Amp, the Ohio-based maker of battery-electric SUVs, has opened its first dealership in Cincinnati and said first deliveries would start by year end.

Amp of Cincinnati opened last week and showed off both its Jeep Grand Cherokee- and Mercedes-Benz ML350-based battery-electric vehicles. The dealership has started taking $5,000 deposits for the SUVs, which Amp says have a single-charge range of as many as 125 miles. Amp said in March that its SUVs qualified for the $7,500 tax credit from the IRS. That month, the company also said it reached an agreement to sell its SUVs in the Caribbean.

The company in January said the Jeep-based Amp would be priced at $57,400, bringing the out of pocket price just under $50,000.
Show full PR text
FIRST DEALERSHIP SELLING AMP ELECTRIC VEHICLES HAS LAUNCH EVENT

After 2 years of development, the much awaited AMP all electric All-Wheel Drive SUVs are now a reality for buyers. The first AMP flagship dealership, AMP of Cincinnati, opened in Cincinnati, Ohio May 10th, with a Press Conference and test drives of the All-Wheel drive MLe and the
GCE AMP models.

Cincinnati, OH May 14, 2012
AMP Electric Vehicles (OTCBB and OTCQB: AMPD), the electric motor vehicle manufacturer located in Cincinnati, OH, held a Press Conference dedicating the first flagship AMP dealership, AMP OF CINCINNATI, located in the factory's hometown of Cincinnati.

The president of the new AMP of Cincinnati dealership is Dana Hackney, a multi-line dealer, who also owns both Mercedes-Benz and Jeep dealerships in the Greater Cincinnati and Lexington markets. Present at the dealership dedication event were several hundred, including media journalists and invited guests.

"We are very excited and proud to share this important moment," said Dana Hackney at the dedication event. "To many people, the EVs that are on the market today are small. AMP all-electric SUVs offer a unique full-size EV experience. The wait is over. People wanting a full-size EV can now order an AMP."

Unveiling and Test Drives of All-Wheel Drive AMP MLe
Premiering at the dealership opening event was the AMP MLe, based on the Mercedes ML350, the only production All-Wheel drive electric SUV available today. A second AMP SUV was also on-hand, the production AMP GCE, based on the Jeep Grand Cherokee. Both vehicles can travel up to 125 miles on a single battery charge. Many of the invited press and guests took the opportunity to take both production vehicles out on the road for test drives.

Buyers of the AMP EVs will receive the $7,500 IRS Federal Tax Credit tax credit for plug-in electric drive motor vehicles. Special event pricing and the federal tax credit, will bring ownership of an AMP all-electric SUV to under $50,000. AMP was recently awarded IRS credits for both models.

AMP OF CINCINNATI starting at the Event and forward, began taking reservations for both All-Electric SUVs – buyers put their name on list with a fully-refundable deposit of $5,000 to reserve their place in line to have their AMP all-electric vehicle made – First deliveries will take place before the end of 2012.

"These new AMP SUV EVs offer it all: All-Wheel Drive, safety, in a 100% electric full-size vehicle," said Steve Burns, President & Founder, AMP Electric Vehicles Manufacturing.

"To be the first to offer a full-sized AMP electric SUV is very exciting for city of Cincinnati,"
continued Hackney. "We encourage everyone to come by and drive this amazing vehicle."

AMP plans to open more dealership over the next several months in key EV markets around the country. Customers wishing to place a reservation order for the AMP MLe all-electric SUV, are directed to this order page of the AMP website: http://www.ampelectricvehicles.com/reserve
or simply call Mike Dektas at AMP (513)266-3590.

About AMP Holding Inc.
AMP (OTCBB and OTCQB: AMPD) has introduced a unique electrification technology that has generated an extreme amount of interest from around the world. AMP is strategically targeting their electrification at the OEM SUV and Commercial Medium Duty Vehicle markets. AMP customer sales will be from both the consumer and fleet markets. The Company was founded in 2007 by entrepreneurs who have created several hi-tech companies and is currently comprised of top automotive industry veterans and business executives. For more information visit http://www.ampelectricvehicles.com.

