The Middle East is an enormously vital market for McLaren, and not just because its oil barons have the cash to buy as many MP4-12C supercars as they and every member of their family could possibly want. While the team has only won the Abu Dhabi Grand Prix once and has yet to do the same at the Bahrain Grand Prix – the only two in the region (discounting Turkey), the company is part owned by Saudi businessman Mansour Ojjeh, and another part by the royal family of Bahrain.

Little wonder, then, that the upstart McLaren Automotive is setting up no fewer than six dealerships in the Middle East, the first of which has just opened its doors. To mark the occasion, McLaren took its new MP4-12C to the dunes of Abu Dhabi and around the Yas Island Marina Circuit and brought a camera crew – armed with a RED video camera and Canon's new 1DX – along for the ride. The resulting high-resolution images and footage are worth a glance, so check 'em out in the gallery below, the video below that and the press release below them both.


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McLAREN MIDDLE EAST MARKS OPENING OF ABU DHABI SHOWROOM WITH NEW FILM

McLaren Middle East marks opening of Abu Dhabi showroom with new film charting the 12C's journey from the desert to Yas Marina Circuit.
- McLaren Abu Dhabi officially opened for business by McLaren Automotive Managing Director Antony Sheriff
- Spectacular short film shows the 12C in the desert and on the famous Yas Marina Circuit; http://www.youtube.com/watch?v=XF6fHZncjYc
- McLaren Middle East network to comprise six brand new retailers for a future range of groundbreaking sports cars.
- To celebrate the opening of McLaren Abu Dhabi today, McLaren Automotive has released a short film entitled "McLaren 12C finds 'The Perfect Line' at Yas Marina Circuit". The video is the latest in a series by the British sports car company to mark its expansion across the globe.


Set within the emirate of Abu Dhabi, the visually dynamic film mixes stunning aerial footage and high speed action shots, as the 12C drives through desert and urban scenery before taking on the famous Formula 1 track at Yas Marina.

The video has been released immediately and is available to view and embed at: http://www.youtube.com/watch?v=XF6fHZncjYc.

McLaren Automotive Regional Director, Middle East and Africa, Mark Harrison, said: "We wanted to produce this video to highlight our presence across the Middle East and reaffirm our commitment to establishing our brand in the region. The 12C is as comfortable on the road as a premium sedan, yet faster than any competitor car in its segment and this excellent video shows this fact; capturing the beauty of the desert, the emotion of the urban environment and the drama of a world famous Formula 1 circuit – three locations where the 12C is supremely confident."

The film was shot over a period of six days using the latest in RED camera technology; a cutting-edge approach to film-making giving extremely high definition quality footage more commonly found in cinematic films. An additional benefit of the RAW footage, which is shot in four times higher resolution than traditional High Definition (HD), is that it is extremely versatile. Additional footage was shot on a pre-release of Canon's latest flagship DSLR camera, the 1DX.

The new film is evidence of McLaren Automotive's commitment to the Middle East, a region renowned for its passion for high-end sports cars and is accompanied with a range of stunning images of the 12C on desert and city roads in the Abu Dhabi Emirate, as well as on the Yas Marina track.

The launch of the McLaren Abu Dhabi showroom marks the launch of the fourth retailer in the new McLaren Middle East network, which will grow to six state-of-the-art locations by summer 2012. These include McLaren Abu Dhabi, McLaren Bahrain, McLaren Doha, McLaren Dubai, McLaren Jeddah and McLaren Kuwait.


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  • 14 Comments
      Ak74
      • 2 Years Ago
      Beautiful video
      dissapointed
      • 2 Years Ago
      but this car is fantastic
      Dreez28
      • 2 Years Ago
      I don't care about what anyone says about this being a engineer first, design later car. It's damn sexy!
      dissapointed
      • 2 Years Ago
      not technically hitting the dunes
      ammca66564
      • 2 Years Ago
      I've seen two of them on the street now. They're much better looking than the pictures suggest. (Which is not to say they look bad in pictures . . . .)
      dan.wraxton
      • 2 Years Ago
      So much better looking than a ferrari 458. I dont think the 458 is that good looking to be honest
        Dreez28
        • 2 Years Ago
        @dan.wraxton
        Totally agree, the 458 is about the cheapest looking Ferrari I can think of.
      budwsr25
      • 2 Years Ago
      I thought this was a limited run production car and they are sold out for the next 2 years. Why would they be spending all that money on dealerships?
        Ron
        • 2 Years Ago
        @budwsr25
        Because they are making a crap load more of them. The dealer in Dallas as two on the lot for sale...
      oneviwatara
      • 2 Years Ago
      The front end look damn UGLY. And what up with all those plastic engine bay?
      Ron
      • 2 Years Ago
      I reallllly want one of these cars...
      Ari Bawono
      • 2 Years Ago
      it is good speed and beutiful car
      • 2 Years Ago
      [blocked]
      miammt
      • 2 Years Ago
      i've seen a black over red in manhattan. it was amazin
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