If you're wondering what the 2013 Ford Fusion has to do with techno music... well, join the club – we have no idea. We'll defer to an expert, musician Joshua Harrison:

"Techno music, by its nature, is very similar to the makeup of a car... In both cases, there are lots of little pieces mechanically put together. Just like a car, a Techno song has many elements that serve their own small purpose, and the masters of the craft are those who can put it all together and make everything work as one solid piece."

Who are we to argue?

In any case, Ford has used an old trick in a somewhat new way in conscripting artists to create techno tracks using sounds made by its Fusion, in this case a 2.0-liter Hybrid model. Listen to the three resulting tracks, then scroll down below to watch a video explaining the process and showing the musicians working their magic.

Even if you don't like techno, it's at least interesting to hear how each track is so wildly different from the other two. And if you do like what you hear, maybe you should consider attending the Movement Electronic Festival in Detroit, May 26-28.

Sounds of Fusion Track 1 by Joshua Harrison by fordfusion
Sounds of Fusion Track 2 by Keith Kemp by fordfusion
Sounds of Fusion Track 3 by Tom Newman by fordfusion


Show full PR text
Techno Music and Midsize Sedan Features Create a Fusion of Sound

Detroit-area Techno artists Joshua Harrison, Keith Kemp and Tom Newman sampled sounds from the 2013 Ford Fusion – both natural noises like windows going up and down, and digital creations from the car's sound bank like the welcome chimes – to make original electronic music

All sounds produced by Fusion are painstakingly inspected and are designed to provide a specific driver or passenger response

The musicians were provided by Paxahau – organizers of the Movement Electronic Music Festival in Detroit – continuing a relationship between Ford and the festival


DEARBORN, Mich., May 24, 2012 – In an unusual blend of automotive and musical worlds, three Detroit-area Techno musicians used a 2013 Ford Fusion to make original tracks using the sounds produced by the car. They recorded everything from doors slamming to the soft back-and-forth of the windshield wipers.

The musicians took the sounds back to their studio along with a sound bank of Fusion chimes and tones and got to work. Using loop machines, synthesizers and their own creativity, each artist composed an original song featuring Fusion as an instrument.

Ford was there to capture each artist putting the songs together and explaining his respective process.

The results are tunes that groove with the same drive and energy that thousands of Techno fans who descend upon Detroit this Memorial Day weekend will hear. Each Fusion musician, provided by Paxahau – organizers of the Movement Electronic Music Festival – produced a unique song that transformed the everyday sounds of the car into a work of art. The trunk slam was looped to mimic the iconic kick-drum popular in Detroit Techno, the strong hum of the 2.0-liter hybrid engine is used as an overtone that wails with meditative resonance and the seat belt reminder plays as a melodic syncopation.

"This project worked so well because Techno music, by its nature, is very similar to the makeup of a car," explains Joshua Harrison, contributing musician and a performer in the upcoming festival. "In both cases, there are lots of little pieces mechanically put together. Just like a car, a Techno song has many elements that serve their own small purpose, and the masters of the craft are those who can put it all together and make everything work as one solid piece."

The Fusion music is ripe for melodic composition thanks in part to the dedication of Ford engineers who work painstakingly to ensure the smart technology of the car's sounds is specific and evokes appropriate responses from the driver and passengers.

Engineers write two to three note tones and conduct studies with listening groups to determine the correct sound for potential situations.

Alexander Petniunas, Ford sound quality technical expert, says that audible warning is intended to prompt the operator to respond the right way. Engineers work with four grades of severity. The high pitch staccato sound, for example, is considered the most severe, whereas the three note welcome chimes are meant to deliver a comfortable greeting. The sounds are designed to conjure an emotional response. The project worked out so well, said Petniunas, because music does the same thing.

Petniunas says some sounds are designed to be harsh to the human ear, like the loud warning that plays in cross-traffic alert technology, while other sounds like the reverse alert are softer in order to prompt action on the part of the driver but not cause alarm. Hundreds of sounds are analyzed.

