Apparently the new Lexus spindle grille is here to stay. According to the Kaizen Factor blog, Toyota has filed numerous trademark applications in both the United States and Canada for various spindle grille designs.

The main differences in the designs are the inserts, either a zig-zag mesh like the current F Sport models of the CT, IS, GS, RX and LS, or a horizontal pattern like the non-F Sport models. But there's also a new "vertical bar" design revealed by the filings, which the report speculates may be applied to the next-generation IS.

Toyota has also filed paperwork to trademark the basic spindle outline with no insert, according to the report. For what it's worth, Lexus isn't the only Japanese automaker that's using a grille with this general shape...


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  • 44 Comments
      re037
      • 2 Years Ago
      holden hsv gts predates both lexus and infiniti... http://images.canberratimes.com.au/2010/09/13/1922929/hsv-gts_600a-600x400.jpg
      Lunch
      • 2 Years Ago
      More like Cleft Lip Grill.
      artandcolour2010
      • 2 Years Ago
      Virgil Exner did it first with the down-sized full size1961 Plymouth. Just google it. http://artandcolourcars.blogspot.com/2012/04/1961-plymouth-fury-design-tweak.html
      straferhoo
      • 2 Years Ago
      how do you trademark a geometric shape?
      hahamonkeynews
      • 2 Years Ago
      Let's see how this turns out in the 2014 IS. So far it's hit and miss with me.
      Brent Schmidt
      • 2 Years Ago
      Horrendous design. They can keep it...
      BigFire
      • 2 Years Ago
      What a joke. The title of this article should be . . . . . "Lexus Moves to trademark Infiniti's Spindle Grille".
        Nicholas Williamson
        • 2 Years Ago
        @BigFire
        THIS. Seriously though, Autoblog.... Can you change the title? It's fitting, comical, and true. DO IT
      Andre Neves
      • 2 Years Ago
      Good job guys. Now you don't have to fear other manufacturers copying your ugly grilles the way they did to Acura years back :-\
      omgcool
      • 2 Years Ago
      I respect that they're finally trying to form a brand design identity, but this is a poor start IMO. Cadillac has the best luxury design language now days. All details seem well-integrated with the overall design; I can not say the same about any Lexus I've seen yet. Toyota is a very 'copy and paste-here' brand.
      • 2 Years Ago
      This is ludicrous. What sort of law allows this nonsense? This benefits solely the lawyers. Does Lexus pay any fees for the hexagonal mesh they use on the lower part of their grill? I am beyond mad. I thought only Apple came with this sort of lawsuits.
        wave9x
        • 2 Years Ago
        Apple is an innovator, they have a right to protect their inventions. Lexus is a copycat.
          • 2 Years Ago
          @wave9x
          [blocked]
      brgtlm
      • 2 Years Ago
      Trademarking ugly.
      MyerShift
      • 2 Years Ago
      Ew. Why try to patent nasty ugly?
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