When it comes to promotions, "25,000 free miles" certainly sounds sexier than $200 cash back, doesn't it?

However it's framed, that's what Zero Motorcycles is offering to buyers of the company's battery-electric two-wheelers during 2012, according to Two Wheel Mania. Zero calculated how expensive the electricity would be that's needed to power the bike for 25,000 miles and came up with $200, so that's what Zero is putting on a Visa gift card for buyers.

Zero, which conducted its "National Demo Day" last weekend, is trying to keep sales going strong this year after the company more than tripled first-quarter sales from 2011. Late last year, Zero said its 2012 models include a battery option that provides more than 110 miles of single-charge range in city driving and more than 60 miles on the highway. Prices for this year's Zero models range from $7,695 to $13,995. Minus $200, of course.


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    • 1 Second Ago
  • 5 Comments
      Brody
      • 2 Hours Ago
      Zero has really improved their styling and I have really been interested in a test ride.
      Aaron Schwarz
      • 2 Hours Ago
      They get better and better with each new iteration: that is cool!
      2 Wheeled Menace
      • 2 Hours Ago
      Smart promotion that highlights how cheap it is to fill up an electric 2 wheeler. I agree with spiffster on this one.
      Ryan
      • 2 Hours Ago
      Maybe a few other car companies should refund the first 10,000 EV miles. 5 cents of power per mile, $500 for power. Or just say they will pay for 100% of the EV miles they drive in the first year. It helps get the cars out there in public, plus it is a only a few dollar per month.
      Spiffster
      • 2 Hours Ago
      This was on Engadget last week, Better late than never I guess. Brilliant promotion... saves people money while highlighting a key selling point of going electric.