2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid

  • 2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid

  • 2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid

  • 2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid

  • 2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid

  • 2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid

  • 2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid

  • 2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid

  • 2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid

  • 2013 Ford C-Max Hybrid
  • 2013 Ford C-Max Hybrid


Ford
is putting a big "X" on the Prius V.

The U.S. automaker said its dealers began taking orders for its 2013 model-year C-Max Hybrid and is pitching the model as a cheaper, more fuel-efficient alternative to the Toyota Prius V wagon.

Ford will start deliveries of the C-Max Hybrid this fall, while a plug-in hybrid version – the C-Max Energi – will be available by year-end. Ford's pricing the C-Max Hybrid at a base of $25,995, or about $500 less than the cheapest Prius V. While Ford didn't specifically give a miles-per-gallon estimate, the company said the C-Max Hybrid would beat the Prius V's 42-mile-per-gallon-combined rating from the EPA.

Last month, Toyota boosted U.S. Prius sales doubled from a year earlier to 25,168 units in part because of the 3,847 Prius V wagons sold.

Ford, which sold just 1,175 hybrids in April, late last month tapped the first 67 West Coast and New York-area dealers that will sell the Ford Focus Electric and published a map indicating where the EV would be rolled out during the rest of the year.
Show full PR text
Ford Begins Taking Orders for C-MAX Hybrid – America's Most Affordable, Fuel-Efficient Hybrid Utility Vehicle

Ford dealers are now taking orders for the Ford C-MAX Hybrid, which will be more affordable than Toyota Prius v while achieving better fuel economy

Class-exclusive technologies include hands-free liftgate, active park assist for easier parallel parking and next-generation SmartGauge® with EcoGuide to help customers increase their fuel economy

C-MAX will launch this fall as part of Ford's power of choice strategy to deliver leading fuel economy across its lineup while tripling electrified vehicle production capacity by 2013


DEARBORN, Mich., May 17, 2012 – Ford dealers are starting to place orders for America's most affordable and fuel-efficient hybrid utility vehicle – the 2013 Ford C-MAX Hybrid – with innovative technologies such as a hands-free liftgate, spaciousness for five passengers and cargo as well as the fun-to-drive character shared with well-handling cars including Ford Focus.

The C-MAX is a compact hybrid utility vehicle and the company's first dedicated line of hybrids. The 2013 C-MAX Hybrid will be available this fall with a base price of $25,995 – approximately $500 lower than the Toyota Prius v's base price.

The C-MAX Energi plug-in hybrid will follow later this year with better electric-mode fuel economy and overall driving range than the Prius plug-in hybrid.

"C-MAX Hybrid offers better fuel economy, performance, technology and functionality than Prius v – and C-MAX Hybrid customers will pay less at the dealership and at the pump," said Ken Czubay, vice president, U.S. Marketing, Sales and Service. "Ford is delivering the power of choice for leading fuel economy across its lineup – from EcoBoost to electrified vehicles – because customers increasingly want to save money at the pump, even as gas prices rise over time."

The C-MAX Hybrid blends fuel economy with performance, with projected best-in-class horsepower and torque along with Ford's third-generation powersplit technology that allows for higher speed while in electric mode than Toyota Prius v.

C-MAX Hybrid benefits from 20 years of research and innovation behind the software and hardware technology driving it, with many of Ford's almost 500 hybrid vehicle-related patents contained within.

That means that along with SYNC® with MyFord Touch®, drivers get class-exclusive features like hands-free liftgate (offering hands-free cargo access with a simple kicking motion), SmartGauge® with EcoGuide, regenerative braking and an advanced lithium-ion (li-ion) battery pack that is being used for the first time in a Ford hybrid.

C-MAX Hybrid – being built on Ford's global C-segment platform – also benefits from a proven design and nameplate with more than 156,000 units of the gasoline version sold in Europe since its 2010 launch.

Room to move
C-MAX Hybrid is a compact hybrid utility vehicle jam-packed with features and room for five people and cargo.

The vehicle has a high roofline (63.9 inches) offering ample interior space and flexibility. C-MAX Hybrid offers 99.7 cubic feet of passenger space compared with 97 cubic feet in Prius v. The spacious C-MAX Hybrid also provides greater headroom in both front and rear seats than Prius v (41/39.4 inches vs. 39.6/38.6 inches).

For cargo, C-MAX Hybrid has 60/40 split-fold rear seats that easily fold flat with 54.3 cubic feet of space behind the first row and 24.5 cubic feet behind the second row.

Tech-savvy
C-MAX Hybrid features the company's innovative hands-free liftgate, allowing for quick and easy access to the cargo area without messing with keys. A gentle kicking motion under the rear bumper opens the liftgate when used in combination with a key fob the user keeps in his or her pocket or purse that tells the car it's OK to engage. The same motion can close the liftgate.

