain is "We're willing to engage in discussions with anyone else" when it comes to making deals to achive a larger economy of scale, has opened another front according to a report in Reuters. When the deal was announced for Alfa Romeo to codevelop a roadster with Mazda to be based on the next-generation MX-5 Miata platform, further cooperation in Europe was mentioned as an aside. It could go beyond that, though, with Reuters reporting that that Fiat is open to building Mazdas in Fiat and Chrysler plants worldwide.

Such an agreement would allow Fiat to address unutilized factory capacity and the platform-sharing necessary to the arrangement would lower development costs – a hot-button priority for both Fiat and Mazda. Of course, this is only a statement of willingness on Marchionne's part, but with the same statement being made so often and Mazda being in a bit of a cost pickle, it's probably only a matter of time before something more serious comes of it.


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  • 47 Comments
      klsyanderson
      • 2 Years Ago
      Sergio is a genious!!! Anyone ever heard of Auto Union? It's called Audi nowadays.
      Myself
      • 2 Years Ago
      Please, no.... Unless the factory is staffed by Japanese workers, I don't want my Mazda to be built in Italy or US.
        guyverfanboy
        • 2 Years Ago
        @Myself
        The reason that Mazda has lost billions of dollars is due to the strength of the Japanese Yen. It makes perfect sense for Mazda to contract with Fiat-Chrysler to build their vehicles. It sure as hell is a lot cheaper than spending billions to build a new plant!
          Kumar
          • 2 Years Ago
          @guyverfanboy
          It sure is convenient to forget that both Honda, Subaru and Toyota have plants in the US, while the likes of Suzuki, Mitsu, and Mazda are hurting in that category.
          Sir Duke
          • 2 Years Ago
          @guyverfanboy
          Sure that's why. Funny thing though, you know, the Yen only affected Mazda. Mazda 3 and 6 both fell out of favor. Those are their bread and butter products. Think of what would happen to Toyota if both the Camry and Corolla sales tanked at the same time. Same goes for Honda with the Accord and Civic.
        MintzBuck
        • 2 Years Ago
        @Myself
        You do realize they built Mazada 6s at a Ford plant in Michigan, don't you?
        RJC
        • 2 Years Ago
        @Myself
        Please no, I want old world workmanship in my sports car. Would rather have an Italian vs a mass produced soulless appliance.
      Jarett Schneider
      • 2 Years Ago
      well that's the end of mazda
        Carlos Cruz
        • 2 Years Ago
        @Jarett Schneider
        Mazda was in a relationship with Ford before this, If that didn't kill it I don't see how this will
          Sir Duke
          • 2 Years Ago
          @Carlos Cruz
          As a former Mazda customer. I always laughed when folks said how much Ford needed Mazda. Mazda was trouble, which is why they were forced to tie up with Ford. Ford sold off their Mazda stock, and guess what? Mazda is in trouble again.
        guyverfanboy
        • 2 Years Ago
        @Jarett Schneider
        How so?
      Vergenbuurg
      • 2 Years Ago
      Chrysler = Big vehicles, interesting and innovative engineering, quirkiness Fiat = Small vehicles, style, fuel economy, quirkiness Mazda = Sportiness, lightweight, reliability, quirkiness ...this honestly makes a helluva lot of sense... and since Mazda is no longer under control of Ford, they're ripe for new partnerships.
        aatbloke1967
        • 2 Years Ago
        @Vergenbuurg
        "and since Mazda is no longer under control of Ford, they're ripe for new partnerships." And Ford has an existing partnership with Fiat.
        Xedicon
        • 2 Years Ago
        @Vergenbuurg
        Could you just imagine the next RX model rocking the 3.6 with a stick? It would weight nothing, have 300hp, RWD and get great mileage. On top of all that there'd be some Italian design thrown in for good measure. Lets hope that happens!
      Ryan
      • 2 Years Ago
      Ha! When Mazda was faltering, I said something along the lines of, "Gee, don't you think it'd be an interesting idea for Mazda and Chrysler/Fiat to partner up?" And what happens? They announce the joint development of a car together, and now Chrysler/Fiat is offering to help Mazda build cars! I should work for AB! ;)
        The Ed
        • 2 Years Ago
        @Ryan
        Problem is everybody else said the same thing.
        Ryan
        • 2 Years Ago
        @Ryan
        I actually was completely kidding, but a buncha douches thumbs-downed me anyway. Oh well, good thing I don't live for AB thumbs.
      gregmlr
      • 2 Years Ago
      What an interesting (yet not bad) partnership. Hopefully, though, my future CX-5 will still be built in Japan though. They just seem to build better vehicles than us 'yanks (and euros for that matter).
      Seph
      • 2 Years Ago
      Chrysler?? the nightmare... at least, we're gonna be sure now, that's not going to be equipped with SkyActiv technologies.. If this is true, I'm sure Mazda will only lend the current chasis of Miata... Maybe, the engine will be a tigershark (LOL!), so it's gonna be powerful...
