Mazda and the Sports Car Racing Association of the Monterey Peninsula have extended the automaker's naming rights of Laguna Seca for another five years. That means the famous race track in California will continue to be known as Mazda Raceway, at least through 2016. The Monterey County Board of Supervisors ratified the agreement.

The Japanese manufacturer has been instrumental in updating and improving Laguna Seca to make the facility more convenient and safer than before. Mazda helped fund additions like permanent pit lane garages and luxury hospitality suites as well as additional runoff areas on the track itself. Mazda first partnered up with SCRAMP in 2001, but the company says its ties to the track go all the way back to the '70s, when the brand was little-known here the States. Scroll down below for the full press release.
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MAZDA AND SCRAMP CONFIRM MAZDA RACEWAY LAGUNA SECA PARTNERSHIP THROUGH 2016

Mazda and Mazda Raceway Laguna Seca extend partnership for five more years of world-class road racing

Mazda Raceway Laguna Seca Continues to Showcase the Best Road Racing on Two and Four Wheels


MONTEREY, Calif., May 10, 2012 - Mazda North American Operations (MNAO) today announced it has extended its naming rights agreement for Mazda Raceway Laguna Seca with the Sports Car Racing Association of the Monterey Peninsula (SCRAMP) for another five years. The agreement was ratified by the Monterey County Board of Supervisors and extends the two organizations' relationship, which began in 2001, through 2016. The world-famous Monterey, Calif. facility is home to one of the finest natural road-racing courses in the world, and has been a mainstay of professional auto and motorcycle racing since 1957.

Mazda's support has helped enable SCRAMP, operators of the Raceway, and Monterey County to make Mazda Raceway Laguna Seca one of the finest racing facilities in the world. Over the past decade, the circuit has received such major improvements as permanent pit lane garages, permanent luxury hospitality suites and expanded track runoff areas, plus spectator enhancements ranging from a new scoring trylon with hi-definition monitors to radar-controlled speed signs over the track's two straightaways.

Jay Amestoy, Vice President, Public Affairs and Motorsports for MNAO, said, "We first fell in love with this track and the Monterey peninsula as fans in the 1970s and '80s when Mazda was new to the U.S. and we were establishing our name with the American public and race fans. Our successful partnership with SCRAMP and the Monterey County Parks Department during the last dozen years has made the raceway our home-away-from-home. At Mazda, we don't have company picnics, we have track days. We are enthusiasts at heart, and it shows in the vehicles we build. No Mazda reaches the showroom without extensive development and testing at Mazda Raceway Laguna Seca."

During its 50-plus years of racing, Mazda Raceway Laguna Seca has established itself as the premier road-racing track in North America. Worldwide, it is mentioned in the same breath with other historic tracks such as Le Mans, Nurburgring, Monaco and Silverstone. It is common for overseas tourists to visit Mazda Raceway even when there are no on-track activities. One of the reasons is that it is home to one of the most famous series of turns in motor racing, the Corkscrew, turns 8a and 8b, which has a heart-pounding six-story drop in elevation.

According to John Pinio, Monterey County Director of Parks, the relationship between Mazda and the County has been one of harmonious cooperation. "The County receives a tremendous boost from Mazda's ongoing participation in the facility," Pinio said. "Mazda has been an ideal corporate partner and honestly cares about supporting the community in ways that go beyond a traditional sponsorship."

"I can't begin to say enough about our partnership with Mazda. Through the support of Mazda North American Operations, and its dedicated management who share our passion for motor racing, Mazda Raceway Laguna Seca is able to attract world-class racing to California's Central Coast. It is one of the primary economic engines for the Monterey Peninsula," said Gill Campbell, CEO/general manager of Mazda Raceway Laguna Seca. "A dozen years of working together has raced by, and we are looking forward to what will hopefully be another dozen."

The latest information and event tickets for Mazda Raceway Laguna Seca can be found at www.MazdaRaceway.com. Spectator events for 2012 include:

May 11-12 American Le Mans Monterey, presented by Patrón

May 18-20 Ferrari Racing Days

July 27-29 Red Bull U.S. Grand Prix featuring the MotoGP World Championship

August 11-12 Monterey Pre-Reunion

August 17-19 Rolex Monterey Motorsports Reunion

September 7-9 Continental Tire Sports Car Festival, powered by Mazda, featuring the
GRAND-AM Rolex Sports Car Series


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      imag
      • 2 Years Ago
      I was wondering if Mazda would be able to renew. It's great to see that they have. This is the only branded sports location that doesn't bother me. Partly it's because they kept the name of the track in the branded title. But really it's because Mazda is the ultimate people's sports car. Their support of sports car racing for the 99% is like no other. Hopefully in 5 years they are making record profits from the new 6, 3, and Miata/RX...