The vehicle also features the newest version of MyFord Touch to help inform, enlighten, engage and empower drivers. MyFord Touch offers multiple ways for customers to manage and control their phone, navigation, entertainment and climate functions through voice commands, menus accessed through controls on the steering wheel, touch screens, buttons or knobs.

C-MAX Hybrid also offers the next generation of SmartGauge with EcoGuide. Designed to help drivers get the most from the C-MAX Hybrid, information such as instantaneous fuel economy can be displayed on the left cluster to help drivers more closely monitor how their driving behavior affects the vehicle's efficiency.

The left cluster also shows Brake Coach, a feature that helps drivers optimize their use of the braking system so that driving range can be enhanced through proper braking techniques. In the right cluster, redesigned imagery of green leaves shows overall driving efficiency – as drivers improve their efficient driving, they are rewarded with more leaves.

Quality and ingenuity
The 2013 Ford C-MAX Hybrid is new, but its software and hardware technology have been evolving for nearly two decades.

C-MAX Hybrid is powered through the combination of a gasoline engine and a battery-driven electric motor. When powered by gasoline, the C-MAX Hybrid uses the all-new 2.0-liter Atkinson-cycle four-cylinder engine – a powerful and fuel-efficient engine and among the most advanced non-turbocharged four-cylinder powertrains Ford has ever offered.

The electric motor of the C-MAX Hybrid is powered by an advanced li-ion battery system designed to maximize use of common, high-quality components, such as control board hardware that has proven field performance in Ford's critically acclaimed hybrid vehicles.

C-MAX Hybrid also offers Ford's next-generation powersplit architecture that allows the electric motor and gasoline-powered engine to work together or separately to maximize efficiency. The engine also can operate independently of vehicle speed, charging the batteries or providing power to the wheels as needed. The motor alone can provide sufficient power to the wheels in low-speed, low-load conditions and work with the engine at higher speeds.

In the C-MAX Hybrid, the li-ion battery pack is recharged when the gasoline engine is in operation. Further, the regenerative braking system can recapture more than 95 percent of the braking energy that would otherwise be lost, and is able to use that power to help charge the battery. C-MAX Hybrid requires no plug-in charging.

Made in U.S.A.
C-MAX Hybrid is being produced at Ford's Wayne, Mich.-based Michigan Assembly Plant alongside Focus, Focus Electric and Focus ST. More information about MAP can be found online here.

It is one of five electrified vehicles Ford plans to produce in North America in 2012. In addition to C-MAX Energi, the other vehicles include Focus Electric, Fusion Hybrid and Fusion Energi plug-in hybrid. More information about Ford's electrified vehicle lineup can also be found online here.

Customers interested in C-MAX Hybrid should visit here. A video featuring C-MAX can be viewed online by clicking here.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.



