- May 15, 2012
Mazda skewers EV technology with overseas CX-5 launch
Mazda recently may have made the coolest car commercial in history by backing its pitch for SkyActiv technology with Bo Diddley's "Road Runner" (see here), so we're leaning toward forgiving them for this one.
The Japanese automaker, as part of the international marketing launch of its CX-5 crossover in Scotland, reinforced its caustic stance on battery-electric vehicles by injecting some humorous references to the "range anxiety" that EVs can cause, according to The Charging Point blog.
Mazda planted fake roadside signs saying things like "Abandoned EVs ahead" and "EV drivers hitchhiking," according to the blog. Mazda has pitched the CX-5 as having the best fuel economy among SUVs in North America.
Mazda continues to poke fun at EVs even as it prepares to launch its own Demio (Mazda2) EV later this year. The company, at last month's New York Auto Show, hung a banner that described SkyActiv as "Not Electric. No Hybrid. Not a Drag to Drive."
The automaker last year said it was looking to boost fleetwide fuel economy by about 30 percent over the next three years largely through its SkyActiv program, which includes models such as the CX-5 and which uses better engine, transmission, aerodynamics and lightweight technology to cut fuel use in its internal combustion engines. Mazda, which starting selling the CX-5 in the U.S. in March, has set a goal to sell as many as 160,000 SkyActiv vehicles a year.
Mazda CX-5 Information