The American automaker's British division wants to know how many rugby players can fit inside a new Aveo – one of its smallest vehicles, also known as the Sonic on this side of the Mayflower's journey. But rather than answer the question itself, it has launched a competition across the UK. With the rugby season about to kick off, whichever team fits the most of its players into an Aveo by the end of the year will win a whole mess of new equipment.
Our money's on the local grade school's team. Check out the press release below for more.
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Here's one chariot that looks set to swing low for the rest of 2012, as it gets crammed to the roof and beyond with rugby players...
As the competitive rugby season is kicked into touch, Chevrolet is calling local amateur and semi-professional rugby clubs across the UK to tackle a new kind of challenge, by squeezing as many of their players as possible into the New Aveo, at dealers across the UK, in a bid to win new kit and rugby goodies for their team.
Chevrolet UK will host a league table of participating clubs via its facebook site (www.facebook.com/chevroletuk) to see how many players can be squeezed into the Aveo, a car that's much bigger on the inside than it looks from the outside. By the end of 2012, the league tables will be collated and an overall winner decided.
"This is a great opportunity for local rugby clubs to get themselves in the news during the close season, and to keep their competitive spirit going through the summer," said Chevrolet UK Managing Director Mark Terry. "It's also a great way to demonstrate the Aveo's incredibly flexible interior space. While I wouldn't recommend driving with a full rugby team in the car, it does show how much interior capacity the Aveo has. It's also a much more aggressive and masculine looking car than many of its rivals, and we believe this will give it added appeal to younger male motorists as well as more traditional supermini buyers."
To set the ball rolling, Cambridge-based Shelford Rugby club were the first team to tackle the Aveo challenge. Using their ruck and scrum tactics, 11 of the first 15 managed to squeeze into the Aveo, supplied by Cambridge Chevrolet, and close all the doors – in order to be eligible, all doors and tailgate must be shut, and all body parts be inside the car.
Rugby teams wanting to take part in the challenge are encouraged to contact their local Chevrolet dealer, details of which can be found by clicking 'find a dealer' on www.chevrolet.co.uk, or by emailing firstname.lastname@example.org