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    • 1 Second Ago
  • 57 Comments
      DaveMart
      • 2 Years Ago
      Bravo Ford. I have long felt that the present management of Ford 'fancy' hybrids and plug ins more than BEVs, and this sounds a far more competitive offering than their Focus EV
      Dan Frederiksen
      • 2 Years Ago
      not green
        Marco Polo
        • 2 Years Ago
        @Dan Frederiksen
        @ DF, No, it's painted silver ! But you have lost what little green credentials you may have possessed with the Revelation that you never supported Denmark's native EV. Earn redemption, go out an buy an EV ! ( You can't keep getting your Mom to keep driving you to the comic store in that ageing Ford Focus. :).
      Rick
      • 2 Years Ago
      I hope Ford do well with the hybrid Stateside, but the rest of the world outside North America and Japan have a cheaper thing called the diesel engine that will last a lot longer. Cant see hybrids ever catching on, folks disposable income is falling fast in the UK with 30%+ rises in Food, Gas, Electric & Water utility bills last year and 0% pay rises or a pay cut due to cuts and austerity to bailout the totally useless British banks. Most folk average Joes are gonna struggle with HP payments on a Fiesta in the UK. So where is the extra money gonna come from to buy expensive Hybrids in the UK? Euro could be about to collapse that will take a lot of banks down with it, maybe we could get Obama or Helicopter Ben to print us some phoney Fiat money to buy hybrids with, and kick the massive live now pay latter debt can down the road for the children and grandchildren to payback and deal with the debt problems of today, rather than pay down the debt of the Casino investment bankers.
      Rick
      • 2 Years Ago
      Can't see it doing very well in Europe it will be to expensive poor MPG compared to a diesel C-Max. Will there be a diesel hybrid for Europe? Our current European Non-hybrids Non Hybrid Diesel C-Max average/combined MPG is 61.4 UK MPG = 51.12 MPG (Diesel is £300 cheaper than Ecoboost Non Hybrid C-Max) Non Hybrid Ecoboost Gasoline C-Max average/combined MPG is 42.8 UK MPG = 35.63 US MPG Still l would like to see Ford outsell the Prius Stateside with this hybrid.
      Marco Polo
      • 2 Years Ago
      @Smith Jim Then you met some very good salespeople ! ;) The worst kind of salesperson shows off how much he knows at his customers expense !
      Smith Jim
      • 2 Years Ago
      You've got that right, spiff. I don't want to sound arrogant but I've never met a car salesperson that knew more about cars than I do.
      Spiffster
      • 2 Years Ago
      You could sell this thing for half of what the Prius V goes for with twice the efficiency and people would still buy the Prius. Just look at PeterScott's comment (Assumption)... just because its a Toyota Prius, and this being a Ford it HAS to be an inferior product, right? Amazing how Hyundai can turn their image around (which is ok because its a foreign product) but Ford continues to struggle with the paradigm shift. Americans will always favor foreign products, period... good luck Ford and GM.
        kEiThZ
        • 2 Years Ago
        @Spiffster
        They dug their own grave. Let them lie in it. Toyota deserves its accolades. While the Big 3 were rolling in it, from all their SUV sales, Toyota was losing money on every Prius, just so it could get the ball rolling. So now that Toyota has built up street cred, folks like you will complain that some customers are skeptical about a hybrid from the Big 3?
          2 Wheeled Menace
          • 2 Years Ago
          @kEiThZ
          How many 50mpg average hybrids does Ford build? Please list them all since you obviously are arguing that Ford is discriminated against so unfairly.
          SNP
          • 2 Years Ago
          @kEiThZ
          Dont be so negative on American autos, they actually had their hands tied with very high labor costs and undervalued Yen currency. The new ford fusion/cmax will easily beat the prius hybrid because the tech is similar, weight is similar, drag coefficient gap is a lot smaller, and the ford hybrids will be using direct injection. So that yields a much more powerful engine at a 10% mpg improvement + 10% hp improvement. The new prius has a 1.8L with net power of 135hp, while the fusion will have a net power of 180hp. That's a big diff considering the engine sizes are only 0.2L apart.
          Spiffster
          • 2 Years Ago
          @kEiThZ
          I was talking about GM and Ford (Chrysler is still crap), who would have been foolish not to build cars that the public demanded. Dont hate on them for building and selling SUVs... If anything hate on them for building crappy cars throughout the 80s and 90s. These are different companies now. Toyota still sells Tundras and Sequoias, but thats OK because they sell the Prius, right? Ford has been building hybrids for 12 years now.
        SNP
        • 2 Years Ago
        @Spiffster
        I think it was because of the market share ford had and the poor quality over decades. Just like GM/Chrysler. As a kid growing up, it never occurred to me that anyone would a Ford/Gm/Chrysler for better quality. @20% market share, if your most popular SUV has a fatal flaw in the tires, everytime you see a ford, it's negative advertisement. But if hyundai @2% market share had the same issue, that's a tenth the public exposure.
        Smith Jim
        • 2 Years Ago
        @Spiffster
        I'm a retired engineer with experience as a quality engineer in the automotive industry. There are a lot of misconceptions about quality among uninformed people. It's true that most Japanese car brands (with the exception of Misubishi) have better than average quality. Some people believe European cars are also better than average but they are not. Volkswagen and Saab are prefect examples of below average quality. The good news is that quality of all automobiles has improved greatly since 1980 when W. Edwards Deming and his statistical methods of quality control became well known outside of Japan. Don't know who W. Edwards Deming is? Look him up. His story is amazing. It would have been nice highly influential man was as well known in his home country as he was in Japan. He died in 1993 but his legacy lives on.
        2 Wheeled Menace
        • 2 Years Ago
        @Spiffster
