Say what you will about the whole retro design trend that gave us such vehicles as the Mini, the Chrysler PT Cruiser, the Ford GT and the Fiat 500, but it has been (neo Thunderbird notwithstanding) a rather successful formula for several automakers, Volkswagen chief among them. The German automaker is now on its third generation of Beetle, and is preparing to launch the new convertible version at the Los Angeles Auto Show in the fall (previewed by the E-Bugster concept pictured above). And when it does, it is slated to go even more retro.

That much, according to Car and Driver, will come in three special launch editions. Each one will be dedicated to a specific decade from the original Beetle's long history – tipped to center around the 1950s, 60s and 70s. Special touches will be period-specific, including unique colors, seat upholstery and even white-wall tires. We'll have to wait a few months to see how many of these particular details pan out, but recent history has been replete with launch editions from Volkswagen.


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  • 15 Comments
      Kenny Wong
      • 2 Years Ago
      Everytime I show love and want for the new Beetle, my buddy just has to call me "happy" and that the Beetle is for chicks and "happy" people only.
      JR
      • 2 Years Ago
      They're missing out not producing a proper retro Bus/Double Cab etc.
      starryknight936
      • 2 Years Ago
      I'd go for the 50's or 60's version of this machine. Good idea... Bravo VW! My compliments... Peace<-AladdinSane-
      • 2 Years Ago
      [blocked]
      Jason Alan Sipes
      • 2 Years Ago
      This car looks so much better than the previous generation! Would love to see a super beetle made out of this car.
        Jason Alan Sipes
        • 2 Years Ago
        @Jason Alan Sipes
        What's with the disagree all I said is that this gen looks much better. Who can honestly sit with a straight face and say that last gen Beetles look better?
      TJ Berrick
      • 2 Years Ago
      Haha, it looks like a cartoon Porsche Boxter Spyder. I actually really like this.
      ChrisH
      • 2 Years Ago
      I was going to wait for the Beetle convertible, mostly because it was supposed to have a diesel engine as an option but that can never be consistently nailed down. I was, until I took my car to a dealer for one of those "we want to buy your used Golf TDI" - come in and let us give you a price. Let me put it this way, this 2010 TDI was worth less to VW and even Car Max than my 2008 PRHT Miata was worth to Mazda or CarMax. As in, you have to be kidding me VW, why would I buy another car from you when your cars lose so much value so fast. Top that off with the seven days in the shop fix it had in its first year of ownership. Instead I went American this time, been almost twenty years but I have a Mustang Convertible. Give me a year and I will see how inclined I am to buy another... but I know where VW ranks on my list of buys.
      Sealy
      • 2 Years Ago
      (neo Thunderbird notwithstanding) Aw, c'mon. A cheap retro T-Bird shot? Sure Ford botched the marketing, followed up by the dealers raping the customers. But, the Thunderbird its self was a well done machine with great styling and acceptable performance. The Bird has many loyal supporters that are quite happy. I'd put my 2004 T-Bird up against any of the other retro-themed offerings. And I'd come out on top.
      BranMM
      • 2 Years Ago
      How does the Beetle fit into the whole "retro design" category? The 1st gen Beetle was produce and sold for fifty years. The second gen Beetle was aesthetically close to the original, more of a refresh really. The 3rd gen Beetle is slightly tweaked, lowered lines to be more "sporty". This is a natural evolution in design. What's so retro about that?
      cygnusx8
      • 2 Years Ago
      This is the only car I can think of that looks more macho as a convertible than as a coupe.
      Chez Noel Designe
      • 2 Years Ago
      many people like retro designed cars and with the Beetle convertible, they can get an impressive retro modern if i can say it like that. also they must build a special colors for female. i went to my twitter and i saw a lot of females tweets about this cars. more female colors will be equal to more $$$. http://greatiful.com
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