"I love that the musicians were so infatuated with the sound of the Fusion's door slams," says Ramita Chawla, Ford sound quality engineer. "It's a testament to all the hard work that went into engineering a solid 'thunk' from the doors over the past few years.

"The level of detail that goes into developing sound quality in several of the vehicle components is often overlooked," she adds, "though subconsciously, these sounds significantly influence customers' perception of quality. I think it's pretty cool to hear pleasant sounds from various parts of the car coming together harmoniously to create these musical tracks."

Ford and the Movement Electronic Music Festival have a friendship spanning more than a decade – beginning when the festival was still in its infancy.

"Detroit inspires the world with its Techno music and cars," says Jason Huvaere, director of the Movement Festival. "Techno music is engineered and manufactured by skilled innovators, much as a vehicle is. When Ford does something like this, it's exciting. And it definitely says to us Ford gets it."

To hear each song, go to facebook.com/fordfusion, and to learn more about the Movement Electronic Festival go to facebook.com/movementdetroit.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.


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    • 1 Second Ago
  • 16 Comments
      Johnny
      • 2 Years Ago
      Eh. Reminds me of that BMW (or was it Mercedes?) ad, where some artist drove over a puddle of paint, and then did brodies over a huge canvas. While it's not going to make me more or less likely to buy their car, I'm always happy to see car companies having a good time with their own products.
      fragilecow
      • 2 Years Ago
      Always nice to see companies working with artists, especially when it is an art that was formed by the sounds and rhythms of the assembly lines. Nice choice of Detroit artists and the tracks are good to boot, so double good on Ford.
      • 2 Years Ago
      [blocked]
      Andre Neves
      • 2 Years Ago
      Today's auto manufacturer advertising divisions are filled with retards.
        NixiN
        • 2 Years Ago
        @Andre Neves
        Yeah, what ever happened to the good old days of Automotive commercials! Like: http://www.youtube.com/watch?v=6dky_QmAyso
          NixiN
          • 2 Years Ago
          @NixiN
          http://i0.kym-cdn.com/photos/images/original/000/096/044/trollface.jpg?1296494117
      AcidTonic
      • 2 Years Ago
      Another ad brought to you by Autoblog on behalf of Ford. You're paying for this crap. Think about that when you buy the next car with your hard earned coin. What's sad is this is the target customer now. No wonder everything's so lackluster these days and it's not just Ford.
        Bobby_Sards
        • 2 Years Ago
        @AcidTonic
        haha i doubt they paid much. Not like they hired tiesto or deadmau5..i think this is more promo for the artists
        Randy
        • 2 Years Ago
        @AcidTonic
        Why would they pay for this? I'm a Ford fan and find it annoying except of the first 4 seconds of track 3.
      • 2 Years Ago
      [blocked]
      Chunky
      • 2 Years Ago
      This would be so much more successful if only they didn't call it techno music. I think alot of electronic genres ditched the name techno because of all the negative stereotypes associated with it. This video is definitely on the progressive house side of Electronic. When in doubt call it EDM (electronic dance music). Anyway, beats are pretty decent for car sounds, much better than in the past when they just assembled the noises together with slams and honks. Maybe preload these songs on a USB for the buyers?
      SPcamert
      • 2 Years Ago
      I genuinely like and appreciate techno for the art form that it is. All tracks except the one by Tom Newman just struck me as being too commercial. They just sound like someone went to an artist and said "paint with these" instead of the artist naturally finding the materials they wanted to work with. Track 3 though sounded excellent. Hopefully there will be more evolution within this genre of vehicular music.
        SPcamert
        • 2 Years Ago
        @SPcamert
        Come to think of it, the tracks made me want more of this http://www.autoblog.com/2009/12/16/video-in-da-club-cherokee-enterprising-kids-go-all-jeep-techno/
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