The Icon Bronco features all of the vintage style of a late '60s SUV with a hand-built frame, modern running gear and electronics underneath. We are, needless to say, smitten with the creation. Ward gave Cool Hunting the complete tour, including showing off a number of Icon Bronco models in various stages of completion.
Ward brings up an interesting point about modern vehicles about halfway through the clip. He says that with manufacturers continuing to pile on unnecessary technology, today's machines are almost guaranteed to be obsolete in five years or so. In contrast, Ward says he builds each Icon to be durable enough to last decades without needing serious revision. We like his style. Scroll down below to watch the video.