Lexus looking to distance itself from Toyota, move more upscale
The GS, with its hour-glass grille and aggressive front fascia, is a first-step in giving the luxury automaker a more distinct brand image. In the past, Lexus has had trouble keeping buyers coming back, and the company believes that's partly due to the fact that luxury consumers are more interested in owning a brand than a particular vehicle. As such, we can expect to see more corporate design cues across the company's portfolio in the near future. The move may help set Lexus apart as something other than a slightly nicer Toyota in consumers eyes.
Lexus GS 450h Information
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