How many people can you fit into a car? It's a question that's been asked about any number of small cars. They're usually Volkswagen models, and those determined to find the answer are most likely to be a group of relatively small and flexible individuals. But Chevrolet has taken a different approach.

The American automaker's British division wants to know how many rugby players can fit inside a new Aveo – one of its smallest vehicles, also known as the Sonic on this side of the Mayflower's journey. But rather than answer the question itself, it has launched a competition across the UK. With the rugby season about to kick off, whichever team fits the most of its players into an Aveo by the end of the year will win a whole mess of new equipment.

Our money's on the local grade school's team. Check out the press release below for more.
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TRY THIS FOR SIZE...

- How many rugby players can you fit in a Chevrolet Aveo?
- Chevrolet launches national campaign to find out
- All-new supermini has class-leading interior space


Here's one chariot that looks set to swing low for the rest of 2012, as it gets crammed to the roof and beyond with rugby players...

As the competitive rugby season is kicked into touch, Chevrolet is calling local amateur and semi-professional rugby clubs across the UK to tackle a new kind of challenge, by squeezing as many of their players as possible into the New Aveo, at dealers across the UK, in a bid to win new kit and rugby goodies for their team.

Chevrolet UK will host a league table of participating clubs via its facebook site (www.facebook.com/chevroletuk) to see how many players can be squeezed into the Aveo, a car that's much bigger on the inside than it looks from the outside. By the end of 2012, the league tables will be collated and an overall winner decided.

"This is a great opportunity for local rugby clubs to get themselves in the news during the close season, and to keep their competitive spirit going through the summer," said Chevrolet UK Managing Director Mark Terry. "It's also a great way to demonstrate the Aveo's incredibly flexible interior space. While I wouldn't recommend driving with a full rugby team in the car, it does show how much interior capacity the Aveo has. It's also a much more aggressive and masculine looking car than many of its rivals, and we believe this will give it added appeal to younger male motorists as well as more traditional supermini buyers."

To set the ball rolling, Cambridge-based Shelford Rugby club were the first team to tackle the Aveo challenge. Using their ruck and scrum tactics, 11 of the first 15 managed to squeeze into the Aveo, supplied by Cambridge Chevrolet, and close all the doors – in order to be eligible, all doors and tailgate must be shut, and all body parts be inside the car.

Rugby teams wanting to take part in the challenge are encouraged to contact their local Chevrolet dealer, details of which can be found by clicking 'find a dealer' on www.chevrolet.co.uk, or by emailing chevrolet@automotivepr.com


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    • 1 Second Ago
  • 50 Comments
      Jake
      • 2 Years Ago
      I wonder how this will end up comparing to the car that they let baboons get all over.
      Love Great Danes
      • 2 Years Ago
      put a whole lot in there if you grind them up finely
      Tina Dang
      • 2 Years Ago
      Eww... they couldn't find any better looking guys? They are all pasty, fugly and smelly-looking. I'd say we do this feat with some NBA players.
      aatbloke1967
      • 2 Years Ago
      "The American automaker's British division" Not quite that simple, AB. Chevrolet UK, along with Vauxhall Motors, is a subsidiary of GMUK Ltd, which in turn is a subsidiary of Opel. And Opel is a subsidiary of GM.
        Awjvail
        • 2 Years Ago
        @aatbloke1967
        And? This isn't a stockholders meeting.
          aatbloke1967
          • 2 Years Ago
          @Awjvail
          And nothing ... I appreciate most AB posters have no appreciation of facts.
        Alex
        • 2 Years Ago
        @aatbloke1967
        Well Chevrolet UK is the brand that sells Chevrolet cars in the UK. I would say that would make Chevrolet UK the division of Chevrolet in Britain.
          aatbloke1967
          • 2 Years Ago
          @Alex
          Chevrolet in the US isn't a company - it's simply a brand-name of GM. Chevrolet in Europe stems from the former Daewoo network handled by GM Europe. Chevrolet UK is a subsidiary of GMUK, which in turn is a subsidiary of Opel. It all depends on how you think. I'm an accountant, so I simply view it as it's formally structured. If you're a layman, you probably wouldn't.
          aatbloke1967
          • 2 Years Ago
          @Alex
          In other words, Chevrolet in Europe has no affiliation in administrative terms to Chevrolet in North America, despite sharing some products. That's the point I'm making. AB's article inferred that it did.
        tylermars.design
        • 2 Years Ago
        @aatbloke1967
        I'm failing to understand why anyone should give a ****. GM sells cars in the U.S., they also sell cars in Europe........any comment on the actual article?
      trzjax
      • 2 Years Ago
      Q: "How many rugby players can you fit into a Chevrolet Aveo?" A: "I don't care"
      Graham
      • 2 Years Ago
      Do I smell ass-crack in here?
      AJ Harnak
      • 2 Years Ago
      Nothing about this sounds pleasant...
      Cruising
      • 2 Years Ago
      That image looks like a advertisement for a poor mans advertisement Abercrombie and Fitch.
      Randy Perkins
      • 2 Years Ago
      Since that is a Sonic in the picture....I am confused.
        aatbloke1967
        • 2 Years Ago
        @Randy Perkins
        "Since that is a Sonic in the picture....I am confused." But if you live outside of North America - yes, it's a big, big world - then it's actually called the Aveo.
          aatbloke1967
          • 2 Years Ago
          @aatbloke1967
          I wouldn't be so proud if I were you, it may be a big world but the UK is a tiny place... Proud? The utterly stupid American male mindset never ceases to amaze me. But let's shore up a few facts: 1) It's only called the Sonic in North America. 2) Most Americans couldn't find their own country on a map, let alone any others. 3) You've never even set foot in the UK.
          razorpit
          • 2 Years Ago
          @aatbloke1967
          I wouldn't be so proud if I were you, it may be a big world but the UK is a tiny place...
        Charles Houghton
        • 2 Years Ago
        @Randy Perkins
        If you read the story you would have seen that the sonic is called the aveo in the uk
      Danrar
      • 2 Years Ago
      The question is why would they want to get into an Aveo in the first place.
      protovici
      • 2 Years Ago
      What do you call 11 rugby players once they come out of a Chevy Aveo? 5 couples and the 11th one left with Handrea.
      Wetstuff
      • 2 Years Ago
      Like high school wrestling.. some guys just like the feel and smell of other guys. Yeech... Show me 10 guys and a hottie - I will bother to notice. Jim
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