2013 Lexus GS 450h
  • 2013 Lexus GS 450h
  • 2013 Lexus GS 450h front 3/4 view

  • 2013 Lexus GS 450h
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  • 2013 Lexus GS 450h
  • 2013 Lexus GS 450h front 3/4 view

  • 2013 Lexus GS 450h
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  • 2013 Lexus GS 450h
  • 2013 Lexus GS 450h front view

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  • 2013 Lexus GS 450h
  • 2013 Lexus GS 450h grille

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  • 2013 Lexus GS 450h front detail

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  • 2013 Lexus GS 450h
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  • 2013 Lexus GS 450h
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Automotive News reports Lexus may use the company's new GS to put some distance between itself and parent company Toyota. Buyers have snapped up a total of 4,900 GS models in just two months, breezing by year-long sales estimates in the process. The company attributes much of that success to non-traditional advertising efforts, including the Tori 500 iPhone and iPad app, and says that it could use similar tactics in the future to lure buyers in based on traits like "character and handling." Traditionally, consumers have turned toward Lexus because of Toyota's reputation for efficient and reliable machinery.

The GS, with its hour-glass grille and aggressive front fascia, is a first-step in giving the luxury automaker a more distinct brand image. In the past, Lexus has had trouble keeping buyers coming back, and the company believes that's partly due to the fact that luxury consumers are more interested in owning a brand than a particular vehicle. As such, we can expect to see more corporate design cues across the company's portfolio in the near future. The move may help set Lexus apart as something other than a slightly nicer Toyota in consumers eyes.