      Willie
      • 2 Years Ago
      I can't say that it would be a bad thing. Mazda now being independent from Ford needs good partnerships to stay alive. I thought it was pretty bad the way Ford relied upon Mazda for their solid engineering and reliability record to improve their own cars and once they achieved that they dumped Mazda like it was a cheap date. One example of this is the Ford Fusion which shares all its underpinnings with the Mazda 6. Back in 2006 when this new car first went on sale it is because of Mazda's solid engineering that this was such a success and because the Fusion is so reliable it started to change people's opinions of Ford. Even in California where most drivers drive foreign brands the Fusion still sold well. Ford's reliability record didn't start improving greatly until they started using more of Mazda's developed engines and rebranding them under the Duratec name. I'm not taking a shot at Ford either but the truth is the truth. Certainly the new 2013 Fusion is mostly all Ford so they are on the right path (minus MyFord Touch) but it took partnering with Mazda to help make Fusion the success it is. As a current Mazda owner, I would gladly drive another Mazda built at a Chrysler/Fiat plant as long as I know that Mazda's strict guidelines are being met and it's Mazda's engineering and parts that are prevalent. What I mean by that is that I will drive a Chrysler product that's based on a Mazda but not the other way around (think Mazda Tribute).
        omgcool
        • 2 Years Ago
        @Willie
        Having recently sat in a new Mazda, I think they could benefit from Chrysler in terms of fit and finish (and Fiat in terms of resources). This would have been a joke between 2004 and 2010, but today Chrysler's interiors are virtually best in class. Design-wise, on the other hand, I think Mazda is right where it should be. Also, while I obviously haven't driven a Dart, it sounds like it has the potential to best the Mazda 3 in terms of driving dynamics, and it is a purely Chrysler-tune, so I wouldn't discredit their engineering just yet. I think they've got a lot up their sleeves and it's starting to show again now that they have the funding. Either way you look at it, I think it could be a great partnership, and I'm thankful Fiat is bringing life to these storied, struggling companies. Way to go, Marchionne.
          omgcool
          • 2 Years Ago
          @omgcool
          That's more or less what I've heard--while a dramatic improvement, it's still mediocre in some regards relative to its class. As you mentioned, the 200 is just a remodeled and reworked Sebring. I think a better representation of Chrysler's true work today is the Charger (V6, 8-spd), a car that is not merely a "facelift," but rather an entire new generation, virtually unbound by previous interpretation.
          Willie
          • 2 Years Ago
          @omgcool
          I agree omgcool that I shouldn't discredit Chrysler engineering but I for one think that Chrysler has still got a long way to go before they can become credible front runners in quality and reliability. But that's what partnerships are about, building on everyone's strengths for good of the whole group. I had a Chrysler 200 as a rental for my 4 day trip down south for a family reunion and I must say I was impressed at all the revisions made to the awful Sebring to make it a 200. But it still wasn't something to write home about, it was just a decent mode of travel from point A to point B.
      • 2 Years Ago
      [blocked]
        Steve
        • 2 Years Ago
        Rick is like a politician..... He takes a few facts and tries to warp them fit his agenda..... Talking about where those cars are built is just as useless as bringing up that the Nissan Sentra is also built in Thailand, the Toyota Corolla is also built in Turkey, or Volkswagen Passat's are also built in China, etc.......
          aatbloke1967
          • 2 Years Ago
          @Steve
          Rick claims he's from the UK, but every post I read of his seems to suggest he is anything but.
        aatbloke1967
        • 2 Years Ago
        "Italian Fiat 500 being built in Poland" And this is different to the mkII Panda, 126, Cinquecento and Seicento how?
        aatbloke1967
        • 2 Years Ago
        "American Chrysler Ypsilon being built in Poland" The Ypsilon isn't American. It's a rebadged Lancia for the UK market, as is the Delta. Underneath, the Ypsilon is the same car as the Fiat 500 and Ford Ka. Fiat's Polish manufacturing facilities have been in existence for decades.
      mcc1975
      • 2 Years Ago
      I did extensive research before buying a Minivan here in Switzerland. After taking all possible aspects into account (costs, driving experience, equipment, etc) it was more than clear that the Mazda 5 is by far the best vehicle (with the Ford Grand C-Max a close second). Especially the 100'000km-test from AutoBild gave a clear picture (all three tested Mazda with absolute flawless reliability). No other manufacturer has such a spotless performance not even Honda or Toyota. I would guess this is because virtually all Mazdas are made in Japan. I am shocked to see Fiat and Chrysler could be building Mazdas. With this twist, reliability records can only deteriorate...
        AMG THIS
        • 2 Years Ago
        @mcc1975
        Your math is flawed. Mazda sold like 12 of those vans compared to the other manufacturers that sold tens of thousandds of theirs. Good luck with that....
          mcc1975
          • 2 Years Ago
          @AMG THIS
          Surprising how much some people know around here. 12? Is that your math? And you say my math is flawed? Hahaha...
      Xedicon
      • 2 Years Ago
      Mazda does some great stuff (skyactive actually works), and makes genuinely fun to drive vehicles in just about every segment. I could think of a lot less desirable partnerships than one with Mazda. Like Daimler Benz for example.
      guyverfanboy
      • 2 Years Ago
      Due to the strong Yen, this makes perfect sense for Mazda to contract with Fiat-Chrysler to manufacture their vehicles. For Fiat-Chrysler this helps them use their unused capacity. Hopefully this means more closer ties for the future. I hope this means the next gen CX-9 is based off the Jeep Grand Cherokee platform.
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