Watch Ferrari Desecrate Chinese Monument
Italian luxury car company PR stunt goes very wrong
The Italian company owned by Fiat was celebrating its 20th anniversary selling cars in China with a dragon-adorned Ferrari 458 Italia burning rubber on an ancient Chinese wall in Nanjing. Agence France reported permanent damage to the Ming Dynasty-era monument.
Despite the growing riches of Chinese businesspeople in what is allegedly supposed to be an Authoritarian Communist society, such overt displays and demonstrations of wealth are frowned upon, making the whole effort by Ferrari a debacle, prompting the company to issue several public apologies.
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