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    • 1 Second Ago
  • 50 Comments
      peter1dav
      • 2 Years Ago
      What an ugly face :(
      Smiley
      • 2 Years Ago
      Having owned a Lexus LS460, Mercedes S550, and Mercedes E63, I can say the following. Overall, the Lexus is a better car in terms of reliability. However, it will NEVER have the snob and class factor that Mercedes does. Period. BMW and Audi have mounted extremely aggressive marketing campaigns, but in the upper class communities they are all second class citizens compared to Mercedes. Let me clarify further, No C class counts. Not even the C63. But when comparing E class to Lexus ES, BMW 5, and Audi 6, there is no comparison. The quality of the car is irrelevant in this post. The perceived class factor however is extremely important. Mercedes also learned this lesson with the Maybach. It doesn't matter how nice, how luxurious. It's still not a Rolls, or a Bentley for that matter. These images have been built over decades and decades. Sorry Lexus, you are a great car...but no matter what you do Lexus will always be a souped up Toyota. Even if you ditched the platform sharing, it still won't work. My advice, be happy with your niche and stick with it.
        AP1_S2K
        • 2 Years Ago
        @Smiley
        Toyota is a brand, just like Mercedes is a brand. So saying it's a "souped up Toyota" can be handled all through marketing and delivering a product that differentiates itself from Toyota. That'd be like saying Mercedes could never build a sub $15 car. They could, but it isn't in line with what their brand stands for.
          AP1_S2K
          • 2 Years Ago
          @AP1_S2K
          remember in 1990 Lexus did shake things up on what affordable Luxury is. They definitely have the capability to further invade Mercedes territory through not treating Lexus as a sales channel, and instead more like a BRAND.
        JonZeke
        • 2 Years Ago
        @Smiley
        In 10 years? No. Given a second centenary of motoring though, I wouldn't be surprised if Lexus is a nameplate that carries even more weight than a Mercedes. The Germans have had a century to create a name for themselves - yet their second act has yet to reveal product that carries the same mystique. That the S-Class today has the "it" factor the LS lacks is certain. What is unclear is how changing tastes and fashion will be captured by designers and engineers at the aforementioned. Lexus might very well discover a magic that the Germans miss out in such that by 2112 things have completely changed.
        miketim1
        • 2 Years Ago
        @Smiley
        @ Smiley Nice Opinion. But thats all your comment will remain. Try to pass you opinion as fact is actually funny. I dont know what part of the world you live in but where im from Lexus is held in the same regard as Audi and BMW and Benz. To some people its even better. To each their own. The Lexus GS F-Sport took first place over the 5, A6 and E class took last place. On top of that the new GS sale have been better then expected and have been leaving the showroom faster then its rivals. When you ready to actually make some sense plz let us know.
        JonnyO
        • 2 Years Ago
        @Smiley
        For the most part I agree with you, but I'm not sure Mercedes learned their lesson regarding Maybach. They turned out a vehicle that looked like a gussied-up S-class that was styled by a Chinese counterfeiting group, and now they plan to "replace" it with an actual gussied-up S-class. For the same reasons you posted: who's going to choose that over a Roller or a Bentley?
        Connor Murphy
        • 2 Years Ago
        @Smiley
        You're assuming Lexus cares about being flashy. Lexus has always pushed themselves as being the best car on the road - dependable, quiet, smooth. They are about codling the driver, not screaming "I'm rich" to people around. And, they do this at a great value. If you've owned an LS you know how much less they cost than the cars it competes with.
      Seph
      • 2 Years Ago
      Worst case scenario: Toyota will be bought by a Chinese company. Lexus will stay in Japan, but Toyota will go to China.
        untitledfolder
        • 2 Years Ago
        @Seph
        Toyota bought by a Chinese company! LOL
          The Friendly Grizzly
          • 2 Years Ago
          @untitledfolder
          And Zenith will be bought by a Korean company. GE and RCA consumer products division will be sold to a French company. Oh, wait...
        AP1_S2K
        • 2 Years Ago
        @Seph
        huh....yea and Microsoft will be purchased by India. Lets keep going with this: Nabisco will be bought by Brazil.
      lrx301
      • 2 Years Ago
      How do they distance Lexus from Toyota? by using the same 3.5L V6, the same 6 speed transmission that Camry uses?
      amac
      • 2 Years Ago
      Lexus is coming out with some incredibly unharmonious designs lately. Every curve, corner and angle are fighting against each other. It's all tension and no flow. If I'm going to pay a premium for a luxury car, I expect better designs than this.
      wat
      • 2 Years Ago
      Went to a Lexus dealership recently to buy a part for a friend.... said TOYOTA all over the packaging. What.
        VDuB
        • 2 Years Ago
        @wat
        I'm sure Maybach parts say Mercedes. Cadillac says GM. Infiniti says Nissan. Hell, Rolls might say BMW. So what?
      Alex740
      • 2 Years Ago
      I would never buy a Lexus, there is no heritage to the brand or a soul in anything they make IMO but they have made some great strides lately. The IS and GS are true luxury vehicles with much better interiors and a proper RWD setup that is not shared with a lesser Toyota. I don't like their design language at all but the mere fact that I have an opinion at all on a Lexus design means they are actually putting some design in their products. So, not for me but I definitely have to give them credit for making some real changes.
        Level4
        • 2 Years Ago
        @Alex740
        heritage? that's an oxymoron. They are building their heritage as we speak so 30 years from now they have a "heritage" like the other previous luxury cars. They have to start somewhere.
      peakarach1
      • 2 Years Ago
      The only thing I don't like about the new GS is the UGLY rear end.
      timber
      • 2 Years Ago
      I don't how Lexus stands in the US (probably a lot better considering their hybrid options and design) but in Europe their problem isn't being too close or too far from Toyota. Their problem is a lack of interesting cars, options and engines.
      Polly Prissy Pants
      • 2 Years Ago
      Man, I can't help but cringe every time I see the hideous mug on the new GS. "...the fact that luxury consumers are more interested in owning a brand than a particular vehicle" You think?
      Making11s
      • 2 Years Ago
      It's always interesting to see a company bucking a trend. The Germans are moving downmarket, bringing tiny CUVs to the party for people who will pay a premium for a luxury brand name. Now Lexus is the one actually moving upmarket and becoming a true luxury brand. Think back 25 years. Could you see this coming?
        Spellchecker
        • 2 Years Ago
        @Making11s
        I love it when people say "The Germans are moving downmarket" without analyzing WHY. Cars like the Audi A1 and A3, BMW 1-Series and Mercedes A/B-Classes are "down market"? How so? Um, in case you have not noticed, outside of the US there is a lack of space in many cities of the worlds: parking space, garage space and smaller and narrower roads. Add to that a bunch of hefty taxes and it is only NATURAL for people to demand smaller premium cars. And in most situations it's like this: a family owns say an E-Class and an A-Class and live outside of a major city. When the wife goes shopping in town, she'll take the A-Class because it's easier to manage and live with in a major European or Asian city. Period. I myself drive a 2007 BMW 118i and I live in Munich. Parking is a bitch in this city and I can still find and squeeze into most parking spaces with the 1-Series. Try doing that in my dads Mercedes E350 CGI - you can't. Finding a parking space on a street for an E-Class or even a C-Class is difficult here. Furthermore the BMW 1-Series or Audi A1 or MB A/B-Class have a clear advantage over their mainstream compact "rivals": they're better built and have more features or options and in many cases are a tad safer to. I've driven the new Fiat 500, Alfa Romeo Mito and a new Toyota Yaris and they all felt cheaply made and lacked solidity compared to my BMW 1-Series or the last generation A/B-Classes I've driven (have not driven any new Audis so I can't comment on that). And that's a solid argument for their pricing and why some people will gladly pay more to own them over cheaper-built mainstream products.
          Mr.Roadrage
          • 2 Years Ago
          @Spellchecker
          If anyone, it's people who buy big, ostentatious cars and suv's who are trying to "prove their worth through their purchases".
      axiomatik
      • 2 Years Ago
      What odd little holes next to the fog lamps. Why are they shaped like that? They don't really seem to match the lines of the shapes around them. Without any sort of trim around them, they kind of cheapen the look of the bumper. The fog lamps don't really flow with the shape of the bumper either, just a circle randomly tacked onto the bumper. There needs to be some sort of trim piece that surrounds both the fog light and those little holes to tie everything together.
        AP1_S2K
        • 2 Years Ago
        @axiomatik
        THANK YOU!!!! I've been saying the same thing, but I guess this eludes the designers at Lexus. Or maybe we're in the minority??
        Connor Murphy
        • 2 Years Ago
        @axiomatik
        The holes are air intakes designed to cool the brakes.
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