A woman's place is in the garage – and some people want to keep them there.

The SEMA Mustang Build Powered by Women was created by Ford Motor Co. and the Specialty Equipment Market Association to create a pony car designed by and built by women.

But before a group of volunteers pull out their wrenches and pop a few beers in the garage, they need the general public to pick the car they'll create.

Whichever Mustang gets the most votes will be built by an all-female crew and shown off at the SEMA show in Las Vegas later this year.

The three finalists include:
  • High Gear: A luxury Mustang concept inspired by couture clothing, jewelry and buildings. It's supposed to fuse muscle and power.
  • Chormatic: Uses neon colors and anthracite chrome to create a futuristic version that was inspired by street art.
  • Fast Metal: Symbolizes raw speed and power, using unique tone on tone dark metallic finishes with red accents.
Votes can be cast at HotRod.com and additional coverage about the vehicles can be found at AutomobileMag.com, MustangMonthly.com and MuscleMustangFastFords.com. The full press release is posted below.
Show full PR text
Voting Now Open to Determine Final Design of First-Ever SEMA Mustang Build Powered by Women

DEARBORN, Mich., May 24, 2012 – Voting is now open to help select the final concept for the first-ever SEMA Mustang Build Powered by Women. To vote now through June 3, the public is invited to visit: http://www.hotrod.com/all-female-mustang-build-ford-sweepstakes/ to view three different design concepts and vote on the one they would like to see used for the build. Voters will be entered into drawings to win several prizes.

Announced earlier this week, the SEMA Mustang Build Powered by Women is a collaboration between Ford Motor Company and the Specialty Equipment Market Association (SEMA). Led by the SEMA Businesswomen's Network (SBN), a 2013 Mustang GT donated by Ford will be completely modified using the winning design from start to finish by women.

Beginning with three concepts developed by women designers and concluding with women volunteers performing the hands-on modifications, the project is meant to shine light on women working in the automotive aftermarket and to encourage more women to pursue careers in the industry.

The three concepts are:

High Gear: Designed by SBN Member, Jennifer Seely of Ford Motor Company, High Gear – a luxury Mustang concept – is inspired by international products in categories such as jewelry, couture clothing and architecture. Designed to stimulate the senses by fusing luxury and power, the results are fresh and exciting, propelling Mustang into a whole new arena

Chromatic: Designed by SBN Member, Jennifer Seely of Ford Motor Company, the ultimate pop culture edition Mustang takes a futuristic design approach drawing inspiration from such pop culture elements as street art and products for an exciting color palette that is free of all boundaries and disciplines. The anthracite-colored chrome body as a base exemplifies the neon colors bringing this Mustang to life. Design details include anthracite-colored chrome exterior, bright cyan wheels and white leather racing interior coupled with an aggressive track suspension and V8 roar

Fast Metal: Designed by SBN Member, Theresa Contreras from L&G Enterprises. Theresa takes the American muscle car to a whole other level using tone-on-tone dark metallic finishes and red accents for a dramatic design that underscores Mustang's DNA, raw speed and power

Source Interlink Media (SIM), a partner in the project, posted the three concepts on several of its websites so the public can vote for the design that will ultimately be selected. The concept with the most votes will be used for the build, which will take place at SIM headquarters in El Segundo, Calif.

"Women play a significant role when it comes to customizing a vehicle," said Bryan Harrison, senior manager of councils for SEMA and project manager on the build. "From purchasing the vehicle and determining what modifications to make, to executing the actual modifications and driving the customized vehicle, women are key players in the entire process. The SEMA Mustang Build demonstrates just how integral women are to customizing today's cars and trucks."

The completed vehicle will debut at the 2012 SEMA show in Las Vegas. The modified Mustang will then be auctioned off on eBay, with money raised to benefit the SEMA Memorial Scholarship Fund. The fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators by awarding cash scholarships to winning applicants.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 25 Comments
      jonnybimmer
      • 2 Years Ago
      So we pick which car is dressed up the best? For a promo that's supposed to promote women in the aftermarket scene, I would have hoped it would be for something a little more engaging than just altering the car's looks. Though to be fair, many of the cars at SEMA are there for the same reason. What would have been great would have been to use shells from Dynacorn, something Ford featured last year, and have them build a whole car ground up. That said, voted High Gear. Chormatic looked good, but I'm not big on the bright neon accents and Fast Metal looks like something someone would have built from the Underground Racing video game.
      AMG_M156
      • 2 Years Ago
      High Gear.
      Logan
      • 2 Years Ago
      I voted for High Gear.
      WillieD
      • 2 Years Ago
      I voted for High Gear. Chromatic looked pretty good but the ridiculous blue ruined it.
      da.kid1
      • 2 Years Ago
      My favorite is High Gear, least is Chromatic, adding neon colors to a car does not make it look futuristic at all if it doesn't work well with the design.
      GN
      • 2 Years Ago
      Is this a serious question? HIGH GEAR.
      NamorF-Pro
      • 2 Years Ago
      I personally love the High Gear!! That's pretty sicking looking....
      Jarda
      • 2 Years Ago
      High Gear in 2148x948: http://goo.gl/SEKoD
      ReTired
      • 2 Years Ago
      Match the choices to the photos ? The descriptions are not definitive and appear to be unrelated to order of the pictures in the gallery...but I'm not terribly enamored of any of them...sorry.
      Jarda
      • 2 Years Ago
      Hi-Gear, I love the copper color
      IBx27
      • 2 Years Ago
      I'm glad the text descriptions mentioned what color car they belong to... The one with the blue wheels would look better with body color wheels instead, and the green one would look better without the black door cards. The silver one is a silver mustang...so for now my vote goes for the green one.
      Masschine
      • 2 Years Ago
      I think High Gear has the best over all design. The interior looks tasteful and rich but not as emotionless as some German machines. The neon interior on Chromatic is painful and the neon wheels make it look like some kind of mutant pseudo drifter. I like the paint on Fast Metal but the interior has a look of a Spiker SUV.
    • Load More Comments