Forward-Looking Statements
Certain statements contained in this press release may constitute "forward-looking statements". Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website (http://www.sec.gov). In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, and governmental and public policy changes. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 25 Comments
      The Wasp
      • 2 Years Ago
      I don't understand...how can a start-up offer a relatively luxurious vehicle with full electric conversion for just $57k? I'm not saying that's cheap -- it's still well out of the range of the average buyer -- but it seems like a bargain compared to the more well-known electrics (Tesla, Focus, Transit Connect).
        PeterScott
        • 17 Hours Ago
        @The Wasp
        Real engineering and standing behind a product costs money. Conversions can be cheaper but will likely show in the results. AFACT, these are NOT even going to be EPA tested for actual range, so there claims on that will remain dubious. The $50k RAV will almost certainly have much better range, performance and warranty. I also suspect it will have much less need for that range.
          The Wasp
          • 17 Hours Ago
          @PeterScott
          While the EPA is what it is, I would be more than willing to trust a few detailed magazine reviews to determine tested mileage. I don't know if any publications try to replicate the EPA's test but I can't imagine it would be too difficult to simulate -- better yet, maybe they could do a realistic mileage test.
          PeterScott
          • 17 Hours Ago
          @PeterScott
          Half awake. I meant, much less need for the warranty.
        2 Wheeled Menace
        • 17 Hours Ago
        @The Wasp
        .. suprise! you can actually make a profit converting electric cars if you can get your hands on some gliders ( engineless cars )
          2 Wheeled Menace
          • 17 Hours Ago
          @2 Wheeled Menace
          My opinion on that didn't change. They're still subpar and expensive. But they might actually make some money considering that other companies have now set the expectation for very high pricing. OK, guess you're right about the glider part, but i knew they were getting some kind of discount in order to get the price down there.
          Letstakeawalk
          • 17 Hours Ago
          @2 Wheeled Menace
          Wow, you've really changed your tune about Amp! "The real problem is that it's an aftermarket conversion on a car with poor weight and aerodynamics. It's a poor, cost cutting, and hasty design.... it could be faster and have better range if attention was given." http://green.autoblog.com/2011/12/21/its-official-amp-bringing-all-electric-jeep-grand-cherokee-to/
          Letstakeawalk
          • 17 Hours Ago
          @2 Wheeled Menace
          Also, Amp sells the ICE components - they don't buy gliders. However, they do get a fleet discount on the complete vehicles that they buy. "Since Amp currently buys stock ML 350s from Cincinnati-area dealerships to convert (at a discounted fleet rate, which Burns said, "brings the cost down nicely"), there is no reason they couldn't be purchased in Europe. Right now, Amp resells the engine and transmission, but Burns said he's love to get a glider deal direct from Daimler but the relationship – such as it is between the two companies – isn't that evolved." http://green.autoblog.com/2011/05/21/quick-spin-amp-ml-ev/
          Spec
          • 17 Hours Ago
          @2 Wheeled Menace
          I kinda doubt they will make money at that price. I suspect they'll make some conversions but as more PHEVs and BEVs become available from the big automakers, they'll go under like Think, Aptera, etc.
      Dave
      • 2 Years Ago
      According to Edmunds.com, a base Jeep Grand Cherokee with destination fee and $1000 rebate costs $26,282 AMP can easily sell the ICE drivetrain for $2000+ $57,400-$26,282-$2,000 = at least $29,118 to spend on BEV components (probably more if they get fleet pricing or sell the ICE drivetrain for more than $2,000) With the partners they have listed on the website (ESG, Roush, EASi, and Remy) they should have no problem delivering a product equal to what Tesla can produce for the same money. Most probably, their partners are interested in using the AMP vehicles as a showcase for their products and are even willing to take a loss in the short term to get their products into the spotlight.
        PeterScott
        • 17 Hours Ago
        @Dave
        I don't see any way that it will equal Tesla product. Are they going to have comparable range? Are they going to have comparable efficiency? Comparable performance? Are they getting EPA certification? Crash testing? AFAIK, the answer to all the above is NO! They won't have the range or performance, they won't be officially tested. AMP probably won't be around to honor the warranty.
        Spec
        • 17 Hours Ago
        @Dave
        Putting it that way, it seems reasonable. Of course when the Model X comes out, this probably won't look good at all.
