BMW named most valuable car brand
BMW had last finished atop the rankings in 2010, according to the report, with Toyota taking the crown from 2006-2009. The highest-ranked American brand was Ford at seventh, trailing sixth-place Volkswagen. The top ten was filled out by Audi, Hyundai and Lexus. Toyota's drop was attributed to its production interruptions due to the natural disasters that affected all of the Japanese automakers last year, according to AN.
BMW's win among auto manufacturers was only enough to place it 23rd in the overall brand ranking, with an estimated brand value of $24.6 billion. Apple, the overall winner, according to the report, had a $182.9 billion valuation, ahead of IBM ($116 billion) and Google ($107.9 billion). Toyota's valuation was $21.8 billion, with Mercedes-Benz and Honda far behind at $16.1 billion and $12.7 billion respectively. No other carmaker had a valuation over $10 billion.
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