Autoblog reader Ed sent us this screen shot from the United States Patent and Trademark Office, showing that General Motors has apparently trademarked the name Riviera for use on automobiles. It's no secret that the Riviera name resonates well with anyone familiar with Buick's history, and since the production coupe's death in 1999, the name Riviera has only been resurrected once for the 2007 concept car you see here.

So, why is GM registering the Riviera name again? Your guess is as good as ours. As GM Inside News points out, it could be nothing – automakers will, from time to time, trademark a host of words or alphanumeric sequences (Ford, for example, has trademarked everything from MKA to MKZ for potential Lincoln use). But then again, this isn't the first (or second, or third) time that we've heard rumors about Buick potentially adding a coupe to its lineup, and the Riviera name would certainly be appropriate.


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    • 1 Second Ago
  • 59 Comments
      Punch and Judy
      • 2 Years Ago
      Buick Riviera, a great name (awaiting a great car?) It's certainly better than Buick RTX or RBZ or RSE or some other meaningless and forgettable non-name.
      mr.vw
      • 2 Years Ago
      Fugly
      stclair5211
      • 2 Years Ago
      Buick needs to bring back all the old names. Park avenue, Le Sabre. Etc. They blew it with these new names. A Lucerne? Stupid.
      Mike McDonald
      • 2 Years Ago
      A.k.a regal coupe, which will look exactly like the 2007 opel gtc concept. There will be gs and gnx versions, the latter competing with the nissan gt-r with awd and a turbo v6 with over 500hp.
      Randy
      • 2 Years Ago
      Looks like a Lincoln concept.
      throwback
      • 2 Years Ago
      I still don't understand why GM never built this car. Put it on the Malibu platform and you have yourself nice flagship.
        Jerry
        • 2 Years Ago
        @throwback
        You mean the same Malibu platform that weighs more, costs more, rides rougher than everything in its class?
        • 2 Years Ago
        @throwback
        [blocked]
      ertoelis
      • 2 Years Ago
      The Opel Astra GTC will be the new Riviera!!!
        Jerry
        • 2 Years Ago
        @ertoelis
        Hope not! Opel has trashed the Regal nameplate. Hate to see them wreck another!
        • 2 Years Ago
        @ertoelis
        [blocked]
      J
      • 2 Years Ago
      Concept looks great, but we all know that story.
      Hazdaz
      • 2 Years Ago
      I was JUST mentioning in the previous Buick article that GM needs to get this concept into production as a halo car for Buick. Base it on the upcoming Camaro/ATS. While none of this could actually happen, I think it would be a very smart move for GM to really change people's opinions of the Buick brand and help amortize the cost of that ATS platform with another low-volume, but presumably higher-margin car.
      lne937s
      • 2 Years Ago
      GM currently has 887 live trademarks, which includes many previous models, like Fiero, that were renewed often decades after they went out of production. It doesn't mean that they are going to offer a new model with that name, just that they don't want anyone else to use it. http://tess2.uspto.gov/bin/showfield?f=toc&state=4010%3A6g24lk.3.1
      Chris
      • 2 Years Ago
      The Riviera nameplate has always been one of my favorites, and I think it would look really good on a new halo car in Buick's lineup. There's a kicker though. It must be a rwd coupe with impressive performance. Give it sleek, sporty, elegant, and classy styling, and people will take notice, further debunking the myth that Americans don't want rwd coupes.
      tangierc
      • 2 Years Ago
      Uhmm did Buick take the Mazda Kabura and "finesse" it? http://www.google.com/search?client=safari&rls=en&q=mazda+kabura&oe=UTF-8&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=sd6qT4e9CqPO2wXOi42mAg&biw=1354&bih=736&sei=s96qT_2cJ8LQ2wWu6MSmAg
        • 2 Years Ago
        @tangierc
        [blocked]
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