      Marco Polo
      • 17 Hours Ago
      I wish these guys luck. However, anyone dealing with AMP of Cincinnati, will tell you that obtaining definite technical specifications is not easy from these guy's. The targeting of island nations sounds quite realistic. It true that these nations usually have short distances, and poor roads, making SUV's popular. But these countries are also often mountainous, with ageing and poorly constructed electricity transmission and generation infrastructure. In addition these nations have mostly have relatively low per capita incomes. In the UK, I drive a Liberty EV Range Rover. This is a great vehicle, with over 200 miles of real driving range and retaining 100 % of ICE off road capability. However, the down side is that the LEVRR is quite expensive. But you can see where the money has been spent in providing equivalent performance. The AMP conversions appear to be a step back to 2006 ! Speciality conversions that do little to enhance the original vehicle. With a range of only 100 miles at best, and offering no real off road capacity, the AMP conversion seems pointless ,except to those people who drive an SUV as a fashion statement, rather than more practical vehicles like people movers or station-waggons. For islands and remote resorts, we have enjoyed success with EV conversions of small vehicles for the rental market. The small , but very tough, Isuzu and Suzuki, jeeps buses, and light commercials. Gliders of these models can be obtained from the ROC,(Taiwan) or PRC, at very modest cost. Soon ROC maker Yulon Motor's Luxgen division will begin exporting of the excellent Luxgen EV SUV 's and EV People Movers, to the world market, including the USA. Since these vehicles will be considerably cheaper and superior in performance, I don't see much of a future for AMP to sell any volume. In time the major OEM's will enter the market with EV SUV's. But since the SUV's themselves only became fashionable as a method around CAFE regulation's it must be questioned if a demand would continue once large EV's like the Tesla S prove superior to the inherent inefficiency of the EV design. AMP, would be better concentrating on the top end of the market for those consumers who need the 4WD capacity of an SUV, but would also like the convenience, and Zero emission aspect of an EV, or even an EREV. This market will pay the extra to provide the necessary performance. Specialist manufactures should leave the low price, high volume market to the OEM's, and concentrate on the smaller, but more lucrative speciality market. .
        The Wasp
        • 17 Hours Ago
        @Marco Polo
        I think AMP these vehicles are still in the high-price, specialty market. The Nissan Leaf is the only EV I've seen, so far, that I would be comfortable calling 'low price'. I don't doubt your LR cost much more than an AMP...but the AMP is still quite expensive for a normal consumer.
          The Wasp
          • 17 Hours Ago
          @The Wasp
          After checking on the base price of the Leaf, I wish to retract my previous comment. I no longer feel the Nissan Leaf is a low price EV. It appears to be the least expensive mainstream EV (still quite an accomplishment), but is around twice the price of a similar ICE car.
          Spec
          • 17 Hours Ago
          @The Wasp
          The Mitsubishi-i is an even lower price EV than the Nissan Leaf. However, it is a bit of a compromised car since it only as a 62 mile EPA rated range. The Leaf was originally offered at $32K but the price jumped the next year. Hopefully the price of the Leaf will drop once they get the Smyrna, Tenn. plant up & running.
      • 17 Hours Ago
      HEY WASP DON'T SWEET IT THERE'S MORE THAN JUST 1 TYPE OF POP RITE ? TESLA, TOYOTA ,HONDA, Mercedes Benz same thing for now it sounds a lot But hopefully in the next few years they'll be more incentives To lower the actual cost.
      diffrunt
      • 17 Hours Ago
      Too heavy,complicated, & expensive.
      RC
      • 17 Hours Ago
      This seems like an indication that they will be upping their production. I say good on them, the more successful EV companies the better.
      Spec
      • 2 Years Ago
      With the RAV4 electric, Toyota succeeded in making these guys look reasonable. BTW, what is up with these companies opening up dealerships when they don't have cars?
        Letstakeawalk
        • 17 Hours Ago
        @Spec
        The Jeep and the Mercedes are in a different league than the RAV4. Amp has done very well to get these conversions at this price point!
          RC
          • 17 Hours Ago
          @Letstakeawalk
          It is truly magical.
        Electron
        • 17 Hours Ago
        @Spec
        It's still exactly the same price as a base Model S....
          Spec
          • 17 Hours Ago
          @Electron
          I'd say "Well, you can't buy a base Model S" . . . but you can't buy this either apparently!
    • Load More Comments