Just days after reporting that Porsche had plans to introduce the Pajun, a competitor for the Mercedes-Benz E-Class that would slot just below the Panamera, Automotive News quoted Porsche CEO Matthias Mueller saying the Pajun was not a done deal but could become reality in five or six years.

Automotive News was referencing an interview Mueller gave to German newspaper Stuttgarter Zeitung, in which he also says the company has no plans for an entry-level Porsche below the Boxster until at least 2014.

"We would do no good to the brand if we were to lose traditional Porsche customers," Mueller told the newspaper. In another interview with German business publication Wirtschaftswoche, Mueller said, "Possibly we need to wait until the next generation of customers before the idea of a small roadster will work for Porsche."


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  • 30 Comments
      th0mb0ne
      • 2 Years Ago
      Yeah, but clearly the suburban-fighting small SUV Macan will keep the brand's core values intact ?!
      Go
      • 2 Years Ago
      This is a failure of marketing vision -- The more hardcore a product is (regardless of price), the more true to the Porsche brand AND exclusive it can be. Imagine a Lotus Elise size & temperament roadster, plus-one: Even at a very accessible $35k-$40k pricepoint, a stripped-out, raw trackster would NOT be for the masses (compromising exclusivity) and would easily live up to the ideals of the brand (lightweight, competition-minded), perhaps even better than the increasingly soft, heavy, "volume" products. To my eyes, Porsche is fast becoming a "luxury" brand for older, pudgier buyers, much the way BMW has left their roots and become a bloated caricature of their old selves. Never has the Porsche brand needed to reinvigorate its user image and product line with "sports", "lightness" and "youthfulness" as they do now. This product was a missed opportunity to do so.
      Justin Campanale
      • 2 Years Ago
      So a super fun to drive, mid engine sportscar that won't break your bank is beng shunned, but two crossovers and two sedans are given the go-ahead? I think Porsche is losing its way.
      K
      • 2 Years Ago
      How bout gaining more 'traditional" porsche customers with a small 550 reincarnate that cant swing 55K for the base model. "Traditional" in the love to drive and appreciate solid german sporting engineering. Soccer moms in SUVs cant be the traditional customer either but they have no problem selling a boatload of Cayennes...
      Hazdaz
      • 2 Years Ago
      Mercedes E class competitor? Isn't that what Audi's for? How much is VW going to overlap its brands? This is getting ridiculous.
      MTN RANGER
      • 2 Years Ago
      An entry level Porsche below the Boxster would be a no-brainer and sell like pancakes. Besides the fact that they hold back on the Boxster so it doesn't outshine its bigger brother. I just don't get Porsche sometimes.
      Radioactive Flea
      • 2 Years Ago
      I am really not surprised. Porsche has issues making cheap, reliable cars that are not VW clones so they simply avoid the lower market. I do think the brand is getting a little diluted in the wrong way. More SUV’s, Sedans, it is turning into BMW. Even the 911 is getting bigger. I would like to see a cheaper front engine coupe, BRZ, 944ish. My 1988 911 is starting to show it’s age a little at the track. I considered buying a 996, but I really hate the design of the front end. I guess I’ll have to wait until the 997 gets a little cheaper.
      Cory Haggard
      • 2 Years Ago
      First Maserati wants a 5 Series/E Class competitor, now Porsche? Hmm.
      ابوذر ڀرڳڙي
      • 2 Years Ago
      Isn't the boxter already the baby?
      Lachmund
      • 2 Years Ago
      headline is missleading. graving for clicks?!
      Ian
      • 2 Years Ago
      A Porsche head actually defending the brand image. / Must be a full moon in Stuttgart.
      jvshenderson
      • 2 Years Ago
      "We would do no good to the brand if we were to lose traditional Porsche customers" I think that the "traditional Porsche customer" would be more welcoming of a small, cheap sports car (which might dilute the "premium" image of the brand but would maintain the sporty reputation) than a Porsche sedan and SUV. But that didn't stop them from making the Cayenne and Panamera, and it hasn't stopped them from selling 911s yet...
        Wyrmdog
        • 2 Years Ago
        @jvshenderson
        I think that's right on the money. If a sedan and an SUV/CUV didn't damage their brand, how could a more accessible 'starter' car hurt it? I realize it was the best thing for them monetarily, but every time I see a Cayenne I weep for the Porsche I grew up lusting after. Maybe I just don't know what the 'traditional Porsche customer' is. Given that I've heard a couple yahoos call Porsche the 'VW of supercars' I can't imagine a less expensive entry car could hurt them, though. You snare young, new customers by giving them a more affordable taste of what you have. If they're chasing profits, they're chasing profits and if they want to keep the brand intact that's fine too...but with a sportscar manufacturer, you can't really have it both ways. You maximize your profits with sedans and SUVs and you keep your brand 'pure' by doing no such thing. But once you step over the line and start making sedans and SUVs (no matter how sporty), any other line you draw is arbitrary and bound to be thought a tad silly.
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