Running a high-end automobile manufacturer like Bentley or Bugatti has got to be a dream job for most any business executive. And Wolfgang Dürheimer gets to run them both – but not for much longer, according to the latest reports coming in from trade publication Automotive News Europe.
According to ANE, the former Porsche development chief is set to move to Audi in a broad management restructure aimed at reducing the average age of Ingolstadt's seven-member management board. In his new capacity, Dürheimer (53) is tipped to replace Audi's current development chief, Michael Dick (60), who is expected to retire later this year.
Along with Dürheimer, Volkswagen marketing director Luca de Meo (44, formerly of Fiat) is expected to replace Audi sales chief Peter Schwartzenbauer (60), while Volkswagen purchasing manager Bernd Martens replaces his Audi counterpart Ulf Berkenhagen, who will take up the same role at the group's commercial vehicles division. Audi production chief Frank Dreves is also expected to leave his post, though no replacement was named in the report.
Of course with any game of musical chairs – or "Reise nach Jerusalem" as they call it in German for some reason – replacements will need to be found for the positions being left vacant. We'll be watching who is named head of Bentley and Bugatti, both roles that Dürheimer assumed from Dr. Franz-Josef Paefgen (pictured above at right), who last we heard was still in the group organizing its classic vehicles division.