Zero Motorcycles has come a long way since the company first showed up on our radar back in 2007, and has only seemed to gain momentum since then. In fact, it just announced a 240 percent increase in year-on-year first quarter sales. It's not been by accident.

Yes, it's hired some top executives from around the industry and taken advantage of good press opportunities. The company's also done a pretty decent job at reaching out to consumers. At last year's FIM/TTXGP race at Laguna Seca, for instance, it had a nice booth with a fleet of bikes on hand and gave hundreds of test rides to prospective customers. It was pretty impressive.

Mostly though, it's latest sales success comes down to product. Its line up has expanded from the initial Zero X dirt bike to a whole family of machines whose quality and specifications have improved with each successive generation. Not surprisingly, Zero believes the component that's been most improved is also responsible for its recent achievements. The latest ZF9 battery pack allows its S and DS models to claim a 114- and 112-mile range, respectively, (in the city) and that has translated into lots of cha-ching.

Indeed, not long after the 2012 bikes reached retailers, Hollywood Electrics claimed to have sold more of them in a few short weeks then it had all the previous model years combined.

If you'd like to see what all the fuss is about, Zero Motorcycles has announced a "National Demo Day" for the 19th of May at participating dealerships in the U.S. (you can click here to find one near you). Along with test rides, Zero will have factory reps at many locations available to answer questions and get feedback. Who knows, you may just find yourself riding one home. Scroll below for the official press release.
Show full PR text
Zero Motorcycles Announces 240% Growth In First Quarter 2012 Results

-- Highest Sales Impact from Longest Range 2012 Zero S/DS ZF9 Models --

SANTA CRUZ, Calif., May 7, 2012 /PRNewswire/ -- Zero Motorcycles, the global leader in electric motorcycle manufacturing, today announced record growth for the first quarter of 2012 with year-over-year sales up 178% in number of motorcycles built and shipped. Overall revenue growth for Zero Motorcycles year-over-year is up by a staggering 240% in Q1. Zero Motorcycles attributes the successes to many factors including streamlined manufacturing efficiencies, an expanding dealer network, tremendous media coverage and positive reviews but without question at the heart of Zero's success are the world's longest range, mass produced 2012 Zero S and DS ZF9 models. At 114 and 112 miles range respectively, both models received significant aesthetic and performance upgrades in 2012 and coupled with early availability, consumers are actually able to buy and ride them as well as all other Zero Motorcycles models today.

"We are now in full production and accelerated growth mode. Yet we are still a small company and therefore we understand that significant increases are relatively easier for us than for larger OEMs. However, on any scale, it's an impressive performance, arguably making Zero Motorcycles the fastest growing and largest premium brand electric motorcycle manufacturer in the world," stated Karl Wharton, Chief Operating Officer, Zero Motorcycles.

In the past 12 months Zero has appointed more than 50 new Zero authorized dealers in North America alone. Many of these dealers are multi-line dealers and are recognized in the industry as some of the most professional and forward thinking top 100 motorsports dealers in the industry. Zero's product line is now increasingly available in key metropolitan, urban and suburban population centers, driving additional sales growth. Zero has engaged in a similar development strategy in Europe and is adding new outlets monthly across both Europe and North America. The export growth on products 100 percent designed, developed and assembled in the U.S.A., runs counter to the usual trend of moving manufacturing jobs to far Eastern and second tier European operations.

"This comes down to the ongoing investment in product development, both in terms of design and performance. We are driven to be the market leader in innovation and technology. We listen to what our customers and prospective customers are telling us drive their interest to join the silent revolution," added Scot Harden, Vice President of Marketing, Zero Motorcycles. "These are motorcycles that protect the environment, are socially responsible in areas of noise restriction and support domestic energy sources and our need for independence from foreign oil. They reflect Zero Motorcycles' desire to deliver fun, world-class, highly advanced expressions of motorcycle engineering design and art. The total cost of ownership, environmental and gasoline price issues help rationalize the buying decision, but make no mistake, our underlying goal is to deliver an expression of the enjoyment of motorcycling in its purest form."

To widen its appeal, Zero is sponsoring a National Demo Day with its United States dealers on May 19, 2012. "Ride a Zero – Join the Silent Revolution" will enable riders to experience the pure joy of riding the only mass –produced 100-percent electric motorcycles currently in widespread circulation. Zero Motorcycles has a unique offering that appeal to both longtime enthusiasts and those new or returning to riding. Zero Motorcycles is proud of its cutting-edge technology but it understands technology is only a means to achieving performance and the "silence, smoothness and magical feeling" Zero Motorcycles riders experience, as one recent reviewer described it. As an example, if properly engineered electric powertrains do not require the clutch and gears necessary to make traditional gasoline motorcycle perform properly, why include them? In a recent consumer survey, fewer than four percent of respondents mentioned the presence of clutch and gears as a determining factor in their decision of buying an electric motorcycle. Zero Motorcycles strives for purity of enjoyment and a greater "magical feeling". Noise, vibrations, smells and unnecessary components only stand in the way.

Zero Motorcycles offers the widest premium electric motorcycle product line in the world, spanning five models, across three segments. Zero Motorcycles recently passed the milestone of 1500 motorcycles delivered worldwide. Zero has been building fun, cutting-edge motorcycles for over five years – invaluable experience keeping Zero at the forefront of the electric motorcycle revolution.

About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity, and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit: http://www.zeromotorcycles.com.