        Couldn't have anything to do with them ignoring efficiency and building substandard small cars for over 80 years. That's a great way to get people to look at your brand for a small and efficient car first. If it has good specs, drives well, and looks good, it will sell. Don't jump the gun and pooh pooh American consumers already. The Prius sells so well because it kicks the competition's butt in every single way. Let's wait until we know more about this car before we start pointing fingers. Jesus Christ on a cracker, spiffster!!
          2 Wheeled Menace
          • 2 Years Ago
          @2 Wheeled Menace
          No, 50mpg average, low price, and record of reliability is why they sell. Do you determine a car's worth by it's spec sheet and driving capabilities, or just emotion and misperceptions?
          Spiffster
          • 2 Years Ago
          @2 Wheeled Menace
          "The Prius sells so well because it kicks the competition's butt in every single way." There still really is no competition (until later this summer), some people are happy with neutered cars, and its a Toyota, that's why they sell.
          Spiffster
          • 2 Years Ago
          @2 Wheeled Menace
          Hey, I didnt -1 you, that had to be someone else... Anyway, I hardly consider the Prius a capable driving machine... it has no driving character at all. Just my opinion though.
          SNP
          • 2 Years Ago
          @2 Wheeled Menace
          @Spiffster, There still wouldnt be competition for the prius. Prius is a small hatchback form of a hybrid vehicle equivalent to Focus hatchback Med sized hybrid vehicles will be split between Fusion, Camry, Volt. SUVs is just the CMax, they can argue that prius V is a competitor but the prius V rides lower, with a lower roof, seats like a car, and is a wagon. Cmax is the only vehicle in the small SUV/crossover category.
          SNP
          • 2 Years Ago
          @2 Wheeled Menace
          Anyway, I still think ford will win if competing against Toyota in the hybrid front. Consider that these new hybrid engines arent even paired with the full ecoboost tech yet. I shudder to think what a 1.6 or 1.3ecoboosted hybrid would perform. Consider when the fusion hybrid came out, it completely smashed camry hybrid sales. The camry hybrid lost 66% in sales and was outsold by the fusion in its second year. Too bad the transition to the new fusion hasnt been as smooth, they shouldnt have discontinued the 2012 fusion hybrid yet...but i guess it's hard to sell such an ugly fusion once the pictures for the new one came out. Also toyota doesnt sell small hybrid SUVs. They already are falling behind honda/ford/gm in small suv sales, its hard to justify a RAV4 hybrid as 4th place. I guess thats why they offloaded the R&D to tesla.
          skierpage
          • 2 Years Ago
          @2 Wheeled Menace
          @SNP, "Prius is a small hatchback form of a hybrid vehicle equivalent to Focus hatchback" No, not at all. The Prius is a midsize car. The Focus is a compact car. If the C-max CUV/"faux SUV" really does get better mpg than the Prius v, that's really impressive. Way to go Ford! The big issue for Ford is production volumes. The discontinued Escape Hybrid was the most fuel-efficient SUV and I think Ford could have sold much more of them. In 2011 Ford said they'd begin making their version of Toyota's HSD transmission in Michigan. You're right Toyota doesnt sell small hybrid SUVs, but the Highlander Hybrid is phenomenal. 28/28/28 from a 7-passenger AWD SUV, much better than the lame RAV4.
        American Refugee
        • 2 Years Ago
        @Spiffster
        Your comment is out of date. Ford and GM have both grown market share over the last three years as their product has improved. Ford has a much better reputation then they did 5 years ago because they are building better cars. Their reputations have accurately refected their products, and now, if this car is as good as it promises to be, they will take a nice chunk right out of the Prius, the same way the Fusion has out of the Camry and the Fiesta out of the Civic.
          SNP
          • 2 Years Ago
          @American Refugee
          But a lot of people leaning towards the european/asian brands will not consider ford at all. That's why they had to revise their strategy this month to push an advertising campaign without the ford logo. So people can judge it by looking only at the car and specs.
      Oolly
      • 2 Years Ago
      With no mileage numbers we can only guess, but with 2013 Fusion Hybrid number projected at 47/44, might this do better? It is certainly based on a smaller car, but it is also taller. Ford claims this is their most efficient non-turbo engine. Makes my wonder what they could do with an EB 1ltr in a lightened version of the Fiesta.
      Vlad
      • 2 Years Ago
      I applaud Ford, looks like a good product priced competitively. Don't bash Toyota, though. They have been working hard to earn trust of an environmentally-conscious crowd for years, and it is paying off. Prius became a synonym for hybrid. Like it or not, Prii have extremely loyal customers. Ford (and the others) cannot undo it in a year or two, it will take time. Don't blame them, learn from them. It doesn't matter how long has Ford been building hybrids. What matters is that they didn't manage to build the same loyal following. Same thing happened to Honda, they were in the hybrid game early, and failed to reach its their full potential. So no, it's not about Americans preferring foreign companies. It's about Toyota not only having a long-term vision, but also executing on that vision extremely well, and the rest of the crowd failing to do the same.
      Ford Future
      • 2 Years Ago
      The pricing is reachable for the median income buyer. This should sell well, if it's got FORD Reliability. Can't wait for a review.
      Seph
      • 2 Years Ago
      does Ford also have recycling plans for the used batteries?
        Spec
        • 2 Years Ago
        @Seph
        They are Li-Ions. As long as they still have some capacity, people will want them and even if they are totally dead, they are pretty much non-toxic.
      mustsvt
      • 2 Years Ago
      Autoblog keeps harping on Ford's low hybrid sales. A large part of that is the phasing out of the Escape Hybrid. The new Escape has no Hybrid but has better mileage with its new engines. Also AB counts GMs very mild "hybrids" as hybrid sales when even GM doesn't even market their e assist models as hybrids. I think Ford is on the right track with the hybrid only C Max line. Customers who drive hybrids want the world to know it.
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