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    • 1 Second Ago
  • 20 Comments
      goodoldgorr
      • 3 Years Ago
      Zero gasoline but almost zero range so what's the deal. If they want to get serious they should do like the volt and fisker karma and prokonov and add a small integrated efficient electric generator for something that is better and more efficient and more 21th century like then the old farted gasoline only motorcycle. Somebody buying that will only make less then a tousand miles a year with some short ride of less then 60 miles and will sell that at a great loss after 2 years and go back to a real gasoline motorcycle and do 12 000 miles a years without problems.
        Spiffster
        • 3 Years Ago
        @goodoldgorr
        I formed my opinion about this post and -1'ed it after reading only the first sentence. If only most forms of transportation could be as efficient.
        2 Wheeled Menace
        • 3 Years Ago
        @goodoldgorr
        Continue to stuff your foot in your mouth. I'd like to see how far you can get it in there.
      • 3 Years Ago
      There really is a psychological threshold about needing 100 miles of range. Brammo's offering of a 100 miles range at 100 mph is a huge breakthrough as well, so I expect their sales to have jumped too. Zero's XU model at $7,695 is a great deal, especially because it's battery pack is removeable, so that you can take it indoors to charge without having to wheel the whole bike up to an outlet. You can also buy a second battery pack that you can saddlebag or put in a backpack, to double its 43 mile range. It seems like a great solution for the apartment dweller.
        Turbo Froggy
        • 3 Years Ago
        If you drove any motorcycle 100 miles at 100 MPH you really only end up in two diffrent places, in jail or in a coffin.
        PR
        • 3 Years Ago
        Jason -- Just to be very clear, the Brammo Empulse will offer 100+ miles of range OR 100 mph top speed. Not both at the same time. The 100+ mile range applies only to City riding, just like the Zero 110+ mile ranges are only for City riding. Zero's mixed highway range is published as 62 miles. The Brammo Empulse doesn't have published ratings yet, but many expect similar mixed highway range. At 100+ mph, the range will be less than the highway rating. The 100+ mph top speed should considered as a short burst speed, not a sustained highway speed you can hold for miles and miles. Brammo still hasn't sold any Empulses, but the wait list has gotten much longer! Tonight at 7 PM PST they are going to do the official reveal of the Empulse, so more information should be available very soon!
        EZEE
        • 3 Years Ago
        Not only does 2WM approve, but I do too! 100+ mile range, reasonable price, and removable batteries? Unless you are in some motorcycle gang that is riding across country, this is really cool. And a reasonable price as well. Like the Tesla Model S, this thing competes in its class with no apologies nor qualifiers. No wonder they are having success! Great to have good news...
        Ford Future
        • 3 Years Ago
        Yes, you can keep one battery pack at work [ charging ], and one battery pack at home.
      EZEE
      • 3 Years Ago
      That just effing rocks!
      • 3 Years Ago
      An actual review of Zero's products doesn't seem so impressed. http://www.youtube.com/watch?v=Lej-KopK1tc&feature=player_embedded
        DarylMc
        • 3 Years Ago
        Giving that clown a bike to review was like giving Top Gear a Tesla. Except with added cursing and constant finger gestures but minus the humor. Drive it up a mountain range and then at 80mph down the freeway and the complain it doesnt quite get the minimum range advertised. Then throw a hissy fit because it stops on the freeway? Unbelievable.
      2 Wheeled Menace
      • 3 Years Ago
      It's the specs, not the marketing, dummies... :) Zero has some of the best engineers right now. They've plucked some of the greatest minds from the hobbyist scene, and it shows. I'm glad they're doing well as a result.
      Ford Future
      • 3 Years Ago
      It's the red, very nice paint/frame job.
      Letstakeawalk
      • 3 Years Ago
      *news flash* A Fisker Karma has been involved in a garage fire. Fisker's response: "Last week, Fisker Automotive was made aware of a garage fire involving three vehicles, including a Karma sedan, that were parked at a newly-constructed residence in Sugar Land, Texas. There were no injuries. There are conflicting reports and uncertainty surrounding this particular incident. The cause of the fire is not yet known and is being investigated. We have not yet seen any written report form the Fort Bend fire department and believe that their investigation is continuing. As of now, multiple insurance investigators are involved, and we have not ruled out possible fraud or malicious intent. We are aware that fireworks were found in the garage in or around the vehicles. Also, an electrical panel located in the garage next to the vehicles is also being examined by the investigators as well as fire department officials. Based on initial observations and inspections, the Karma's lithium ion battery pack was not being charged at the time and is still intact and does not appear to have been a contributing factor in this incident. Fisker will continue to participate fully in the investigation but will not be commenting further until all the facts are established." Read more: http://www.autoweek.com/article/20120508/CARNEWS/120509860#ixzz1uJQspB30
        2 Wheeled Menace
        • 3 Years Ago
        @Letstakeawalk
        Really.. with A123 cells.. i'm interested in knowing what the actual cause is. I hope ABG follows up as i am curious.
          PR
          • 3 Years Ago
          @2 Wheeled Menace
          If the battery is intact, and not involved, my money is on the gasoline side of the drive train starting the fire. Gas engines have been know to start on fire, so if it wasn't the battery, and there was one other major source of energy onboard....
          2 Wheeled Menace
          • 3 Years Ago
          @2 Wheeled Menace
          Hey, that's good. My money's on wiring fault :(
          Letstakeawalk
          • 3 Years Ago
          @2 Wheeled Menace
          Fisker says the battery pack is still intact, and was not a contributing factor.
        bajohn3
        • 3 Years Ago
        @Letstakeawalk
        What does this have to do with Zero Motorcycles?
          Letstakeawalk
          • 3 Years Ago
          @bajohn3
          ABG's tip system sucks, so many of us have resorted to posting important news in the threads. It's kind of anarchic, I know, and I apologize for what is generally considered to be thread-jacking.
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